brand awareness中文

關於「brand awareness中文」標籤，搜尋引擎有相關的訊息討論：

品牌知曉度(Brand Awareness)是指消費者知曉品牌是否存在的程度。

品牌知曉度表達了消費者在他們的大腦記憶里追溯特定品牌屬性的能力，表現在辨認品牌的正確性以及回憶品牌的容易度與清晰度上。

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