UTM parameters - Wikipedia
文章推薦指數: 80 %
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns ... UTMparameters FromWikipedia,thefreeencyclopedia Jumptonavigation Jumptosearch UsedinUrchintrackerandotheranalytics Forotheruses,seeUTM. UrchinTrackingModule(UTM)parametersarefivevariantsofURLparametersusedbymarketerstotracktheeffectivenessofonlinemarketingcampaignsacrosstrafficsourcesandpublishingmedia.TheywereintroducedbyGoogleAnalytics'predecessorUrchinand,consequently,aresupportedout-of-the-boxbyGoogleAnalytics.TheUTMparametersinaURLidentifythecampaignthatreferstraffictoaspecificwebsite,[1]andattributesthebrowser'swebsitesessionandthesessionsafterthatuntilthecampaignattributionwindowexpirestoit.Theparameterscanbeparsedbyanalyticstoolsandusedtopopulatereports.[2] ThisexampleURLhasfourofthefiveUTMparametershighlighted: https://www.example.com/page?utm_content=buffercf3b2&utm_medium=social&utm_source=snapchat.com&utm_campaign=buffer Contents 1Use 2Metrics 3UTMparameters 4Seealso 5References Use[edit] UTMparametersinaURLidentifythemarketingcampaignthatreferstraffictoaspecificwebsite.[1]TodefineandappendtherelevantUTMparameterstotheappropriateURLs,marketersroutinelyusesimple,spreadsheet-based,orautomatedUTMbuildertools,[3]includingtheGoogleAnalyticsURLBuilderforwebsites.[4]WhenahyperlinkcontainsaURLwithUTMparameters,thewebanalyticssoftwareofthedestinationwebsiteinterpretstheparameterinformationandattributesittothebrowser'swebsitesessionandthesessionsafterthatuntilthecampaignattributionwindowhasexpired(bydefault,sixmonthsinGoogleAnalytics).[5] Metrics[edit] UTMparametersthatarepassedtoURLscanbeparsedbyanalyticstoolssuchasGoogleAnalyticsandAdobeAnalytics,withthedatausedtopopulatestandardandcustomanalyticsreports.[2]Webanalyticssoftwaremayattributeparameterstothebrowser'scurrentandsubsequentsessionsuntilthecampaignwindowhasexpired. UTMparameters[edit] TherearefivedifferentUTMparameters,whichmaybeusedinanyorder:[1] Parameter Purpose Example utm_source Identifieswhichsitesentthetraffic,andisarequiredparameter. utm_source=google utm_medium Identifieswhattypeoflinkwasused,suchascostperclickoremail. utm_medium=cpc utm_campaign Identifiesaspecificproductpromotionorstrategiccampaign. utm_campaign=spring_sale utm_term Identifiessearchterms. utm_term=running+shoes utm_content Identifieswhatspecificallywasclickedtobringtheusertothesite,suchasabanneradoratextlink.ItisoftenusedforA/Btestingandcontent-targetedads. utm_content=logolinkorutm_content=textlink Seealso[edit] gclid(Googleclickidentifier) gclsrc(GoogleAds) dclid(DoubleClickclickidentifier,nowGoogle) fbclid(Facebookclickidentifier) Socialmediaanalytics References[edit] ^abc"Customcampaigns–Analyticshelps".GoogleInc.Retrieved15March2016. ^ab"UsingUTMParametersinAdobeAnalytics".AdamGreco.Retrieved24January2017. ^"UTMBuildersGuide".M.Mitova.Retrieved23January2017. ^"GoogleAnalyticsURLBuilder".GoogleAnalytics.Retrieved23January2017. ^UseUTMparametersinWordpressRankmath.Retrieved12April2022. Retrievedfrom"https://en.wikipedia.org/w/index.php?title=UTM_parameters&oldid=1092201157" Categories:WebanalyticsWebloganalysissoftwareURLGoogleHiddencategories:ArticleswithshortdescriptionShortdescriptionmatchesWikidataUsedmydatesfromJune2020 Navigationmenu Personaltools NotloggedinTalkContributionsCreateaccountLogin Namespaces ArticleTalk English Views ReadEditViewhistory More Search Navigation MainpageContentsCurrenteventsRandomarticleAboutWikipediaContactusDonate Contribute HelpLearntoeditCommunityportalRecentchangesUploadfile Tools WhatlinkshereRelatedchangesUploadfileSpecialpagesPermanentlinkPageinformationCitethispageWikidataitem Print/export DownloadasPDFPrintableversion Languages DeutschEspañolFrançaisMagyarPolskiРусскийУкраїнська中文 Editlinks
延伸文章資訊
- 1UTM parameters - Ortto
UTM stands for Urchin Tracking Module. UTM parameters (also called UTM codes or tags) are snippet...
- 2Campaign URL Builder - GA Dev Tools
This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaign...
- 3How to Use UTM Parameters to Track Social Media Success
- 4UTM parameters - Wikipedia
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to ...
- 5UTM Codes Guide with Examples: Know Which Campaigns ...
UTM stands for Urchin tracking parameters. They're little pieces of data that we add to our URLs ...