Building a better working world - EY

Building a better working world is our purpose, and we've made it our tagline. This keeps it at the forefront of all our communications. 4. New beam. The beam ... Openmenu   Buildingabetterworkingworld Whenbusinessworksbetter Howdowebuildabetterworkingworld? Dearcolleague Westartwiththeworld Buildingabetterworkingworld:howwegothere Thethingsthataffectyou Vision2020infographic AtEY,buildingabetterworkingworldhasalwaysbeenourpurpose What'sinaname? Ournewtagline Ournewlogo Whenbusinessworksbetter Whatdoesitmeanforourstakeholders? Youareourreputation Fourchangesyou'llsee Buildingabetterworkingworld   Whenbusinessworksbetter, theworldworksbetter.     Howdowebuildabetterworkingworld? Westartwiththeworldthatmattersmosttoyou. Theworldofyourbusiness,yourcustomers,yourcareer,yourfamily,yourcommunity. Thethingsthataffectyouandthethingsyouaffect.more» Onestepatatime. Oneinsightatatime. Tosolveoneproblem. Andthenthenext,andthenext,andthenext. Untilsoon,theworldofbusinessisworkingbetter. Becausewhenbusinessworksbetter,theworldworksbetter.more» Howdowehelptocreatebetter? Byinspiringtrustinthecapitalmarketsandhelpingtokeepthemflowing. Byworkingwithgovernmentsandbusinesstofostersustainable,longtermgrowth. Enduringgrowth. Byencouragingthedevelopmentofthepeoplewhoare-andwillbe-thebuilders,thevisionaries,theachievers.more» Becausepeoplearethesolidfoundationforabetterworkingworld. We'remakingitourpurposetohelpbuildabetterworkingworld. Startingwithyours.     Dearcolleague, EYhasaproudhistorythatstretchesbackmorethan150years.Overthattime,wehaveforgedourreputationbasedonquality,trustandintegrity.AsweimplementVision2020,wearebuildingonourhistoryandourreputationtocreateourfuture-tobecomeaUS$50bdistinctiveprofessionalservicesorganization,withthebestbrandinourprofession,by2020.more» AswecreatedVision2020,itbecameclearthatasenseofpurposeranstronglythroughourorganization.Whenwelookedattheworkwedoforclients,andwhatmotivatesallofuseachday,wecouldseethateverythingwedocontributestobuildingabetterworkingworld.more» Sincewestartedtotalkaboutourpurposethereactionhasbeenoverwhelminglypositive.Ithasmotivatedandalignedus,andwearehavingprofoundconversationswithourclientsandpeoplearoundtheworld.more» So,fromJuly2013,Buildingabetterworkingworldwillserveasbothourpurposeandourtagline,becomingcentraltoourbrand.Atthesametime,wearetakingtheopportunitytosimplifyourbrandnameandredesignourlogo.From1JulywewillbecalledEY.more» ShorteningourbrandnamewillprovideconsistencyandeaseofuseforEYpracticesandclientsaroundtheworld.Wehavealsoredesignedourlogo,takingtheopportunitytoreflectourbrandnameclearlyinthedesign.more» Ournewbrandname,logoandtagline,demonstrateclearly,boldlyandself-confidentlywhoweare,andreflectthetraitsweneedtohavethebestbrandinourprofession. Yetasimportantastheyare,ourbrand,ourname,logoandtaglinearejustsymbols-theretosignifysomethingdeeper.Webuildourbrandeverydaythrougheverythingwesayand,moreimportantly,do.more» Ourbrandlivesinthemindsofourclients,past,presentandfuture,ourpeople,andourcommunities.Throughlivingourvalues,whichremainthebedrockofourculture,eachofushelpstobuildgreatertrust,makingtheworkingworldbetterforourclientsandforyourcolleagues.more» Ifwedoso,thenourVision2020ambitioniswithinreach. Best, MarkA.WeinbergerGlobalChairmanandCEO     Westartwiththeworld     thatmattersmosttoyou     Buildingabetterworkingworld:howwegothere Theturmoilofthefinancialcrisisandthe"newnormal"requiresbusinessestobefocusedonwheretheyaregoing,howandwhy.AsweworkedtocreateVision2020itbecameclearthatEY'spurpose,althoughuptonowunwritten,wasalwayspresent.more» Runningthroughourorganizationisastrongsenseofobligationtoserveanumberofdifferentstakeholderswhocountonustodeliverqualityandexcellenceineverythingwedo.Ourpurposeistobuildabetterworkingworld.more» Wewanttouseourglobalreachandscaletoconvenetheconversationaboutthechallengesfacingeconomiesandthecapitalmarkets.WewantEY'sservicestohelpbuildtrustandconfidenceinthecapitalmarketsforthebenefitofourpeople,ourclientsandourcommunities.more» EYhasacultureofglobalhighperformanceandarelentlessfocusonexceptionalclientservice.Ourclientstellustimeandagainthattheyvalueusmostforourabilitytobringteamstogetherthatareinsightful,connectedandresponsivetotheirneeds. Buildingabetterworkingworldiswhatwehavebeendoingformorethan150years.     Thethingsthataffectyou     andthethingsyouaffect     Ourpurpose Ourambition Ourstrategy Ourpositioning Ourqualityandvalues Ourpurpose Buildingabetterworkingworld EYiscommittedtodoingitspartinbuildingabetterworkingworld. Theinsightsandqualityserviceswedeliverhelpbuildtrustandconfidenceinthecapitalmarketsandineconomiestheworldover. Wedevelopoutstandingleaderswhoteamtodeliveronourpromisestoallofourstakeholders. Insodoing,weplayacriticalroleinbuildingabetterworkingworldforourpeople,forourclientsandforourcommunities. x Ourambition By2020wewillbeaUS$50billiondistinctiveprofessionalservicesorganization. Wewillhavethebestbrand. Wewillbethemostfavoredemployer. Wewillbe#1or#2inmarketshareinourchosenservices. Wewillhaveleadinggrowthandcompetitiveearningssufficienttoattractandretainworld-classtalent. Wewillhavepositiveandstrongrelationshipswithourstakeholders. x Ourstrategy Howwewillgetthere Relentlessfocusonwinninginthemarket Deliverexceptionalclientservice. Maximizeopportunitiesinmarketsandservices. Createthehighestperformingteams Attract,developandinspirethebestpeople. Committoacultureofworld-classteaming. Strengthenglobal,empowerlocal Pressourglobaladvantage. Empowerlocalteamsbyenablingtheirsuccess. x Ourpositioning Whatisourpointofcompetitivedifferentiation? Thehighestperformingteams,deliveringexceptionalclientservice,worldwide. x Ourqualityandvalues Runningthrougheverythingareoursharedvalues,whichinspireourpeopleworldwideandguidethemtodotherightthing,andourcommitmenttoquality,whichisembeddedinwhoweareandineverythingwedo. x     AtEY,buildingabetterworkingworldhasalwaysbeenourpurpose,eventhoughwe'veonlyrecentlycommittedittopaper.Weknowthatabetterworkingworldisaloftygoal,butwetakeapracticalapproach.Wehelpourclients,ourpeopleandourcommunitiesoneprojectatatime.Wesolvetheprobleminfrontofusandmoveontothenext.Overtime,thewholeworkingworldworksbetter.more» Inabetterworkingworldtrustincreases,socapitalmarketsarestrongandinvestorsmakeinformeddecisions.Businessesgrowsustainably,employmentrises,consumersspendandgovernmentsinvestintheircitizens.Morethanjustgrowth,abetterworkingworldharnessesanddevelopstalentinallitsformsandencouragescollaboration.more» Weunderstandourobligationtolookbeyondourself-interestandengagewiththeworld.Weuseourglobalreachandourrelationshipswithclients,governmentsandnot-for-profitorganizationstocreatepositivechange.Wedothisthroughwhatwesay,howweactandthroughtheconversationswehelpconvene.more» Everyday,everyEYpersonispartofbuildingabetterworkingworld-fortheirclients,theirfamilies,theircommunitiesandthemselves.Webelievethateverythingtheydo-everyaudit,everytaxreturn,everyadvisoryopportunity,everyinteractionwithaclientorcolleague-shouldmaketheworkingworldbetterthanitwasbefore.     What'sinaname? Aglobalbrandneedsadistinctive,confidentandgloballyconsistentbrandname.Thelegalnamesofourlocalmemberfirmswillremainthesame-butwewillusethebrandname,EY,worldwide.     Ournewtagline Wearemakingourpurpose,Buildingabetterworkingworld,ourtagline. Itexpresseswhatwehavealwaysworkedtoward.Itistheanswertothequestion"why"wedowhatwedo.     Ournewlogo Abrandisfarmorethanjustalogo,butthenewnameprovidestheopportunitytomakeourvisualidentityclear,consistent,confidentandcontemporary.     Whenbusinessworksbetter     theworldworksbetter     Whatdoesitmeanforourstakeholders? Wehopethatourpurposewillinspireallofourstakeholderstothinkandactdifferently.Wewanttostimulatemoreaspirationalconversationsaboutthefuture,leadingthemtobiggerandmoreambitiousconclusions.Wehopeitwillinspirethemtothinkaboutthelongterm,andtoengageustohelpthemfindtheirsolutions.Sofar,theresponsehasbeenevenbetterthanwecouldhavehoped.     Startingwithyou Youareourreputation. Inaservicebusiness,peoplearethebrand.Theresultsyoudeliverandtheexperienceyouprovidetoclients,everyday,buildsthevalueofourbrand.It'sineverythingyoudo,daytoday,challengetochallenge,anditalladdsup.more» Ourresearchandexternalstudiesprovethatwhenourpeoplearemostengagedandlivingourpurposeandpositioning,ourbrandisviewedmostfavorablybythemarket.Our167,000peopledoingthiseveryday,allaroundtheworld,meanswecanattractthebestclientsandhirethebestpeople.more» Italsomeanswecancontinuetorewardanddevelopourpeopletoo,retainingthebesttalent,andensuringthattheycontinuetobeEYadvocateslongaftertheyhavegone.more» Whenallthishappens,weseedramaticresults.Weareseentobeabetteremployer,andweandourclientshaveabetterworldtoworkin. Wearethisbrand. Nowit'suptoustocontinuetodeliverit.     Thejourneystartshere Fourchangesyou'llsee 1.Newname Untilrecently,wewerecalledErnst,Ernst&Young,andE&Y.NowourbrandnameisjustEY.Somuchsimplerforeveryone. 2.Newlogo Thelogoisbold,clear,self-confidentandcontemporary.Justlikeus. 3.Newtagline Buildingabetterworkingworldisourpurpose,andwe'vemadeitourtagline.Thiskeepsitattheforefrontofallourcommunications. 4.Newbeam Thebeamisnowsimpler,andwillbemoreconsistentandrecognizablewhereveritisseen.