How to Use KOLs in China, Explained by Bomoda's CEO ...

TheHighsandLowsofWorkingwithaHotYoungKOL,ExplainedbyBrianBuchwaldYilingPan@SiennaPanSeptember20,2017BrianBuchwald.Photo:CourtesyofBomodaLuxurybrandsinChinashelloutbigbucksforkeyopinionleadermarketing.Brandsadoptkeyopinionleaders(orKOLs,asthey’recolloquiallyknown)todrawontheirma