How Much Should I Spend on Twitter Ads? - Follows.com

Twitter publishes their own recommended bids, which include figures like $2.50-$3.50 per follower for a followers campaign, $1.50-$2.50 per ... Togglenavigation Home Pricing FreeFollowers FAQ Blog BlogHome Infographics Questions?ContactUs WehelpyougetmoreTwitterlikes GetMoreFollows Blog>Twitter>HowMuchShouldISpendonTwitterAds? HowMuchShouldISpendonTwitterAds? PostedbyJamesParsonsonApril5th,2022 WrittenbyContentPowered.com TweetSharePinBuffer Twitteradsarepaidads,andpaidadshaveanattractionforallmannerofbusinesses.Bob’sShoeShackwantstouseTwitteradstoattractlocalshoe-needingcitizens.Coca-ColawantstouseTwitteradstopromotethelatesteSportthey’refunding.Bothofthemcanusethesamesystem,buttheyaregoingtohavedrasticallydifferentbudgets.CokeprobablyhasabudgetforTwitterinthe$100,000+rangepermonth,whereasBobmighthave$100inpocketchangetothrowatiteachmonth. Thethingthatdrawseveryonetogetheristhedesiretospendwhatmoneytheyhavemosteffectively.Cokesimplycanrunmoreexperimentsatonce,that’sall.Ontheotherhand,whereasBobistryingtotargetafewthousandlocalusers,Cokehasaglobalaudience.VolumealonemeansCokeneedstospendeverypennywisely,ortheycouldloseoutonhundredsofthousandsofexposuresandclicks. WhatistheaveragespendforamonthofTwitterads?Itdependsalotonyourindustry,yourcompetition,howwellyou’veoptimizedyourads,andthescaleofyourbusiness.However,globallyacrossallofTwitter,numbersaresurprisinglylow.Theyaren’t“foundinyourstartup’scouch”low,buttheycertainlyaren’tgoingtogiveCokepause. Buffer’sdataindicatesthattheindustryaverageforsocialmediamarketingasawholeissomewherebetween$6,000and$11,000permonth.TheContentFactorystudiesoutsourcingandfoundthat$4,000-$7,000permonthisanaverageforoutsourcedsocialmediamarketing.Twitteraloneaccountsfor$2,000-$4,000ofthatbudgetpermonth.Sometypesofadsarecrazyexpensive,though.Forexample,gettingatrendpromotedwillrunyou$200,000perday.That’sCoketerritory,notsomethingBobisgoingtodreamof. Now,yournumberswillriseorfalldependingontheabovelistoffactors.Ifyouhavestiffcompetition,costsperclickwillrise,soyouwillneedtospendmorethanaveragetoreachtheaudienceyouwanttoreach.Ifyou’refacingaholiday,costswillriseaswell.Someindustriesarenaturallymoreexpensivethanothers,likefinancesandmedical.Ontheflipside,costsdecreasewhenyouoptimizeyouradsproperly,whenyou’reinalesscompetitiveniche,andwhenyourqualityscorerises. Ican’tgiveyouspecificnumbersforyourbusiness,becauseitreallyallcomesdowntoyourownmarketingbudget.Howmuchdoyouhaveformarketingasawhole?Studiesindicatethat,onaverage,businessesspendaround20%oftheirtotalmarketingbudgetonsocialmedia.Ofthat,you’reprobablydividingmostofyourtimebetweenFacebookandTwitter.Iwouldsay35%ofyoursocialmediabudgetshouldgotoTwitter,thoughyoucantweakthatnumberdependingonhoweffectiveTwitterisversusFacebook.IerronthesideofFacebookforanumberofreasons,butTwittershouldn’tbeignoredorunderestimated. Now,whenyou’respendingmoneyonsocialmediaadvertising,youhavetorememberthattherearemoreexpensesthanjustthepurecostperclickofyourads.Youhaveanumberofdifferentplaceswheremoneycaneithersmoothouttheprocess,speeditup,ormakeithappeninthefirstplace. Firstupisthegraphicdesign.Youdon’tneedtospendatonongraphicdesign,butyouwillgenerallyneedtoinvestsomemoneyinit.Remember,youcan’tjustgotoGoogleandfindanimageyouwanttouse.Youhavetofindanimageviacreativecommonsthatyoucanlicensetouseforyourbrand,andcommercialusagehasadditionalrestrictions.Thismeansyou’llhaveafewoptions. Spendtime–orspendmoneytopaysomeonefortheirtime–tohuntdownacreativecommonsfreelicensedimagethatsuitsyourneeds. Spendmoneyonamembershipforastockphotosite.Thesesiteswillhavelibrariesofphotosyoucanaccessanduseforafee. Spendmoneyonastockphotolicense.Somestockphotositesarefreetobrowse,buteachindividualimagewillcostmoneytolicense,typicallyforatime-limiteduseorausagelimit.Makesureyouknowwhatkindoflicenseyou’regetting. Spendmoneyonalicenseforanon-stockphoto.Photographerswilloftenbewillingtosellalicensetotheirwork,fortherightprice.Justdon’ttrytoaskthemtolendyoutheirimageforaninsultinglylowpriceorforfree,lestyouendupmockedonForExposure. PayasitelikeCanvaforuseoftheirresources.Canvaisagraphicdesignenginethathasalibraryofstockimagestheyhavemadeavailableforuse.Someofthemarefree,butmanyofthemwillcostafeetorentforamonth.Youcanusetheelementsasmanytimesasyouwantduringthetimeyouhavethemlicensed,andthefinalproductisyourstouseforever,butyouwillhavetopayupfronttousethefinalproduct. Payaphotographerorgraphicartisttocreateanimageforyoufromscratch.Freelancersarealwayshappytoworkwithabrandandselltheirwork,thoughtheirtermswillvarywidelyfromfreelancertofreelancer.YoucanfindsomeverycheapworkonFiverr,andsomeofitwillevenbeofdecentquality,oryoucanfindsomeonethroughUpWorkorFreelancer.Youcanevenfindindividualsthroughtheirownportfoliositesandworkwiththemdirectly. Graphicdesignisperhapsoneofthemostexpensiveelementsofmarketingthatmostpeopledon’tthinkabout.Notonlydoyouhaveyourstaticimages,likeyourcoverphotoandprofilepicture,youalsohaveimagesforblogposts,imagesforlandingpages,andofcourseeveryimageforeveryadyourun. Nextupisadcopy.Copyisgenerallygoingtocostlessthanthegraphicdesign,butthenitalldependsonwhetherornotyou’rewritingit,doesn’tit?Ifyouwritethecopyyourself,you’reonlypayinginthetimeittakestocomeupwithatweet.Ifyou’repayingsomeoneelse,youmightbepayingafewcentsperword,oryoumightbepayingaflatcoupleofbuckspertweet.Youcangetatweetforunder$1onasitelikeTextbroker,butit’snotgoingtohavemarketingeducationbehindit,it’sjustgoingtobesomedudewritingasentence. CopygetsmoreexpensivewhenyouconsiderthecopythatneedstobecreatedoutsideofyourTwittermarketing.Landingpagecopy,blogposts,andebookscanallgetquiteabitmoreexpensive.Forasingleblogpostyoucanpayalowbidder$30orso,oryoucanpayahighlyqualifiedfreelancemarketer$1,500ormore.It’sreallyentirelyuptoyou. You’llneedtopayforlandingpagedesignandcontentaswell.It’soutsidethescopeofTwitterads,butit’sstillanexpensethatwillgointoyourmarketingbudget.Landingpagesareimportant,folks! Youalsohavetoconsiderschedulingandmanagementtools.TherearealotofdifferentwaysyoucanmanageyourTwitterpresence,boththeorganicsideandthepaidside.Manytoolsarefree,butyoucanspendasmuchoraslittleasyouwant.Bufferisfreeforalowlevelofusagebuthasplansthatrangefrom$10to$400permonth.HootSuiteisanamazingtoolforschedulingallsortsofmarketingacrossdifferentplatforms,andtheirplansrangefrom$10permonthtoacompletelycustomizedplanwithcostsscalingaccordingtoyourneeds.SproutSocialisanexcellenttoolthatstartsat$100permonth. Youmaywanttopayforaudienceresearchoranalytics.Analyticstoolsarerightuptherewithmanagementtools;theyhavefreeoptions,includingTwitter’sdefaultanalytics,butthere’salsothirdpartyoptionstoconsider.Twitonomy,myfavorite,willrunyou$20permonth. Whileanalyticsarenotstrictlynecessaryforadvertising,theycangiveyouagoodideaofwhoyourusersare,andthuswhoyoushouldbetargetinginyourmarketing.Thegeneralideaisthatthemoreinformationyouhave,themorespecificallyyoucantargetyouradvertising,andthelessmoneyyouwillhavetopayforthatadvertising.Ifyou’repaying$20permonthforanalytics,butyou’resaving$100permonthoncheaper,moreeffectiveads,you’recomingoutwayahead. Youcanpayforpremiumlevelsofeducationorconsulting.Thisisanotherexpensethatyoucouldpayfor,butdon’thaveto.Essentially,insteadofpayingforthecopy,payingfortheimages,andpayingforsomeonetomanageyouradvertisingforyou,youcanpaytolearnallofthatyourself.Youcan,ofcourse,simplytakethetimetoresearchandlearngraphicdesign,internetcopywriting,andsocialmediamarketingonyourownusingfreeresources,butthat’sgoingtotakeaheckofalotoftime.Youcanpayforpremiumliteratureandone-on-oneconsulting–orevenwebinarsandcourseswithhighprofilemarketerswhodon’tofferone-on-onecoaching. Typicallyyouwon’tbepayingforalloftheeducationandalloftheworkatthesametime.They’realternativestrategies.Itsimplydependsonwhetheryouwanttolearntodoitallyourself,orifyourtimeisbetterspentdoingsomethingelsetofurtheryourbusiness.Apersonaltouchinthemarketingcanbeveryeffective,butifyou’relettingmorecrucialbusinessoutreachfalterbecauseyou’reactingasmarketingdirector,you’reprobablywastingbothtimeandmoney. It’sacommonproblemIseewithbrandsofallsizes.Peoplegetsowrappedupinsavingmoneyintheshorttermthattheyjeopardizethelongterm.Youmightbeabletosaveahundredbucksamonthbydoingyourmarketingyourself,butyou’renotouttheremakingdealsandcomingupwithnewstrategiesorproductswhichcouldgetyoualotmorethanthemarketinggetsyou.Plus,youcanalwayspaysomeonetohandleyourmarketing;it’salothardertopaysomeonetorunyourbusiness. Youwill,ofcourse,havetopayfortheadreachorclicksontopofeverything.Youcan’tunderestimatethecostsoftheactualpayperclickorpayperleadadvertisingyou’rerunningonTwitteritself.I’veleftitforlastbecausesomanypeoplethinkofitastheonlysourceofexpensewithsocialmarketingorPPC.Thefactis,alloftheabovearealsovalidexpenses,andcanoftenovertaketheactualPPCintermsoftotalcost. Howmuchwillthisspecificallycost?Again,itwillvaryaccordingtoawiderangeoffactors.Twitterpublishestheirownrecommendedbids,whichincludefigureslike$2.50-$3.50perfollowerforafollowerscampaign,$1.50-$2.50perengagementforanengagementcampaign,and$2-$3.25perinstallforappinstallscampaigns.Leadsarethemostexpensive,thoughawarenesscanbeupthereaswell. Twitteris,ofcourse,goingtoinflatethenumbersalittlebit.Theywanttoencouragehigherbidssotheycanprovidehighernumbersofengagement,installs,andfollows.Insomeinstances,you’llbeabletofindclicks,leads,orfollowsforunder$1each. Youdohavetobalanceyourcostwiththeeffectivenessoftheads,aswell.FormostformsofTwitteradvertising,theexposureisfree,buttheengagement,theclicks,orthefollowscostmoney.Youmightbeabletogetextremelycheapfollowers,forunder10centseach,buthowvalidarethosefollowersgoingtobe?It’sthesameproblemwith“pennyclicks”onGooglePPC;thosepennyclicksareultra-cheap,butthey’recomingfrompeopleoutsideofyourdemographicsorfrombots,sotheyaren’tdoingyouanygood. Relatedposts: AreTwitterAdsaWasteofMoneyforYourBusinessModel? 5ReasonsWhyYouShouldNotBuyTwitterFollowers AreTwitterAdsWorthitToGetNewFollowers? CanFakeTwitterFollowersActuallyHurtYourProfile? Jointhediscussion: Questionsforus?Comments?Thoughts?Leaveareply! Leaveareply Clickheretocancelreply. 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