Diamond Forever bagForever Diamonds LondonThe slogan A diamond is Forever' was first introduced in theForevermark diamond RingA Diamond is Forever sloganDe Beers ForevermarkA diamond is Forever brand"A Diamond is Forever": The Unforgettable De Beers Tagline ...
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The tagline forever changed public attitudes about diamonds being reserved only for the rich. And ended up creating a diamond demand by convincing people that ... Back AgencySearch SiteSearch 4A’sMembershipLogInSignUp Resources MemberEssentials 4A'sResearch4A'sSurveys&ReportsAccelerateAccessProgramMemberEssentialsSubmitAResearchRequest AgencyManagement 4A’sBenefitsGroupAdmin&OperationsAgencyFinance&CompensationAgencyManagementOverviewForms&ContractsHumanResourcesJobDescriptionsLegalMedia,Technology&DataProjectManagementRepository BusinessDevelopment AgencySearchBranding&PositioningBusinessDevelopmentOverviewClientAgencyRelationsNewBusiness DisciplineResources AllDisciplineResourcesAdmin&OpsAgencyFinancesCX(CustomerExperience)GovernmentRelationsManagingYourTalentMedia,Tech,andDataProjectManagementResearch&InsightsStrategy&AccountPlanning ManyofourResourcesarefor4A’sMembersOnly.SignInifyou’realreadyamember. Research ResearchServices Askthe4A’sResearchTeamIndustrySurveys&WhitePapersMonthlyResearchWebinarsResearchInsightsNewslettersResearchPracticeAreaOverview Databases BLAST-LOCALAdSpendingBUDDY-DemographicsCreativeAdLibraryFreshPressProQuest IndustryVerticals AutomotiveBanking&FinancialServicesFood&CPGHealthcareHome&GardenRecreation,Entertainment&SportsRestaurantsRetailTechnologiesTravel Topics 4A'sResearchConsumerSurveysAgency&AdvertisingBasicsBrandingConsumersGoingGlobalHolidayInsights+TrendsMediaChannelsMetrics&Effectiveness ManyofourResourcesarefor4A’sMembersOnly.SignInifyou’realreadyamember. Talent Learning&Development CampaignEnlightenmentProgramInstituteofAdvancedAdvertisingStudiesLiveVirtualTrainingOn-DemandTrainingLearningInstituteWorkplaceEnlightenmentCertification(WEC) Talent 4A'sFoundationBeyondthePledgePodcastDEIResourcesDiversity&AgencyInitiativesJobDescriptionsTalentTalkWebinarSeries 4A’sFoundation 365BlackPrintEquity&InclusionCongressHighSchoolProgramsLeftUnsaidPodcastMAIPVanguard ManyofourResourcesarefor4A’sMembersOnly.SignInifyou’realreadyamember. Communities Participate ViewAllCommunitiesViewAllEvents Leadership BoardofDirectorsForums Disciplines Committees Regional Boards&LocalCouncils More MAIPTrustedPartners ManyofourResourcesarefor4A’sMembersOnly.SignInifyou’realreadyamember. Events 4A’sConferences&Events AgencyCommsINFOCUSCXEffect+DecisionsEquity&InclusionCongressJayChiatAwardsMPFStratFestSustainabilitySummit[email protected]ViewAllEvents 4A’sWebinarSeries AgencyCommsINFOCUSBusinessasUnusualBusinessIntelligence&InsightBusinessIntelligence&Insight:VideoVignettesTalentTalkTheCXEffectViewAllWebinars ManyofourResourcesarefor4A’sMembersOnly.SignInifyou’realreadyamember. ThoughtLeadership IndustryUpdates 4A’sIntheNews4A’sSurveys&ReportsAdvocacyinDCMembersintheNewsNews&Views Topics BiasinAdvertisingCOVID-19GuidanceCX(CustomerExperience)Diversity,Equity,&InclusionResourcesFutureofWork-ReturntoOfficeGreenwashingSeriesMedia,Tech,andDataPrivacyCentralSurveys&WhitePapers Initiatives 4A'sCrossIndustryInitiativesAdvertiserProtectionBureauPrivacy.SimplifiedQ&ASoundBitesTheConsciousCreativeMovement Podcasts BeyondthePledgePodcastLeftUnsaidPodcast ManyofourResourcesarefor4A’sMembersOnly.SignInifyou’realreadyamember. Aboutthe4A's AboutUs 4A’sFoundation4A'sMemberCodeofConductBoardofDirectorsDepartmentDirectoryMeetThe4A'sStaffMissionPressKit News 4A’sIntheNewsMembersintheNewsNews&ViewsPartnersintheNews GetinTouch ContactUsHowtoPartnerWithUsJobs@the4A’S Membership AgencyMembershipBenefitsofMembershipDiscountswithMembershipEDUMembershipIncubatorProgramforStart-upsInternationalMembershipMemberTestimonialsPartnerMembershipRequirements ManyofourResourcesarefor4A’sMembersOnly.SignInifyou’realreadyamember. 4A'sMembership chevron-thin-left chevron-thin-right chevron-with-circle-down chevron-with-circle-right cross share spinner2 Diamondshaven’tbeenrarecommoditiessince1870.But,foralongtimetheywereviewedassymbolsofwealth,poweranddecadentromanticdreams—astonetoopreciousandexpensivetoattain,ifyouweren’tpartofthewealthyelite. ThatallchangedwhenthejewelryretailerDeBeersandtheshrewdcreativesatN.W.Ayer&Sonunveiledthebrilliant“ADiamondIsForever”campaign.Thetaglineforeverchangedpublicattitudesaboutdiamondsbeingreservedonlyfortherich.Andendedupcreatingadiamonddemandbyconvincingpeoplethatnomarriageiscompletewithoutadiamondring.In1999,AdAgenamed“ADiamondIsForever”thenumberonesloganofthecentury.
延伸文章資訊
- 1"A Diamond is Forever": The Unforgettable De Beers Tagline ...
The tagline forever changed public attitudes about diamonds being reserved only for the rich. And...
- 2「A Diamond Is Forever」改寫歷史了解天然鑽石成就智慧型女生
因為一句「A Diamond Is Forever」，改變人類求婚的習慣，亦是因為年輕的廣告撰稿員瑪莉‧法蘭西絲‧格雷蒂（Mary Frances Gerety）1943年為De Beers.
- 3De Beers' most famous ad campaign marked the entire ...
« A diamond is forever » became more than just a tagline ... De Beers may not have realized it at...
- 4法蘭西絲‧格雷蒂與永恒 - Forevermark
「鑽石恒久遠一顆永留傳」的英文原文只有短短四個字：A Diamond Is Forever，但卻蘊含無限意義。它代表了女性在工作場所中的改變和力量，也代表了此生不渝的愛情，正如美鑽 ...
- 5A Diamond is Forever - De Beers Group
This is still very true today. Over a billion years old, a diamond is one of the closest things t...
