Wink Bingo - Wikipedia

Wink Bingo is an online bingo website launched in 2008. It is part of 888 Holdings, and is based and licensed in Gibraltar. WinkBingo FromWikipedia,thefreeencyclopedia Jumptonavigation Jumptosearch WinkBingoTypePrivateIndustryGamblingFounded2008;14 yearsago (2008)HeadquartersGibraltarServicesOnlinebingoParent888HoldingsWebsitewinkbingo.com WinkBingoisanonlinebingowebsitelaunchedin2008.Itispartof888Holdings,andisbasedandlicensedinGibraltar.[1] Contents 1History 1.1CancerResearchUKcampaign 2Awards 3References 4Externallinks History[edit] WinkBingolaunchedin2008andunderchiefexecutiveEitanBoyd[2]itgrewto60,000activeplayerswithintwoyears.Ithadanestimated£1.3millionprofitinthefirst11monthsoftrading,[3]andby2009ithadestimatedannualrevenueof£15million.[4] In2009WinkBingowaspurchasedby888HoldingsPlc,[5]whichoperatesanumberofentertainmentbrandsincluding888casino,888pokerand888sport.TheinitialupfrontfeewasreportedintheLondonEveningStandardtobe£11million,risingashighas£59.7milliondependingonperformance-basedearnoutarrangements.[6]TheacquisitionincludedDaubLtd’sotheronlinebingobusinessesPoshBingoandBingoFabulous.[7]In2011,thesellersagreedtoamendthetermsandaccepttwosubsequentpaymentsinadditiontotheinitialcost,of£9.2millioninMayand£6.1millioninAugust.[8] In2011WinkBingosponsoredITV2'sTheOnlyWayIsEssex,[9]andothernotableadvertisingcampaignshaveincludedsponsorshipofHarryHill'sTVBurp.[10] In2014,WinkBingorebrandedwithanupdatedslogan'Winkifyou'rein!',withanaimofcreatinga'sunny,calmandinclusive'onlinedestination,[11]andanaccompanyingTVcommercialfeaturingtheOttawansongD.I.S.C.O.re-recordedasB.I.N.G.O..[12]Winkalsolaunchedanewdigitalmagazine,'Winkly',and'Winkipedia,abingoencyclopedia'.[13]WinkBingoisavailableondesktopandasamobileapp.[14] WinklaunchedWinkSlotsin2016asacompanionsitetoWinkBingo.[15] TheAdvertisingStandardsAuthorityhasruledonWinkBingo'sadvertisementsonanumberofoccasions.InAugust2008,Winkranatelevisionadwhichshowedamidwifecelebratingwhileatworkatahospitalmaternityunit.TheASAbannedthead,concludingthatitcondonedgamblingintheworkplaceandsuggestedthatittookpriorityoverprofessionalcommitments.[16]InJune2013,theGamblingReform&SocietyPerceptionGroup(GRASP)challengedtheuseofsemi-naked"athletic"mentogetherwiththeclaim"Goon...youknowyouwantto"onanoutdoorad,suggestingitlinkedgamblingtoseductionandenhancedattractiveness.Thecomplaintwasnotupheld.[17] ThesiteunderwentanotherrebrandandpopartinspiredredesigninApril2018,takingonanewtoneofvoiceandanewslogan,"You’veEarnedIt".Anonlineshopwasadded,whereplayerscanredeemrewardpointsforfreeplayorvouchersforonlinehighstreetretailers.[18] CancerResearchUKcampaign[edit] In2015WinkBingobegananopen-endedpartnershipwiththePeterAndreFundtoraisemoneyforCancerResearchUK.[19]PeterAndrealsometwithplayerswhowereselectedinaraffle.[20][21] Awards[edit] Award Year BestDragonfishBingoSite,WhichBingoAwards 2018[22] OnlineBingoOperatoroftheYear,WhichBingoAwards 2011[23] Players'ChoiceAwardforBestNewEntrant,BingoportAwards 2009[24] References[edit] ^"888HoldingsPLCprofile".BloombergMarkets.RetrievedMarch31,2016. ^AndrewHore(February8,2016)."TipsforIPOinvestors".InteractiveInvestor.ChiefexecutiveEitanBoydbuiltupbingonetworkGlobalComandWinkBingopriortotheirsalesto888 ^"888getsthenodforonlinebingobusinessWink".LondonEveningStandard.22December2009. ^"888.comacquiresWinkBingo".MarketingWeek.December23,2009. ^MattScuffham(December22,2009)."888buysWinkBingoforupto£60mln".Reuters. ^AlistairOsborne(April11,2011)."GigiLevystaysat888toavoidWinkBingocharge".TheTelegraph. ^NickHasell(December23,2009)."Prospectsforonlinebingoshortenoddsof888success".TheTimes. ^"888winspricecutfrommysterysellersofWinkBingo".LondonEveningStandard.March18,2011. ^MaisieMcCabe(January26,2012)."Towiesponsorshipdeal".MediaWeek.Previoussponsors(SonyPlayStationDanceStar,lipcarebrandCymexandWinkBingo)signedupforoneserieseach. ^JohnReynolds(January26,2010)."MarsreplacesWinkBingoasofficialsponsorof'TVBurp'".BrandRepublic. ^EitanGorodetsky(January30,2015)."WinkBingo–TheArtOfRebranding".calvinayre.com. ^"NewAdvertFromWinkBingoFeaturingOttawan".BingoSupermarket.10December2014.Retrieved28June2018. ^TedMenmuir(November30,2011)."WinkBingolaunchesdigitalmagazine".SBCNews. ^"WinkBingoiPadAppReview".AOL.Retrieved4April2016. ^"WinkSlotslaunches".Yogonet.January25,2016. ^MarkSweney(August20,2008)."MPoutfoxedasbingoadescapesban".TheGuardian. ^"ASARulingonCassavaEnterprises(Gibraltar)Ltdt/aWinkBingo.com".AdvertisingStandardsAuthority.June12,2013. ^SamColeman(26April2018)."WinkBingorelauncheswithnewlookandoffer".OnlineBingo.co.uk.Retrieved28June2018. ^"WinkBingopartnerswiththePeterAndreFund".DailyMirror. ^"MeetPeterAndreWithWinkBingo".ManchesterConfidential.August27,2015. ^"PeterAndrerememberslatebrotherwithnewcharitycampaign".Hello!.May7,2015. ^BeckyLiggero(18June2018)."WhichBingoAwards2018Recap".calvinayre.com.Retrieved28June2018. ^"WinkBingowinsOnlineBingoOperatoroftheYearAward".WhichBingo.[deadlink] ^"BingoPort.co.ukPlayersChoiceAward".BingoPort.co.uk.RetrievedMarch31,2016. 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