How to Get Your Brand Trending on Twitter - SocialPilot

From top-rated brands to local businesses, Twitter has become a mandatory platform for all. But unlike other social media platforms, trending on ... StartYourFreeTrial Features Publishing socialmediascheduling SocialMediaCalendar BulkScheduling ContentCuration RSSFeedsAutomation BrowserExtension Collaboration Clientmanagement Teammanagement SocialInbox FacebookAds Analytics WhiteLabelSolutions Solutions ByBusiness smallbusiness Agency Enterprise ByNetwork Facebook Instagram Twitter Linkedin Pinterest GoogleMyBusiness Tiktok Resources Resources Blog Ebooks ProductUpdates   Webinar Videos Newsroom Guides FacebookMarketing InstagramMarketing GrowthHacking   YoutubeMarketing Pricing LogIn RequestDemo StartYourFreeTrial ||| How-Tos|Twitter HowToGetYourBrandTrendingOnTwitter? byRajGautam Twitterhassetitsrootsdeepwhenitcomestoinfluencingthemasses.Fromtop-ratedbrandstolocalbusinesses,Twitterhasbecomeamandatoryplatformforall. Butunlikeothersocialmediaplatforms,trendingonTwitterneedsspecialisedeffortsandtricks.Fromacrispbiotoshortpostswithcarefullyplannedhashtags,Twitteristheultimatesourceoffleetingentertainment. IthasemergedasoneofthemostfollowedsocialmediasitesinrecenttimessinceitslaunchinMarch2006. CountlessbrandsarepersistentlytweetingtocashinontheTwittertrendingcharts.IfyouarestillwonderingaboutyouroddsforTwitterin2022,wegotyourback.Hereare8foolproofwaystomaketheessentialcut. 8HackstogetyourbrandtrendingonTwitter 1.Introduceyourbrandinaninclusiveandinteractivemanner Introductioncreatesthefirstimpression,andthatstartswithyourbio.EnsurethatyourTwitterBioisbrief,concise,andhascompleteinformationaboutyourbrand. Itshouldprovideprecisedetailsaboutyourbrandanditsproducts/services.Furthermore,anintegralpartofyourbioshouldbealinktoyourwebsite.  AccordingtoHubSpot,thefollowingareafewoftheimpressiveTwitterbios  @Uberfacts:Themostunimportantthingsyou’llneverneedtoknow@FranksRedHot:Iputthat$#!toneverything.IncludingTwitter.@popchips:theofficial#popchipsTwitter.Eatingandtweetinglikeit’sourjob(whichitis). CaseStudy Picturesandimageshaveagreaterimpactonpeoplethanmeretext.Trypostingpictures,videosandGIFsonyourTwitterprofileratherthanstickingtoonlytext-basedtweets. Let’shaveacloserlookatoneofthemosttrendingTwitterprofiles—Starbucks! StarbucksisknownasoneofthebestbrandsusingTwittertoincreasebrandvalueandconsumerengagement.Theirrepliesandtweetsarewellthoughtout,wittyandout-of-the-box. Oneoftheirstrategiesincludesconstantretweetsfromotheraccountstokeeptheirpageupdatedwithnewinformation.Apartfrommerelystickingtotheretweetingtrend,Starbuckshasalsotakentheirconsumerengagementtoanotherlevel.  Theyhaveadesignatedaccount,knownas@StarbucksCare,whereconsumerscansubmittheirqueriesandcomplaintstoenhancetheirStarbucksexperience.Thebrandmakessurethateveryfeedbackisaddressedandthateachtweetisrepliedtoattheearliest.  2.Tweet,tweet,andfurtherretweet There’sonlyonewaytostayactiveonTwitter,andthat’sbytweetingaboutyourbrandregularly.Nobodyfollowsabrandthatdoesn’tmakeanyefforttoreachouttoitscustomersandfailstoupdateitssocialmedia.Tweetingwillsurelyhelpyoureachouttoyouraudiencebasewithatargetedapproach. Buttweetingaloneisn’tsufficient.It’snecessarytoalsointeractwithyourfollowersaswellaspeoplethatnoticeyourtweets.Makesureyouappreciatethelikesandresponsesyougetoneachtweetandencourageaconversationwiththeseusers. Itwillhelpyougainasteadystreamoffollowersinreturn.FollowingtweetersofyourindustryorrelatedfieldswillalsobringaddedvaluetoyourTwitteraccount.Retweetingtheirtweetscanhelpenhanceyourpopularitytoo. 3.Hashtagisyourwaytoglory Hashtagsarecrucialfordigitalmarketingandpromotionalactivities.UsingtrendinghashtagsonTwitterisoneoftheeasiestwaystogetnewfollowers.AllyouhavetodoislookoutfortrendingTwittertopicsandcontributetothemfromyourbrand’sperspective. TrystrikingaresemblanceandconnectingtrendingTwittertopicswithyourbrand’scontent.Itamplifiesyourreachtothefollowersofthosehashtags,andsoontweeterswillencounteryourbrandwhiledoingarelevantsearch. Althougharuletokeepinmindisdon’toverusehashtagsforyourTwittermarketingcampaign.Usageof1-2hashtagsislikelytogetyouasmuchas21%higherengagement.Atthesametime,byusingmorethantwohashtags,youarelikelytoexperienceadropof17%inyourengagement. Read:UltimateGuidetouseHashtagseffectivelyacrossallSocialMedia Let’sglanceathowRedBullpulledoffitscampaignswiththecorrectusageofhashtags. CaseStudy OneofthebrandsthatmadethemostefficientuseofhashtagsisRedBull.InsteadofmerelyusinghashtagstodrawattentiontotheirTwitterpage,theystartedatrendrevolvingaroundtheirbrand. ThetrendbeganwhenaTwitteruserpostedanimageofhimholdingaRedBullcarefullyjuxtaposedtoaMiniCooperpromotionalcarinthebackground.Thisgavetheillusionofacarthatthebranditselfcreated. Withinafewmonths,TwitterexplodedwithpeopleholdingRedBullcanscleverlytoclickfascinatingpictures.Morethan10,000pictureswerepostedusingthesamehashtag#PutACanOnIt. Ithelpedthehashtag#PutACanOnItbecomeoneofthemostsuccessfulcampaignsonthesocialnetworkin2014.Itwasa100%organicand99%user-drivencampaign. 4.OrganizinganeventwithTwitter AlotofcompaniesuseTwitterformarketingandpromotingtheirevents.YoucancreateenoughbuzzaroundyoureventusingTwitter.Createsomespecifichashtagsaroundyourevent.Startusingthemactivelybeforethestartofyoureventtobuildupmomentumandgarnerenoughattentionaboutthesame.Encourageyouremployees,contestants,andsponsorstousethesehashtagstolayastrongfoundationfortheevent. Don’tforgettogeotagyourevents,i.e.addingyoureventlocation.Thishelpsdrivetraffictoyourevent.Moreover,geotaggingcanalsohelpyoutargetaparticularplacetogarnermoreattentionfromthepeopleofthatspecificcity/town.  CaseStudy Thediaperbrand,Luvs,createdacampaigncalled‘sleeputilityvehicles’.ItwasdirectedtowardsraisingawarenessaboutthebrandinthelocalmarketofBrooklyn. Thebrandofferedafreetaxiridetoparentswhodidn’towncarsandweretroublingtoputtheircryingbabiestosleep.Alltheyhadtodowastweetto@Luvswiththehashtag#LullabyLift,whichwouldprovidethemafreeridesotheycouldrocktheirbabiestosleep.Theygotacharterrideuntiltheirbabieswouldfallasleep.Postwhich,theyreceivedabagfullofLuvsdiapersthatpromisedagoodsleepforinfants. 5.Leveragingtoolsforeffectivetargeting Targetingisaneasyjob,buttargetingtherightpeopleistheactualstruggleformostsocialmediausersandmarketers.AccordingtoKissmetrics,youcanbreakdowndemographicsinto3groups:industryinfluencers,amplifiers,andtargetaudience. Besidesthetargetaudience,brandsrelyoninfluentialpeopletosharetheirmessagewiththeirchosenaudience.Buthowdoyoufindtherightinfluencers? Fortunately,thereareampletoolsavailabletobuildandmanageinfluencerconnections.OnesuchtoolisFollowerwonk,afreetoolbyMoz,thathelpsyoufindrelevantinfluencersbasedontopicandlocationonTwitter. DemographicsProAppisanotherfreeTwittertoolthatpromptlydetermineswhethertheinfluencer’saudienceisrelevantandsuitableforyourbrand.Here,youcanalsoviewimportantdatasuchasage,income,profession,andlocationofyourfollowers. Thenyouhave,TweeTap,whichisaneasy-to-usetoolthataidsyouinbuildinganinstantconnectionwithanyoneonTwitter.Youcananalyzekeywordsandmonitoryourbrandmentions.Withitssearchoption,youcandigininformationrelatedtoanything.E.g.,ifyouwanttosearchforinfluencers,TweeTapwillcurateallcontentwiththewordinfluencersinTwitterforthepastweekandshowyouitsdetailedusageanalysis. CaseStudy MVMTWatches(@mvmt)manufactureswatcheswithleatherorsteelwristbands.ItusesTwittertoupdateitsfollowersandtoshareuser-generatedcontent.Italsorespondstoitscustomers’questionsonTwitter.Valuablecontentismoreengaging,getssharedonTwitterandothersocialplatforms,andprovidesgoodcontentROItothemarketers. Inordertoboosttrafficandsubsequentsalesduringthebusyholidayshoppingperiod,theypartneredwith3QDigital(@3QDigital)tocreateaconversioncampaignonTwitter. MVMTWatchestargetedawiderangeofdemographics,butthecoreaudiencesweremenaged18-34intheUSandinternationalmarketssuchastheUKandAustralia. Theresultswereabsolutelyrewarding.Itshoweda353%increaseinsalesanda189%riseinwebsitetrafficonBlackFridayandCyberMondaycomparedtothedailyaveragefortherestofQ4. 6.Wininfluencerswithdiscountsandspecialdeals WhileenhancingyourTwitterengagement,keepingthenumberofyourfollowersgreaterthanthenumberofprofilesyoufollowiskeytolookinglikeyouareabrandworthyofgarneringmorefollowers.Itisalsoadvisabletofollowrelevantindustryleaderstokeepyouinlinewithalltherecenttrendsandupdates. YourinvolvementinTwittershouldnotberestrictedtoyourcustomersandtargetaudiencebutalsoincludeinfluencerswhosignificantlyimpactyourpotentialcustomers. Targetinginfluencersmightresultinimpactfulretweets.Youcaneventrytowinthemoverbyofferingspecialdealsanddiscounts.Thiswidensupopportunitiesforthemtopromoteyoubyorganizingexcitingcontests. Suchpromotionshelpyoualotingaininginstantappreciationfromusers.Contestslike“thefirst100peoplewhoretweetthiswillgetagifthamper”alwayshelpcreateinterestandexcitement.Youareguaranteedahigherrateofengagementbyconductingthem.Shortquizzesorpollsareeasierforuserstointeractwith,andtherefore,helpyougetmoreresponses. Allofthesetipswillultimatelyhelpyourbrandgetitsfairshareofpopularityfromtheinfluencersyouaretargeting.Don’tforgettotagandmentionrelevantpeople.Itisimportant,especially,whenparticipatinginatrendingevent/topic. Read:7InfluencerMarketingTrendsthatwillleadyoutosuccess CaseStudy SeveralbrandshavetakenconsumerengagementtothenextlevelbyusingTwitter.Forinstance,theelectronicsbrandLGwantedtoboostthesalesofitssmartphonesin2013.Thetargetedagegroupwasbetween16-24.Asperthecampaignrules,whosoeverwouldfindtheirnewstallintheUKfirstwouldberewardedwithfreeticketstoahigh-profileconcert. However,theonlinemaptothelocationzoomedinonlyifthetag#LGTicketHunterwasused.Thecampaignreceived5,000tweetsonthefirstday.ThiscampaignhelpedLGquadrupletheirsalesofsmartphonesamongtheirtargetedagegroupowingtotheimmenseresponsethattheyreceived. 7.GrowingimportanceofTwitterlists Millionsoftweeplefrequentlytweet,anditbecomeschallengingtoreadthecontentyouwanttoseeonyourfeed.IfyouarealsostrugglingtonavigatethroughTwitter,wehighlyadviseyoutosetupTwitterlists. AlistisacuratedgroupofTwitteraccounts.Youcancreateyourlistsorsubscribetolistscreatedbyothers.Viewingalisttimelinewillshowyouastreamoftweetsfromlimitedaccounts. Note:Listnamescan’tbeginwithanumberorexceed25characters. Twitterlistsareprobablythemostunderutilizedyetrobustfeature.Mostusersdon’tknowaboutitsexistenceorhowtouseiteffectivelyforaTwitterstrategy. Here’showyoucanutilizeiteffectively.Thinkofallthewaysyou’dliketosegregateorgroupthetypesofpeopleonyourfeed.Youcanmakelistsofcelebrities,activity-related,influencers,newfollowers,retweeters,andtweeplewhooftenrespondtoyourtweets,peoplefromchatsorevents,andco-workers.TheselistsmakeengagingwithTwitterfollowers,sharingarticles,andretweetingincrediblyeasy. CaseStudy DuringtheannualUFCSummitinLasVegas,hundredsofUFC,TUF,andWECfightersweremotivatedtojoinTwitter.ItbecamechallengingfortheUFCtoidentifyeachfighter,verifytheirauthenticity,andinformthepublic. Butdisplayingthecredibilityofauthenticfighteraccountsandpublicizingthemtofansposedabiggerchallenge.UFCthencreatedamasterlistoffightersonTwitterandshareditonofficialUFCaccounts(i.e.,@DanaWhiteand@UFC)tospreadtheword. Initially,theystruggledwithfraudaccountsandinconsistencies.About47fighteraccountswerethenlistedontheUFCTwitterlist.However,morethan200non-UFCTwitteraccountscreptintothelist. TheTwitteraccountofFrankMir,oneoftheUFC’smostwell-knownfighters,@TheFrankMir,washardtodistinguishfrom7fraudaccounts.However,after@UFCpublicizedthe‘fighterlist,’FrankMir’srealaccountwentfrom4followersto2,600inlessthan12hours. 8.A/BTestingandTwitteranalytics Itisimperativetotesteverything,beityourAdwordscopy,landingpage,subjectlinesofemails,orheadlinesofarticlesandblogs.Acomprehensiveandconstanttestultimatelyoptimizestheendresult.Similartestsandchecksdoapplytosocialmediaaswell. Andforthis,A/BTestingcomesintothepicture.Itpermitsyoutobeinchargeof(A)andputitupagainstachallenger(B).Itisnotrestrictedtotestinglandingpagesandrelatedadvertisements.YoucanalsorunA/BtestsonyourTwitteraccountforfree.Mostofthetestsfocusonconversionrates. Tobeginwith,youcantestyourexistingtweets.Youcancheckforquotes,stats,headings,links,descriptions,andotheritemsyouusuallytweetabout.Testyourtweetswithandwithoutothercontent,i.e.,video,gifs,links,etc.Also,youcouldtesttweetswithasimilarimagebutalternativetext.Theimpactandrelevanceofhashtagscanalsobetestedbytweetingthesamecontentusingvarioushashtags. Tohelpyouworkmoreefficiently,youcancreateanexcelsheetwiththreedivisionstolisttweetcontent,tweetURL,andimagetobeusedwithaparticulartweet.UseTwitterautomationtoolstoscheduleyourtweetsatsuitabletimeslots.Onceyourtweetshavebeenpostedmultipletimes,youcanexportyourdatausingTwitterAnalyticsorTweeTap. IfyourTwitteraudienceisvast,youmaynotneedtopostyourtweetsmultipletimes.Withagoodquantityofimpressions,yourtweetscangeneratemoreinteractions.Theseinteractionswilleventuallyreflecthowengagedyourfollowingiswithyourtweets.Basedontheresults,youcanmakeadjustmentsandtestagain. FinalWords BrandshavebecomeaggressivelycompetitivetogainmorepopularityonTwitter.ButabasicoptimizationandpreliminaryunderstandingofTwitter’scapabilitycangiveyourbrandanedgeovertheothers. Evenin2022,Twitterisgrowingbyleapsandbounds.Itboastsanactiveuserbasewithmillions.Youjustneedtozeroinonyourtargetaudiencetoscoreleadswithanaptmarketingstrategyinplace. WithtoolslikeSocialPilot,successisatyourfingertips.Utilizethetipsmentionedabove,leveragemostfeatures,participateinTwittertrends,andnoticethedifference. FrequentlyAskedQuestions 🌟HowdoImakemybrandpopularonTwitter? Youneedtotweetfrequentlyandletyouraudienceknowofyourbrand’sexistence.YoushouldalsooptimizeyourtweetingeffortbytrackingyourperformancebasedonTwitteranalytics. 🌟HowtouseTwitterforbusiness? YoucanuseTwitterforbusinesstoboostyourreachandimprovevisibility.Youcanevenincreaseconversionratesandwebsitetrafficbyaddingawebsitelinktoyourbioandrunningadcampaigns. 🌟IsTwitterforbusinessfree? Yes,Twitterforbusinessisfree.Youcanconnectwithyouraudiencedirectlyandemergeasacustomer-centricbusiness.However,youcanfurtherstreamlineyouractivitiesbetterwithtoolslikeSocialPilottoutilizeitsfullpotential. 🌟HowdoIgetTwittertraffic? HerearesometopwaystogetTwittertraffic: Tagandmentionpeople Addlatestlinkstowebsiteandcampaignstobio Usebrandedhashtags RetweetUGCcontent Runningadcampaigns 🌟IsTwittergoodforsmallbusinesses? Yes,Twitterisgoodforpromotingsmallbusinesses.Itisthebestfitforaglobalreachandquickengagement.Whenusedright,smallbusinessescanbecomemattersofgreatinteresttotweeplesandgeneratequalifiedleadsonTwitter. 🌟WhatisthecharacterlimitonTwitter? ThecharacterlimitonTwitterisraisedfrom140to280.Alongwiththese,therearealsodailylimitsonthenumberoftweets,followers,directmessages,andliststoavoidunnecessaryspammingactivities. RajGautam ThisarticleiswrittenbyRajGautam.HeisCEO&FounderofQLTech,LocatedinPerth,Australia.QLTechisoneofthebestcompaniesthatofferuniqueDigitalMarketing&WebDevelopmentServicesbythevirtueofitsdedicatedprofessionals. TableofContents 1.Introduceyourbrandinaninclusiveandinteractivemanner2.Tweet,tweet,andfurtherretweet3.Hashtagisyourwaytoglory4.OrganizinganeventwithTwitter5.Leveragingtoolsforeffectivetargeting6.Wininfluencerswithdiscountsandspecialdeals7.GrowingimportanceofTwitterlists8.A/BTestingandTwitteranalytics RelatedPosts13CompellingTwitterMarketingToolsYouNeedin2022TheComprehensiveGuidetoCreateViralContentUltimateGuideToUseHashtagsEffectivelyAcrossAllSocialNetworks Backtotop BeAMoreProductiveSocialMediaMarketer StartYourFreeTrial *14-dayfree,nocreditcardrequired RequestDemo Company AboutUs AffiliateProgram Integrations Careers WriteforUs ContactUs Features Scheduling&Publishing SocialMediaAnalytics SocialInbox BulkScheduling ClientManagement SocialMediaCalendar Compare BufferAlternative HootsuiteAlternative AgoraPulseAlternative FanboosterAlternative SendibleAlternative eClincherAlternative Resources FreeContentCurationTool Blog Webinars Ebooks Videos ProductUpdate ©2022SocialPilotTechnologiesInc.AllRightsReserved. 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