Product endorser

The equity effect of product endorsement by celebrities: A conceptual framework from a co‐brandin...

Millennials evaluated an unfamiliar celebrity endorsement where they indicated they had little in...

someone, especially a well-known person, who appears in an advertisement saying that they use and...

Celebrity endorsements are a popular way for marketers to promote their brands, products, and ser...

What is an endorsement? Often the key element in an advertisement or marketing campaign, a produc...