UTM Builder & Online Code Generator (Plus Chrome Extension)

Use our UTM builder (or our chrome extension) to generate tracking codes that work with most analytics platforms out of the box. This includes Google ... Skiptocontent Support Pricing Features FacebookUTMBuilder:BoostCampaignsw/FacebookAdTrackingUTMs UTMCampaignTracking UTMTemplates UTMChromeExtension UTMConventionsBuilder Blog Login SignUpwithGoogle WebsiteURL* CampaignSource CampaignMedium CampaignName CampaignTerm CampaignContent YourGeneratedURL: Link UTMtrackingcodecopiedtoclipboard WhatAreUTMs? UTMshelpyougetgranularinsightsaboutyourcampaignsandtraffic.ConsistentuseofUTMsinlinktaggingwillhelpyoucollectvaluablefirst-partydataonyourcustomersandtheirjourney. UTMstandsforUrchinTrackingModule.ItisasolutionstartedbyUrchin,asoftwarecompanyacquiredbyGooglein2005whichhelpedsetthefoundationforGoogleAnalytics. You’velikelynoticedUTMswhencopyingandpastingwebsitelinks.They’rethelonglineofcodeyouseeattheendoftheURL.Theyusuallylooklikethis: http://taskrabbit.com/?utm_source=sendgrid&utm_medium=email&utm_campaign=summer-savings&utm_content=find-help/ TheUTMtagstartswiththequestionmark.Then,eachoftheUTMparametersinsidetheUTMtagisseparatedbyanampersand.WeexplainandgiveexamplesofUTMparametersbelow. UTMcodesdon’tchangehowpagesfunction.Theyinsteadsendcampaigninformationtoyouranalyticsplatform.UTMsalwayscapturethesourceofthetraffic,themarketingmedium(channel)theinteractionoccurredon,andthecampaignassociatedwiththelink.Inadvancedusecases,UTMsalsoconveyinformationaboutavarietyofthecampaign’snuances,suchasthekeywords,adcopy,orlinkplacement. WhyUsingUTMsConsistentlyisImportant WithoutUTMcampaigndata,it’seasytomisattributeROItothewrongchannelorcampaign.Thenyou’dendupwithdatathatmaylookOK,butisactuallymisleading.Flawedmarketingdataleadstoflawedmarketingdecisions. Socialmediatrafficandemailtrafficespeciallyaretheusualculpritsofmisattributedcampaigndata.Butevenforyourwholemarketingmix,itishardtokeepyourtrafficandROIattributiondatacohesiveifyoudon’tuseUTMsconsistentlyonthelinksyouplace,publish,oradvertise. Onthecontrary,whenyoudouseUTMs,youendupwithtreasuretrovesoftrustworthyfirst-partydata.Thatwillgiveyouagranularlookathowyourcampaignsdrivetraffic,uncoverthattraffic’sbehavior,andlearnhowitdrivestransactionsandrevenue. UTMsfuelaccuratereportingandnuancedinsights. ExamplesofUTMParametersNeededforanOnlineUTMBuilder TherearethreerequiredUTMparameters—campaignname,source,andmedium.Thentwooptional—termandcontent. CampaignName: Thesharednameofthecampaignthatthelinkwasapartof.Wesay“shared’becauseagoodcampaignnameisonethatcouldbethesameacrosschannels. Useproductnamesorproductdescriptions.ThisisalsotheparameterwerecommendforapplyingadvancedUTMnamingconventions. Example:utm_campaign=product-launch Source: Thewebsiteorplatformthatthevisitcamefrom. Usegoogle,facebook,emailplatformnamesuchassendgridorautopilotormailchimp.  Example:utm_source=activecampaign Medium: Thetypeofmarketingchannelyourvisitcamefrom Usesocial,display,email,cpc,orsimilar.SowordsthatrepurposethedefaultchannelcategoriesinGoogleAnalytics.Thiswillsaveyoutimeandeffort,becauseyourUTMdatawillthenworkwithanalyticsplatformsoutoftheboxevenmore. Example:utm_medium=social-cpc Term: ComesfromGoogleAdsandbydefault,itisusedforthekeywordthattriggeredtheadcontainingthelink. DousethisUTMparametertotrackvarietiesincopy.Butfeelfreetogetcreativewithit,too.BeyondaPPCkeyword,youcanuseittoindicateyourFacebookadheadline,oremail’ssubjectline. Example:utm_term=best-headline-since-sliced-bread Content Helpsyoudifferentiatebetweenadsorpostsonthesameplatform.ComesinhandyforA/Btestingimagesoradcopy. Usethisparametertoindicatelinkplacement—headlinevs.bodyvs.imagevs.footer.Ortoputinyouradversionwhentesting.OrtomakeyourownadvancedusesofUTMs. Example:utm_content=ad-version-2b HowtoFormatYourUTMText BestpracticeforUTMtaggingwhenusingmorethanonewordinaparameteristohyphenatethewords.Thatmakesiteasiertoreadthedatainanalyticstools.Thereasonisthatspacesareturnedintocodethat’shardtoread,namelythesymbols%20. Bestpracticeforlettercaseistousealllowercase.AnalyticstoolsseeemailandEmailastwodifferentthings.You’drarelywanttomakeadistinctionlikethatonpurpose.Butifyoudid,there’dbebetterways. CustomUTMParameters,UTMNamingConventions,UTMTemplates,WorkspaceRules,andMuch,MuchMore TheaboveUTMparameterswillbeenoughevenformanymarketers,includingsomeadvancedusers.Butifyouseekevenmoregranularityininsightsyoucanacton,we’reheretohelpyougetjustthat. CustomUTMparametersareoneofthefeaturesyoucanbenefitfromwhenusingthefullutm.ioapp.We’vebuiltittohelpyouscaleyourteam’sworkflow.Customparametershelpyoumaketailoredpiecesofinformationaboutlinksintoteamstandards.Examplesinclude: ref= affiliate= agency= influencer= Youcanlearnmoreabouttheminourhelparticle,butwe’llhintthatyou’llmakeuseofthemifyoufrequentlyuseoneparticularchannel.Orifyoufrequentlywanttoshareoneparticularcharacteristicofacampaign,suchastheagencythatpromotedit. AnothercaseforusingourdedicatedUTMtooliswhenyouwanttocreateclearlydefinedrulesforyourteam.That’llhelpthemtoonboardquicker,andalsotoavoidmistakeswhentheystartgettingtired. KeepingyourUTMsconsistentwithruleshelpsyoutrackvariablesastheycrossthroughvariousmediumsandcampaigns. BenefitsofourtoolmadeforUTMcollaborationgoon.Wehelpyouestablishtemplates,createadvancedUTMnamingconventions,setspecificuserpermissions,createpredefinedlistsofparameterstochoosefrom,andalotmore. UseUTMslikeaprowiththeadvancedUTMfeaturesofUTM.ioSignUpwithGoogle UTMs+UserAnalyticsTools(Mixpanel,Kissmetrics,andAmplitude) MostanalyticsplatformsworkwithUTMsrightoutofthebox.Themostpopularones—Mixpanel,Kissmetrics,andAmplitude—arenodifferent. Mixpaneluserswillbedelightedtolearnthattheplatform’sJavascriptlibraryautomaticallydetectsUTMtagsiftheyarepresentinURLs.It’sjustgoodtoknowthatUTMtagsaretrackedwithfirst-touchattributionbydefault,soyoumaywanttochangetoanymodelyouprefer. KissmetricsalsodoesagreatjobintegratingUTMs.TheytoouseaJavascriptlibrarythatwillautomaticallyscanandrecordUTMparametersforyoursitevisitors,whichsavesyoutonsoftimeontrackingsetup. Finally,wehaveAmplitude—theuseranalyticstoolwerecommendthemost,useonourownproperties,andatechnologypartnerofours.It’sgreatforproductanduserjourneyanalytics.ButwithUTMs,youcancombinewebandappactivitydata.You’llunlockROIattributionmetricsthatwillhelpyoucreditthecorrectchannelsandtouchpoints. AdvancedUTMResources There’salotyoucandowithUTMs.Onceyoubuildalinkortwowithourbuilderabove,checkoutthefollowingresourcestolearnhowtouseadvancedUTMsforimprovedreportingandROI.WealsohaveafreeUTMbuilderspreadsheettemplatethatyoucandownload. Faster,better,stronger,andawholelotmoreatUTM.io TheAmazingAlternativetoMessyUTMBuilderSpreadsheets HowtoTrackUTMParametersinYourCRM(Plus4ExampleReports) UTMCleanerTool:HowtoGetCleanURLsforAccurateAttribution UTM.io’sDedicatedUTMManagementPlatform–MakeYourUseofAdvancedUTMsConsistent&Scalable TheUTMlinkbuilderonthispageisgreatforcompaniesjustgettingstartedwithUTMs.Foreasyremembering,youcanalsouseitscloneonutmbuilder.com. ThededicatedUTMmanagementplatformmakesadvancedUTMusageabreezeforyourwholeteam.Nomatterhowadvancedyouare,you’llknowyou’reusingadedicatedUTMtoolthat’sbuiltbymarketinganalyticsprofessionalsformarketinganalyticsprofessionals. Takeutm.ioforaspin.SignupWithGoogle Recent