Perspectives on Cross-Cultural, Ethnographic, Brand Image, ...
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Biel (1992, p. RC-7) is more forthright and suggests that: ''The equity of a brand is driven by brand image.'' The next section considers brand equity in ... 搜尋圖片地圖PlayYouTube新聞Gmail雲端硬碟更多»登入圖書我的圖書館說明進階圖書搜尋閱讀電子書取得本書籍的印刷本EmeraldGroupPublishing博客來網路書店eslite誠品金石堂網路書店搜尋圖書館目錄所有書商 »
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- 1品牌形象 - 屏東大學機構典藏NPTUIR
本研究採用Biel(1992)品牌形象係由三種附屬形象所構成,與Richardson et al. (1994). 的版本,並參考參考葉香麟(2003) 問卷修訂而成,共篩選出6 個題項來衡量,...
- 2Biel 1992 - Chessgames.com
Round One Shirov vs Miles, 1992 (E00) Queen's Pawn Game, 38 moves, 1-0. Karpov vs Lautier, 1992 (...
- 3loading - 博碩士論文網
故本研究選擇星巴克及85度C為研究對象,採用Biel(1992)所提出的品牌形象的架構模型為基礎,針對品牌形象不同來源的三個構面:產品形象、企業形象、國家形象,並根據 ...
- 4Biel (1992) chess event - Chessgames.com
TOURNAMENT STANDINGS Biel Tournament ... C Hansen vs Lautier, ½-½, 28, 1992. 2. Miles vs C Hansen...
- 5Perspectives on Cross-Cultural, Ethnographic, Brand Image, ...
Biel (1992, p. RC-7) is more forthright and suggests that: ''The equity of a brand is driven by b...