Understand Facebook Pixel Helper (And Common Pixel Errors)

Facebook Pixel Helper is a handy tool. It measures conversions and spots common errors. Learn how to use it and understand the errors. 🎉WeWon#1BestPlaceToWorkByGlassdoor2022🎉UnderstandFacebookPixelHelper(AndCommonPixelErrors)CaseyRoederSeniorAccountManager+You=GetYourFreeMarketingPlan,CustomTailoredForYourIndustryGETYOURFREEMARKETINGPLANEverwonderhowtoknowifyourpixelisfiringcorrectly? Well,there’sanapp,ImeanChromeextensionforthat. It’scalledtheFacebookPixelHelper.Itactsasadiagnostictoolforanythingrelatedtothebackendofyourwebsitebrowsing.  Forexample,whenawebsitefeaturesaninstalledpixel,thepluginwillauto-populateasablueicon. Thebadgewillindicateanyeventsthatarebeingfiredfoundontheuserwebpage. Ifyouclickontheupperrightextensionbar,adrop-downmenuwillappearwithinsightfulinformation. FacebookPixelHelperextensionWhenviewingthedrop-downmenu,you’llseeacombinationofdifferentsymbolsandcolors. Ifthesiteisloadedcorrectlytheextensionwillappearwithagreencheckmark. Ifthereissomethingwrong,you’llseearediconwithabriefexplanationoftheissue.  SIDENOTE: MakesureyouturnOFFanyad-blockingextensions. FacebookPixelHelperwillindicatedataofnopassbackinformation.  Jumpto:HowtoInstallFacebookPixelHelperin2020 NowLet’sCheckforFewCommonPixelErrors  TroubleshootingSuggestions CreatingaCustomAudience FrequentlyAskedQuestions:  GetbrandnewFacebookadstrategiesstraighttoyourinboxeveryweek.23,739peoplealreadyare!SignMeUpHowtoInstallFacebookPixelHelperin2020 FirstandforemostmakesureyourChromewebbrowserisuptodateoneitheryourWindowsorAppledevice. FromtheresimplyGooglesearch: “FacebookPixelHelper”. YoushouldberedirectedtotheChromeStoreandbeabletodownloadthefreeextension. Oncethepluginisinstalledyou’llseea>nexttoyouraddressbar. PleaseNote: YoucanonlyusethisonextensionwhileonChrome.ChromeWebStoreTrackYourCustomerJourneybyVerifyingPixelData ClickonyourowneCommercewebsite. ClicktheGoogleChromeExtensionbarontheupperright,andhoverover“FacebookPixelHelper.” Adrop-downmenushouldappearandwillindicatehowmanypixelshavebeendiscovered. IfsuccessfuleventsarebeingfiredyoushouldbeconfidentenoughtorunpaidmediaadsonFacebookandInstagram.  Nowthefunbegins. Clickthe“AddtoCart”eventforexample. Fromthispoint,you’llbeabletoseegranulareventinformation. Facebookwillusethisinformationtobreakdownthesetupmethod,URL,loadtime,andpixellocation.  EventinfodropdownfieldKeepinmindFacebookallowsforstandardeventsandcustomeventstobetracked. Allstandardeventsaretrackedbynamingthepixel’sfbq(‘track’)function. Forcustomevents,youaddfbq(‘trackCustom’)function,alongwithyourcustomeventnameasitsparameters. Makesureyoulookanywherebetweenyourwebpage’sopeningandclosing

tags,eitherwhenyourpageloads,orwhenauserperformsanactionsuchasclickingona“shopnow”button. Hint: Click View>Developer>ViewSource Whatarethestandardconversionevents?AddPaymentInfoAddtoCartAddtoWishListCompleteRegistrationContactCustomizeProductDonateFindLocationInitiateCheckoutLeadPageViewPurchaseScheduleSearchStartTrialSubmitApplicationSubscribeViewContentCheckYourEventSettings MakesureonthebackendofyourEventsManagertabyourpixelisselectedforAdvancedMatching. Yourcustomer’sinformationthathasbeenprovidedsuchasemailaddress,phonenumbercanmatchtoyourwebsite’svisitorstopeopleonFacebook. ThiscanhelpattributemoreconversionstoyourFacebookandInstagramadsANDreachmorepeopleinremarketingcampaigns.  AdvancedMatchingTabNowLet’sCheckforFewCommonPixelErrors  PixelDidNotLoad UsuallywhenthiserrorappearsitmeansthatFacebookPixelHelperfoundwhatitlooksliketobecodeonyoursite,buttheactualHTTPcallwasnevermade. Typicallythiscouldmeantheerroriswithinthecode,orifthepixelfiresonadynamicevent. Inthiscase,theerrorwilleventuallydisappearupontheeventbeingtriggered,suchas‘clickonabutton’.  DoubleFireor“PixelActivatedTwoTimesorMore” ThiserrormeansthatapixelwiththesameIDandeventnamewaspassbackedtoFacebookmultipletimes. ThesameeventshouldONLYappearonceuponthepageloading. However,ifitissentwithdifferentcustomdataparameters,thoseparametersshouldbeaggregatedintoasinglepixelevent.  SIDENOTE: Ifyourpurchasesarestillrepeating,alwayschecktoseeifyouhavedownloadedanyrecentpluginsthroughShopify. Commonerrorsinclude3rdpartyreviewsiteslikeTrustpilotandYotpo.  InvalidPixelIDThiserrormeansthatthesentIDforthepixeldidnotmatchaknownpixelIDinFacebook’ssystem. SignintoyourAdsManagerandgototheEventsManagertabtofindyourpixelID.  EncodedCharacters ThiserrormeansthatthePixelHelperfoundwhatitlookstobedouble-encodedcharacters. ThiscouldtypicallybeduetoatagorCMSsystemencodingalreadyencodedinformation. Forexample,encoding&into&. Confirmthatcharactersarenotbeingencodedtwice,forexample. Suggestion,trychanging&to&.  TroubleshootingSuggestions DidyouknowFacebookPixelHelpercanalsoreportsuggestions? Whew,whatarefreshingconceptright? Thegoodnewsisthatthepixelisworking,butsomethingcanbeimprovedoroptimizedforsuccess. YouHaveOptedOutofTracking ThiswarningpopulatesthatyouhaveoptedoutoftrackingfromFacebookandthepixelfiresdetectedwerenotloggedonthebackend. ThiscanpreventanyservervalidatingforCustomAudiencesandleavepotentialpixelproblemsunchecked.  Takealookhereonhowtoturnitbackon.  PixelIsNotPairedwithYourDynamicProductCatalog(DPA) Thiswarningrecommendsthatthepixelisnotpairedwithanyproductcatalog. Itrequiresarelationshipbetweenthepixelandproductcatalogs.  YoucaneitherpaironthebackendofyourBusinessManagerorthroughProductCatalogPreferenceAPI.  PixelAdvancedMatching Thiswarningindicatesthevaluesetfortheadvancedmatchingparameterisinvalidorsomethingisnotformattedright. Examplesarewhenyousendstaticvaluesfromexamplecodesuchas{{phonenumber}}forthephfield,wherethe{{phonenumber}}shouldhavebeenreplacedwiththerealnumber. VerifythevaluesareformattedcorrectlyandreplacedaccordinglybeforepassingbacktotheFacebookPixel.  ErrorContainsSensitiveData ThiswarningoccurswhenitappearsoneormorepurchaseeventshasbeenidentifiedasbeinginviolationoftheBusinessToolsTerms. CheckyourpurchaseeventtomakesuretheinformationyoureceiveisincompliancewithFacebookTerms.  MissingEventNameThiserrorappearswhenyoureventismissinganeventname. Eventcodemustcontainaneventname,whetherit’sastandardeventoracustomnamehasbeengiven. ClickSeeAffectedURLstoseewhichpagesandparametersarecausingthiserrorandmakeanynecessaryupdates. Clickheretoformatyourevents. InvalidCurrencyCode Thiserrorappearswhenthecurrencyfortheeventisnotnamedorformattedcorrectly. Thecurrencycodemustmatchthethree-letterISOcurrencycode. Suchcodesforexample;USD,GBP,etc. Onceagainyou’llneedtoclickonSeeAffectedURLstoseewhichpagesandparametersarecausingtheerrorandmakeanyupdatesaccordingly.Clickheretosetupyourcurrencyevent.  YouHaveOptedOutofTracking ThiscoincideswithyourFacebookPrivacysettingsandmeansthatyouhaveoptedoutoftrackingfromFacebook. Duetothis,FacebookPixelHelperextensionwillnotwork. Totemporarilymodifyyouradssettingsclickhere. PixelTooktoLongtoLoad Thiserrorindicatesthatittookwaytoomuchtimetoloadbeforethepixelwasactivated. Thismayhappenbecauseofthelocationofthepixelonthewebpage. Ifauservisitedyourwebpageandclosesit,clicksonalink,ornavigatesawaybeforethepixelfires,unfortunately,theactionwillnotbetracked. Becauseofthis,animportantpercentageofactionsandconversionscanbelost.  Wealwaysrecommendthepixelcodetobeplacedearlyinthewebpage. SomeprefertoputthecodeinHTMLjustbeforetheclosingofthetag. IfyouhaveShopifyyoucansimplycopyandpasteyourPixelID(fromFacebookAdsManager)onthebackendofyourShopifysettingstab.   PixelIsNotTheOnlyConversion It’snotrecommendedtoloadmultipleconversioneventsonthesamewebpage. Thiswillmakeoptimizationinefficient,togetherwiththetrackingofthoseconversionevents. Youcoulduseoneconversionpixelacrossalladsoptimizingortrackingtheevent. Ifasecondaryconversioneventtakesplacewhenauserinteractswiththewebpagetheerrorcouldbeignored. DynamicAdsandProductCatalogErrors FacebookPixelcan’tmatchproducts UnabletofindproductcatalogNoproductsfoundforgivencontentPixeldoesnothaveaproductcatalogtopair ItmeanstheproductIDsentbythepixelisnotfoundontheProductCatalogoritdoesnotexist.Ifyouarenotusingadynamicproductcatalog,youcandisregardthismessage.Ifyoudohavemorethanoneproduct,andyouareusingdynamicads,besuretochecktheproductfeed.  MakesurethepixelandtheproductcatalogIDandthepixelcontent_idsparameterareusingthesamelogic(productIDorproductSKU)ChecktoseeifthecatalogisconnectedtothesamepixelIDyouareusingonthesite.YoucancontrolthisfromtheCatalogsection,Eventssource ChecktoseeiftheproductIDexistsinyourProductCatalogUninstallFacebookPixelHelper Goaheadandtypechrome://extensions/intotheaddressbarofyourChromewebbrowserandclickthetrashiconnexttotheFacebookPixelHelperextension.  CreatingaCustomAudience NowthatweunderstandhowFacebookPixelHelperworks,let’sbuildacustomaudiencefromthepixelthatweinstalled.  GotothebackendofyourAudienceTabonFacebook’sAdsManager. HerewecancreateavarietyofuserintentaudiencesfromtheFacebookpixel. Let’sgoandcreate“WebsiteVisitors-30Days”. Wecannowusethiscustomaudiencetoexcludeinourupperfunnelsegments,orremarketinginourlowerfunnelsegments.  Step1:CreateAnAudienceHowtocreateanaudienceStep2:CreateaCustomAudienceHowtocreateacustomaudienceStep3:CreateAWebsiteCustomAudience HowtocreateawebsitecustomaudienceFrequentlyAskedQuestions:  Question:CanIusetheFacebookPixelHelperforotherplatformsaswell?  Answer: No,theChromeExtensiononlyworkstomineFacebookandInstagram’splatform.Don’tforgetifyou’rerunningadvertisingonotherplatformstoaddthoseextensionsaswell. Forexample,theGoogleChromeStorealsoincludesthefollowing:  TikTokPixelHelperTwitterPixelHelper SnapPixelHelper TagAssistantby(Google) Question: DoyouneedmorethanoneFacebookPixelHelpertoidentifyeachpixel?Answer: NoQuestion: DoesFacebookPixelHelperonlyworkonDesktop? Answer: No,theGoogleChromeExtensionworksonallthreedevices,Desktop,Mobile,andTablet.Question: DoesFacebookPixelHelpercostmoney?Answer: No,it’safreeextensionthroughGoogleChrome Question: HowmanyusersdoesFacebookPixelHelperhave?Answer: Believeitornot,over1,000,000activeusers,withafour-starrating Question: DoesFacebookPixelHelperprotectmeagainstGDPRandCCPA?Answer: Technically,no.IfyouconductbusinessincountriesthataresubjecttotheGeneralDataProtectionRegulation(GDPR),pleasecheckFacebook’sGDPRdocumenttolearnhowtobecomecompliant. KeepinmindGDPRwasestablishedonMay25th,2018.BearinmindthisruleappliestocompaniesthatprocesspersonaldataaboutindividualswholiveintheEU. EachcompanyisresponsibleforensuringtheirowncompanyiscompliantwithGDPR.AsofMay25,2018businessesshouldimplementcodethatcreatesabannerandrequireaffirmativeconsenttousetheFacebookpixel. Ifyoualreadyhaveasysteminplacethataddressesthisneed,suchastagmanager,youcanmakethiscodeoptional.TheCaliforniaConsumerPrivacyAct(CCPA),effectiveJuly1st,2020,isintendedtoenhanceprivacyrightsandconsumerprotectionforresidentsinthestateofCalifornia,UnitedStates. ItappliestocompaniesregardlessofwheretheyarebasedwhoprocesspersonaldataaboutindividualsinthestateofCalifornia. YoumustimplementthepropercodetocomplywithCCPA.NowthatyouknowhowtoinstalltheFacebookPixelHelperchecktoseeifyourpixelisfiringcorrectly. Ifyoustillfindyourselfhavingahardtimetroubleshooting,havenofearKlientBoostishere. WeofferaplethoraofmanagedservicessuchasFacebookandInstagram. Wecantakealookatyourwebsiteandidentifyifthereareotheroutlierscausingyourpixelfromfiringcorrectly.YouGotTheStrongest MarketingPlan?FREEMARKETINGPLAN