5 Powerful Examples of Buzz Marketing In Action

The popular app, Pokemon Go, is a powerful example of buzz marketing. The Pokemon Go app took users on an in-person journey that coincided with ... SkiptocontentHowdobrandsgettheiraudienceexcitedforthelaunchofupcomingproductsandservices?Inorderforbrandstocreatebuzzaroundnewproductsandservices,theyuseatechniquecalledbuzzmarketing.  Inthisarticlewearegoingtodefinebuzzmarketing,discussdifferenttypesofbuzzmarketing,andreview5powerfulexamplesofbuzzmarketingthatwillhelpillustrateitseffectiveness.WhatisBuzzMarketing?Buzzmarketingisatacticdesignedtocreatebuzzaroundthereleaseofnewproductsorservicesthroughword-of-mouthmarketing.Thereistypicallyaviralelementtobuzzmarketingcampaigns. Whencraftingyourbuzzmarketingcampaign,theactualproductorserviceyou’repromotingmustliveuptothehype.Iftheproductorservicedoesn’tmeasureuptoyourcustomers’anticipationofitsrelease,you’vebrokenthetrusttheyhadinyourbrand.They’llprobablybelessinterestedorlikelytoengageinfutureproductlaunchestoo.DifferentTypesofBuzzMarketingThereareseveraldifferenttacticsthatcanbeusedinbuzzmarketingcampaigns.Buzzmarketingtacticsincludeinteractiveevents,influencers,viralcontent,andcreatingafeelingofscarcity.Thesetacticsaredesignedtohelpbuildanticipation. Theconceptofscarcityisoneofthekeyreasonsbuzzmarketingcampaignsthrive.Thefearofmissingoutonthe“it”productortheamazingserviceeveryoneelseisexperiencingplaysonpeople’sdesiretofitin.Theyaimtohaveconsumerscirculatingthecontentforthem,whetherthroughword-of-mouthwithfamilyandfriends,orontheirsocialmedia.Theideaofscarcityalsodrivesthesuccessofbuzzmarketingcampaigns.BuzzMarketingExample1Ourfirstbuzzmarketingexampleincludesabrandthatisanexpertatutilizingthistechnique:Apple.Throughcommercials,billboards,andotheradvertisingmediums,Appleisabletocreatebuzzaroundthelaunchofeachnewproduct. WhetheritwasthelatestiPod,orlatestiPhone,Applewasabletocreateenoughbuzzaroundthenextgenerationofproducts.Theircampaignsweresosuccessfultheywouldhavepeoplewaitinginlonglinesandsleepingovernightintentssotheycouldbefirstinlinetobuytheirproductsonreleaseday.BuzzMarketingExample2Thesecondexampleofbuzzmarketingwearegoingtoreviewcomesfromtheoneandonly,Starbucks.Starbucksisapowerhousebrandthathasexpertlyharnessedtheircustomers’attention,hype,andfeelingofneedingtofitin. Astheseasonschange,customersaretrainedtoanticipatethereleaseofseasonaldrinksfromStarbuckslikepumpkinspicelattesandicedpineapplematcha.Thebrandiscontinuallycomingoutwithnewdrinkseveryyear.Theybuildbuzzaroundthearrivalofeachnewdrinkthroughinfluencermarketingandsocialmedia. Starbuckshassuccessfullymadeitsproductapopularaccessoryforsocialmediapictures.Thebuzzthat’screatedfrominfluencers,commercials,andotheradvertisementshelpsbuildthehypearoundthereleaseofeachnewdrink.Customerswanttofitinwhilealsonotmissingoutontheirexclusivedrinksthateveryoneistalkingabout. Thecoffeecompanyisalsoknownforintentionallymisspellingcustomers’nameswhenwritingthemonthecup.Employeesdothisbecauseitthencausescustomerstopostpicturesoftheircoffeecuponline.ThisshowstherestofsocialmediathefunnyexperiencetheyhadthatdayatStarbucks.It’sfreemarketingandpromotionforStarbucks.BuzzMarketingExample3OurthirdpowerfulexampleofbuzzmarketingisVolkswagen’spromotionoftheNewBeetle.WhenVolkswagenredesignedandreleasedanupdatedversionoftheclassicBeetle,theycreatedexcitementandanticipationaroundthisnewproduct.Throughtheirbuzzmarketingefforts,Volkwsagenwasabletoreestablishthecultstatusithadforitsfirst40-50yearsonthemarket.BuzzMarketingExample4Thepopularapp,PokemonGo,isapowerfulexampleofbuzzmarketing.ThePokemonGoapptookusersonanin-personjourneythatcoincidedwiththeinteractivejourneyuserswereexperiencingontheapp. Alongwithgoingviralonsocialmediaandinnewsarticles,thepopularityoftheappgrewexponentiallyduetoword-of-mouthdiscussionsbetweenconsumers.ThePokemonGoappcreatedaproductthatwasdefinitelyworththehype,andthebuzzsurroundingitjustcontinuedtobuildandbuildtothepointofvirality. BuzzMarketingExample5OurfinalexampleofbuzzmarketingistheconceptofteasingSuperBowlcommercialsbeforetheactualSuperBowl.It’snotasecretthatoneofthemostengagingpartsofthismajorfootballgamearethecommercials.MostconsumersadmittedlyonlywatchtheSuperBowlforthecommercials. ThistacticisusedacrossavarietyofbigbrandswhocanaffordtoadvertiseintheSuperBowl.Ithelpsbuildbuzzforeachbrand’sindividualcommercialaswellastheSuperBowlasawhole.Itincreasesviewsofeachbrand’scommercial,anditalsomakesconsumersmoreexcitedtowatchtheSuperBowlandseetheirfavoritebrand. ConclusionWhenitcomestobuzzmarketing,scarcity,hype,andword-of-moutharekey.Throughcommontactslikeinteractiveevents,viralcontent,andpartneringwithinfluencers,brandscancreatebuzzamongconsumers.Themostsuccessfulbuzzmarketingcampaignsgoviral,boostingtheanticipationofthelaunchofanewproductorservice.Afterreviewing5powerfulexamplesofbuzzmarketing,whatideasdoyouhaveforpromotingyourbrand’snextproductlaunch?Howcanyouharnessthepowerofsocialmediatohelpcreatebuzzforyourbrand?PostnavigationZohoCRMReview2022–[Pricing,Features,Pros&Cons,Comparisons]SDRKPI’sYouShouldBeMeasuring–[Metrics,Benchmarks,Examples]reportthisadRECENTPOSTS5MostEffectiveWaysToCreateSalesGrowthJuly4,2022AnIn-DepthGuideToPerformingATechn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