This is Marketing: You Can't Be Seen Until You Learn To See

This is a discussion about marketing. Seth encourages marketers to stop and really think about what they're doing. This isn't a book with tips on how to grow ... Goodreadshelpsyoukeeptrackofbooksyouwanttoread. Startbymarking“ThisisMarketing:YouCan'tBeSeenUntilYouLearnToSee”asWanttoRead: WanttoRead saving… WanttoRead CurrentlyReading Read Othereditions Enlargecover WanttoRead saving… Errorratingbook.Refreshandtryagain. Ratethisbook Clearrating 1of5stars2of5stars3of5stars4of5stars5of5stars OpenPreview SeeaProblem? We’dloveyourhelp. Letusknowwhat’swrongwiththispreviewof ThisisMarketingbySethGodin. Problem: It’sthewrongbook It’sthewrongedition Other Details(ifother):   Cancel Thanksfortellingusabouttheproblem. ReturntoBookPage Notthebookyou’relookingfor? Preview—ThisisMarketing bySethGodin ThisisMarketing:YouCan'tBeSeenUntilYouLearnToSee by SethGodin 3.97  ·  Ratingdetails ·  11,752 ratings  ·  1,085 reviews THEFINANCIALTIMESBOOKOFTHEMONTH Overthepastquartercentury,SethGodinhastaughtandinspiredmillionsofentrepreneurs,marketers,leaders,andfansfromallwalksoflife,viahisblog,onlinecourses,lectures,andbestsellingbooks.Heistheinventorofcountlessideasandphrasesthathavemadetheirwayintomainstreambusinesslanguage,fromPermissio THEFINANCIALTIMESBOOKOFTHEMONTH Overthepastquartercentury,SethGodinhastaughtandinspiredmillionsofentrepreneurs,marketers,leaders,andfansfromallwalksoflife,viahisblog,onlinecourses,lectures,andbestsellingbooks.Heistheinventorofcountlessideasandphrasesthathavemadetheirwayintomainstreambusinesslanguage,fromPermissionMarketingtoPurpleCowtoTribestoTheDip.Now,forthefirsttime,Godinoffersthecoreofhismarketingwisdominoneaccessible,timelesspackage.Attheheartofhisapproachisabigidea:Greatmarketersdon'tuseconsumerstosolvetheircompany'sproblem;theyusemarketingtosolveotherpeople'sproblems.Theydon'tjustmakenoise;theymaketheworldbetter.Trulypowerfulmarketingisgroundedinempathy,generosity,andemotionallabour.Thisbookteachesyouhowtoidentifyyoursmallestviableaudience;drawontherightsignalsandsignstopositionyouroffering;buildtrustandpermissionwithyourtargetmarket;speaktothenarrativesyouraudiencetellsthemselvesaboutstatus,affiliation,anddominance;spotopportunitiestocreateandreleasetension;andgivepeoplethetoolstoachievetheirgoals.It'stimeformarketerstostoplying,spamming,andfeelingguiltyabouttheirwork.It'stimetostopconfusingsocialmediametricswithtrueconnections.It'stimetostopwastingmoneyonstolenattentionthatwon'tpayoffinthelongrun.ThisisMarketingoffersabetterapproachthatwillstillapplyfordecadestocome,nomatterhowthetacticsofmarketingcontinuetoevolve. ...more GetACopy KindleStore $13.99 AmazonStores ▾AudibleBarnes&NobleAbeBooksWalmarteBooksGooglePlayBookDepositoryAlibrisIndigoBetterWorldBooksIndieBoundThriftbooks KindleEdition,271pages Published November13th2018 byPenguin MoreDetails... ASIN B07D1FK2Y6 OtherEditions(54) AllEditions ...LessDetail EditDetails FriendReviews Toseewhatyourfriendsthoughtofthisbook, pleasesignup. ReaderQ&A Toaskotherreadersquestionsabout ThisisMarketing, pleasesignup. PopularAnsweredQuestions Isthisaimedatmarketeers?Orwouldthissuitdevelopers,designers,eagertobuildatechproductoftheirown? 2likes · like 3yearsago Seeall2answers Michelle Yes,Ibelieveitislargelyaimedatmarketersandencouragesthemtoworkindifferentways.It'snotlimitedtomarketersthough.Ifoundhelpfuli…moreYes,Ibelieveitislargelyaimedatmarketersandencouragesthemtoworkindifferentways.It'snotlimitedtomarketersthough.Ifoundhelpfulinformationforfounders,peoplewhowritebusinessandfunctionalrequirements,productandexperiencedesigners,productmanagersanddevelopers,salespeople,customersuccessmanagers,supporttechs,communitymanagers,etc.I'mnotinmarketing.ItookpagesofnotesandwillbeabletoapplywhatI'velearnedinmywork.Noteveryonelikestoread,hasthetimetoread,orappreciatesbeingtoldtheyhavetoreadsomethingforwork.Imightconsiderfindingsomeonewhowillreadthetextandthendistillitslessons,bestpractices,andphilosophyforotherfunctionalareas.(less) flag Seeall3questionsaboutThisisMarketing… ListswithThisBook DaveRamseyReadingGuide 99books — 1voter BestSales&MarketingBooks 165books — 368voters Morelistswiththisbook... CommunityReviews Showing1-30 Averagerating 3.97  ·  Ratingdetails  ·  11,752 ratings  ·  1,085 reviews AllLanguagesBahasaIndonesia‎(8) English‎(956) Español‎(37) Français‎(2) Italiano‎(7) Lietuviųkalba‎(1) Magyar‎(2) Nederlands‎(3) Polski‎(6) Português‎(14) Pусскийязык‎(2) Română‎(6) Slovenčina‎(2) Suomi‎(2) Svenska‎(2) TiếngViệt‎(1) Türkçe‎(2) българскиезик‎(1) українська‎(1) עברית‎(1) العربية‎(10) فارسی‎(2) Morefilters  |  Sortorder StartyourreviewofThisisMarketing:YouCan'tBeSeenUntilYouLearnToSeeWriteareview Jan17,2019 Peter ratedit didnotlikeit Shelves: business I'msurethereweresomeimportanttidbitsofmarketingadviceinthisbook,butit'ssofullofgeneralitiesandaphorismsthatyoucan'tfindthem.Godinwritesinpithy,one-sentenceparagraphsthatrarelyhaveanytransitiontothenextparagraph.He'salmosttoocuteforhisowngood.It'sclearthatheknowsmarketing,buthe'stoocoytogethispointacrosstothegeneralmasses.Givemetangibletips,notproverbs. I'msurethereweresomeimportanttidbitsofmarketingadviceinthisbook,butit'ssofullofgeneralitiesandaphorismsthatyoucan'tfindthem.Godinwritesinpithy,one-sentenceparagraphsthatrarelyhaveanytransitiontothenextparagraph.He'salmosttoocuteforhisowngood.It'sclearthatheknowsmarketing,buthe'stoocoytogethispointacrosstothegeneralmasses.Givemetangibletips,notproverbs. ...more flag 143likes · Like  · seereview Viewall15comments Nov22,2018 BookOfCinz ratedit reallylikedit  ·  reviewofanotheredition Shelves: self-improvement, books-i-want-to-own-phyiscally, business, 2018-reads, marketing-reads, cant-shut-up-about-this AssomeonewhoworksinMarketingandCommunications,Ithoroughlyenjoyedreading,learningandgettingsomereinforcementsonthingsIalreadyknew.IhavebeenapracticingMarketerforthelast8yearsandreadingthisbookreallyhelpedtosimplifyandexpandonissuesIencounteronadailybasis.Thisisabookaboutroots.Aboutanchoringyourworkdeeplyinthedreams,desires,andcommunitiesofthoseyouseektoserve.It’saboutchangingpeopleforthebetter,creatingworkyoucanb AssomeonewhoworksinMarketingandCommunications,Ithoroughlyenjoyedreading,learningandgettingsomereinforcementsonthingsIalreadyknew.IhavebeenapracticingMarketerforthelast8yearsandreadingthisbookreallyhelpedtosimplifyandexpandonissuesIencounteronadailybasis.Thisisabookaboutroots.Aboutanchoringyourworkdeeplyinthedreams,desires,andcommunitiesofthoseyouseektoserve.It’saboutchangingpeopleforthebetter,creatingworkyoucanbeproudof.Andit’saboutbeingadriverofthemarket,notsimplybeingmarket-driven.HavinglaunchedBookOfCinzthisyear,readingthisfromaCreativeperspectivereallyopenedmyeyes.ItissohardtostayfocusinthisMarketingworldwherenumbers,likesandmassisthegoal.However,thisbookreinforcesthepointthatmassisn'teverythingandinfluencealwayswins.Ifyouareinthefiledofmarketing,Ihighlyrecommendreadingthis.Therelentlesspursuitofmasswillmakeyouboring,becausemassmeansaverage,itmeansthecenterofthecurve,itrequiresyoutooffendnooneandsatisfyeveryone.Itwillleadtocompromisesandgeneralizations.Begininsteadwiththesmallestviablemarket.What’stheminimumnumberofpeopleyouwouldneedtoinfluencetomakeitworththeeffort? ...more flag 48likes · Like  · seereview Viewall3comments May24,2019 Emily ratedit didnotlikeit Shelves: dnf BookabandonedonPage115of260Thisismarketing?Morelikethisisdisappointment.ThiswasabookIwasveryexcitedtobeginasI’veheardSethGodinisaguruofsortsformarketers.Whatensued,however,wasthemostdisjointedandfrustratingstreamofconsciousnesswasteoftime.TheUlyssesofmarketingperhaps?Thisbookhadabsolutelynoflowornarrative,despitetheimportanceofanarrativebeingreinforcedbytheauthoronmultipleoccasions.Randomsubsectionsfollowedwithnoo BookabandonedonPage115of260Thisismarketing?Morelikethisisdisappointment.ThiswasabookIwasveryexcitedtobeginasI’veheardSethGodinisaguruofsortsformarketers.Whatensued,however,wasthemostdisjointedandfrustratingstreamofconsciousnesswasteoftime.TheUlyssesofmarketingperhaps?Thisbookhadabsolutelynoflowornarrative,despitetheimportanceofanarrativebeingreinforcedbytheauthoronmultipleoccasions.Randomsubsectionsfollowedwithnoorderorcoherentmanner:‘what’sacarfor?’Followedby‘toomanychoices’followedbypositioningasaservice”.ReadingthisbookislikeselectedarandomplaylistofYouTubevideosonmarketingandplayingthemwithnovettingforqualityortopic,playedonanendlessloop.Evenmoreappropriate,itfeltlikeIwasreadingapoorscriptfora90sinfomercial-it’salmostawonderthisbookdidn’tendeverychapterwith“andthiscanallbeyoursforonly4easypaymentsof$19.95”.Idon’tknowwhatIwasmeanttotakeawayfromthisbooknorwhatGodinwastryingtotellme.Exampleswereshallowwithverylittlemarketingtheoryappliedtothem,nordiditprovideasubstantialexplorationofhowthementionedtheoryrelatedtothecasestudy.AlmostanentirepageisdevotedtoGodinlistingoffattributeexamplesforaxesonaspectrum.DoIreallyneedalistofseeminglyrandomwords?I’mnotasthickasthisauthorclearlythinkshisreadersmightbe..Ifyou’relookingforabookonmarketing,thisisNOTthebooktoinvestin. ...more flag 26likes · Like  · seereview View1comment Apr19,2019 Melania🍒 ratedit likedit Shelves: non-fiction 3,65/5I’mawareoftheimportanceofmarketingandhowmuchitimpactsoureverydaylivesbutIcouldneverbringmyselftocareaboutittoomuch.That’smostlybecauseoftheideaof‘classic’marketersthatIassociateimmediatelywiththisprofession.Theyareknownforbeingaggressiveandpushingmediocreworkatbestmostofthetimes.That’swhywhatimpressedmewhenreadingthisbookandkeptmyinterestenoughtoactuallyfinishitwerethecorevaluestheauthorispromoting:sinceri 3,65/5I’mawareoftheimportanceofmarketingandhowmuchitimpactsoureverydaylivesbutIcouldneverbringmyselftocareaboutittoomuch.That’smostlybecauseoftheideaof‘classic’marketersthatIassociateimmediatelywiththisprofession.Theyareknownforbeingaggressiveandpushingmediocreworkatbestmostofthetimes.That’swhywhatimpressedmewhenreadingthisbookandkeptmyinterestenoughtoactuallyfinishitwerethecorevaluestheauthorispromoting:sincerity,transparency,respect,dignity.Itseemstomethatthisapproachisagamechanger.Themomentthatthemarketerwilltakea‘humane’approach,willactuallyunderstandthepsychologyofitstargetaudienceandalsowillbeawarethatnoteverybodyistheirtarget,Godinpromisesthatonlygoodthingswillhappen.AndItendtoagree ...more flag 25likes · Like  · seereview Apr30,2021 NadaElshabrawy ratedit itwasamazing  ·  reviewofanotheredition Shelves: business-and-tech, english, audio Morepsychological,personalandstrategiccontentthantechnicalmarketingtips.Ilovedit! flag 19likes · Like  · seereview May02,2019 Davor ratedit didnotlikeit Wow,IamsorrytosaybutthisishonestlyAHORRIBLEbook.Thereisjustnootherwaytodescribeit.Igaveupatthelast20pages,Ijustcouldn'tfinishitanymore.Honestly,Icouldn'tSTANDANYMOREhisgibberish.Readingthisbook,Youfeellikeitwaswrittenbyapolitician,becauseitbringsabsolutelyZEROVALUEandisjustwrittenasamysteryandphilosophicalnovel,Idon'tknowwhatSethwasthinkingwhilereadingthis.ItrulyfeelregretbecauseIwastedmytimereadingthisbook Wow,IamsorrytosaybutthisishonestlyAHORRIBLEbook.Thereisjustnootherwaytodescribeit.Igaveupatthelast20pages,Ijustcouldn'tfinishitanymore.Honestly,Icouldn'tSTANDANYMOREhisgibberish.Readingthisbook,Youfeellikeitwaswrittenbyapolitician,becauseitbringsabsolutelyZEROVALUEandisjustwrittenasamysteryandphilosophicalnovel,Idon'tknowwhatSethwasthinkingwhilereadingthis.ItrulyfeelregretbecauseIwastedmytimereadingthisbook,IknowalotofpeoplelikeSeth,heusuallyhassomeinterestingtakes,butfortheloveofGodGIVESOMECONCRETEADVICE!Hejustkeepswritingin3rdpersonandnevergiveaconcretepointorstrategyhowtoachievesomething.Stopgivingmeabedtimestoryandteachmesomething.IassumeYoucanseethroughthisreviewthatIamquiteflusteredandsaltybythisbook,andIcanadmitthatyouarecompletelyright.Don'tspendaminuteofyourtimereadingthisgarbage,ifyouwanttoreadsomeofSethGodin'sbook,thencheckouttheLinchpin. ...more flag 14likes · Like  · seereview Dec19,2018 Kirill ratedit reallylikedit ThisbooksummarizesthecurrentstateofmarketingaccordingtoSethGodin.Itreferencesideasthatstoodthroughtime,likeCrossingtheChasmbyGeoffreyMoore,aswellasalotofthingsSethwrotebefore.Tribes,PurpleCows.Asmallsummarybelow(SPOILERS).LessonOne:FindyoursmallestviableaudienceWeliveinaworldoverwhelmedwithinformation.Grabbingattentionishardanditcostsmoney.Seekforthesmallestmarketyoucanlivewith.Bespecific.Tryingtocatchthewholemarket ThisbooksummarizesthecurrentstateofmarketingaccordingtoSethGodin.Itreferencesideasthatstoodthroughtime,likeCrossingtheChasmbyGeoffreyMoore,aswellasalotofthingsSethwrotebefore.Tribes,PurpleCows.Asmallsummarybelow(SPOILERS).LessonOne:FindyoursmallestviableaudienceWeliveinaworldoverwhelmedwithinformation.Grabbingattentionishardanditcostsmoney.Seekforthesmallestmarketyoucanlivewith.Bespecific.Tryingtocatchthewholemarketwillmakeyourbrandandbusinessbleakandappealingtono-one.Itisokifyourproductdon'tfitsomeone."It'snotforyou",yousayandgoawayaslongasthereisanaudiencethatlikesitthewayitis.LessonTwo:ThebestmarketingspeakstothenarrativesyouraudiencetellsthemselvesaboutstatusandaffiliationSpeakstoriestoyouraudience.Peopleinteractingwithyourbusinessmustexperienceastorythattransformstheminsomeway.Ittoucheseithertheirstatusortheiraffiliationtotheirtribe.Itbringsemotionsandwillingtosharethestorywithothers.LessonThree:PatternmatchforearlygrowthYoursmallestviableaudiencehashabits.Theyhavepatternstheyareusedto.Youmaywanttotrytointerruptthosepatternswithbetterserviceorproduct.Instead,looktomatchthose.LessonFour:BrandmarketingvsDirectmarketingWhenyouputabillboardonastreetyoudobrandmarketing.RunningaGoogleAdscampaignisdirectmarketing.Brandmarketingchangesculture.Itcan'tbemeasured.Itisexpensive,strategicandlongrunning.Itmakesyourbrandapartofaculture.Directmarketinginteractswithpeople.Itcanandmustbemeasured.Itconvertsmoneytoattention.Someoftheattentiongoestoaction,which,inturn,canconverttonewclient.Directmarketingisthewayforearlygrowth,butitishardtomakeitcostefficient.Ifyoudonottargetyouraudience,donottellastoryofstatusandaffiliationanddonotmatchpatternsyourfunnelwillbetoocostlytomakesense.LessonFive:PriceispersonalPriceistheonlywaytocompetewithoutgoodmarketingstrategy.Andthisistheworstwaytocompete.Peoplewilltopaydifferentpricesdependingonwhattheyseek.Itisnottheproducttheybuy,itistheexperiencethatitgivesthem.Sethreferstotheclassicdodemonstratethis:youdonotbuyadrill,youbuymemoriesthatemergefromphotosonthewall.Pricedependsonstatusandaffiliation.Yourclientmaywilltomaymoretoreinforcehisvisionofhimself,ortofellclosertothecommunitywithsharedinterests. ...more flag 12likes · Like  · seereview Jan05,2019 LauraNoggle ratedit reallylikedit Shelves: 2019, nonfiction, business Nicerecapandrefresheronwhereyouneedtobementallyinyourmarketingapproach. It'shardtowriteaboutmarketingconsistently(asGodindoes),especiallyasitisalwayschangingandslipperyenoughtodefineingeneraltermsasis.Initially,IfeltthatthisbookwassosimilartoallofGodin'sotherbooks.Bytheendhowever,hehadme,andIcanhonestlysayIenjoyedthisbook.Itremindedmeofaminiskirt—longenoughtocoverthesubject,andshortenoughtokeepitinteresti Nicerecapandrefresheronwhereyouneedtobementallyinyourmarketingapproach. It'shardtowriteaboutmarketingconsistently(asGodindoes),especiallyasitisalwayschangingandslipperyenoughtodefineingeneraltermsasis.Initially,IfeltthatthisbookwassosimilartoallofGodin'sotherbooks.Bytheendhowever,hehadme,andIcanhonestlysayIenjoyedthisbook.Itremindedmeofaminiskirt—longenoughtocoverthesubject,andshortenoughtokeepitinteresting.UsingexamplesfromAppletoElonMusk,Godindiscusesmarketingasanelusivefish,which,whencaughtcorrectly,makesallthedifferenceinabrand'ssuccess.Ifoundthisbookencouraging,andrecommendittoanyonerunningabrand."Andifyou'rehavingtroublemakingyourcontribution,realizeyourchallengeisastoryyouaremarketingtoyourself.Itisthemarketingwedoforourselves,toourselves,byourselves,thestorywetellourselves,thatcanchangeeverything.It'swhat'sgoingtoenableyoutocreatevalue,tobemissedifyouweregone." ...more flag 12likes · Like  · seereview Jan05,2019 Vera ratedit likedit ThisisthefirstbookbySeththatI'vereadandalthoughtherearesomegenuinelyoriginalandsolidideasinthere,Ioftenstruggledwithfluff.Theonethingthatstoodoutasanegativeformewasthathedidn'tseemtocarryoutthecasestudiesproperly-hedoesn'ttalkaboutthewhyorthehow,sothecasestudiesfailtodowhattheyshould.Ididgetsometakeawaysfromitbutdidn'tfeelithadmuchtoofferallinall. ThisisthefirstbookbySeththatI'vereadandalthoughtherearesomegenuinelyoriginalandsolidideasinthere,Ioftenstruggledwithfluff.Theonethingthatstoodoutasanegativeformewasthathedidn'tseemtocarryoutthecasestudiesproperly-hedoesn'ttalkaboutthewhyorthehow,sothecasestudiesfailtodowhattheyshould.Ididgetsometakeawaysfromitbutdidn'tfeelithadmuchtoofferallinall. ...more flag 11likes · Like  · seereview Nov18,2018 VanessaPrincessa ratedit itwasamazing Shelves: book-that-stands-out-alone, blinked-and-gone-blinkist, best-book-ever, unforgettable IreadthisbookthankstoBlinkist.Thekeymessageintheseblinks:Withtheriseoftheinternetandthefallofthemonolithicmassmedia,marketerscannolongerrelyonadvertisingalone.Instead,theyshouldtakeanapproachtomarketingthatidentifiespeople’sunderlyingneedsanddesires,developsaproductthatcanfulfillthemandusesvalue-positioningandstorytellingtocultivateacoregroupoffanswhoarereceptivetotryingnewthingsandcanprovidetheproductwithitsmallest IreadthisbookthankstoBlinkist.Thekeymessageintheseblinks:Withtheriseoftheinternetandthefallofthemonolithicmassmedia,marketerscannolongerrelyonadvertisingalone.Instead,theyshouldtakeanapproachtomarketingthatidentifiespeople’sunderlyingneedsanddesires,developsaproductthatcanfulfillthemandusesvalue-positioningandstorytellingtocultivateacoregroupoffanswhoarereceptivetotryingnewthingsandcanprovidetheproductwithitsmallestviablemarket.Tospurthesefansintoactionandencouragethemtospreadthemessageabouttheproduct,marketersshouldcreateandrelievetensionbychallengingtheirstatusesandleveragingnetworkeffectstocreateabridgebetweenthefansandthegeneralpublic.Actionableadvice:UseanXYgraphtovisualizeyourproduct’svalue-position.Taketheproductyou’retryingtomarketandpicktwoopposingpairsofvalues.Then,drawanXYgraphandwriteonepairofvaluesontheoppositeendsoftheXaxisandtheotherpairontheoppositeendsoftheYaxis.Forexample,ontheXaxis,youmightwrite“affordability”ononeendand“exclusivity”ontheother.Then,ontheoppositeendsoftheYaxis,youmightwrite“sustainability”and“extravagance.”Nowyoucanseethevariousterritoriesyoucanstakeoutbetweentheextremesofthesefourvaluesthatyourcustomersmightespouse.Trypickingdifferentlocationsonthegraphandaskingyourself,“HowcouldIpositiontheproducthere?Whatwouldmaketheproductspeaktothiscombinationofvalues?”Thiswillhelpyoufindauniquepositioningforyourproduct.Whattoreadnext:PurpleCow,bySethGodinAsyou’vejustlearned,thetaskofmarketingbeginsbeforeaproductorserviceisevenconceived,letalonebuiltordeveloped.Ratherthancomingafterthefact,itneedstoguidethedesign,manufacturingandimplementationprocessfromtheverybeginning.Ifyou’reintriguedbythisideaandwanttodelveintoitdeeper,checkoutourblinkstoanotherbookbyGodin,PurpleCow,wherehearguesthatthepathtosuccessfulmarketingbeginswiththecreationofremarkableproductsandservices,whichhecalls“purplecows.”Thesecanthenbemarketedtoatargetaudiencethroughinnovativestrategies,whichyou’llalsolearnabout.SosaddleuponyourelectronichorseandgetreadytolassoyourownPurpleCow! ...more flag 9likes · Like  · seereview View2comments Dec31,2018 Matthew ratedit likedit Istruggledwiththisone.Ontheonehand,therewereanumberofhelpfulconcepts.Ontheotherhand,thoseconceptsfeltsowidelyvariedthatitwasdifficulttofindathreadorthemethatwovetheentirebooktogether.Isupposethat'stheriskyourunwhenyoudiveintoanentiresubject.Manyofthechapterswhettedmyappetiteformore,butdidn'tdeliver. Istruggledwiththisone.Ontheonehand,therewereanumberofhelpfulconcepts.Ontheotherhand,thoseconceptsfeltsowidelyvariedthatitwasdifficulttofindathreadorthemethatwovetheentirebooktogether.Isupposethat'stheriskyourunwhenyoudiveintoanentiresubject.Manyofthechapterswhettedmyappetiteformore,butdidn'tdeliver. ...more flag 9likes · Like  · seereview View1comment Oct05,2019 SputnikSputnik ratedit itwasamazing Don’tbelieveanythinglessthanthefivestarreviews,hisbookisincredible.I’vebeeninadvertisingandmarketingforthreedecadesnow,I’mcynical,I’vereadcertainlytensandpossiblymorethanahundredorsobooksonmarketing,andhisiseasilyoneofthebestonesI’veeverready-particularlyforthetimeswe’reinnow.Ireadalowreviewofthisbook(withseveralsimilarcomments)sayingitdidn’tofferanyspecificadvice.Areyoufreakin’kiddingme?!???Whatdidtheywant,S Don’tbelieveanythinglessthanthefivestarreviews,hisbookisincredible.I’vebeeninadvertisingandmarketingforthreedecadesnow,I’mcynical,I’vereadcertainlytensandpossiblymorethanahundredorsobooksonmarketing,andhisiseasilyoneofthebestonesI’veeverready-particularlyforthetimeswe’reinnow.Ireadalowreviewofthisbook(withseveralsimilarcomments)sayingitdidn’tofferanyspecificadvice.Areyoufreakin’kiddingme?!???Whatdidtheywant,Sethtowriteanactualcampaignforthem?!?Yes,it’swritteninhisusualriffystyle,butloveorhateit(Iadmit,Iloveitandhavemostofhisbooks)thisbookischockfullofincrediblyvaluablepointersandinsights.ImarkmybookswithpostittagsonthebitsIwanttorevisitandIhaveabout32markersinthis250-ishpagebook.AndtherewereplentymoreimportantbitsIprobablydidn’tmark.(SomebooksIreadarelucktogethalfadozenmarkers!)Ifyou’restillnotconvincedthisbookisforyou,allIcansayisIgenuinelybelievethisisavery‘now’bookforatimewhenmarketingischangingasmuchasiteverhas.Andifyou’rethinkingI’mbeingwaytoopositive,ifthereisaweakpointtothisbook,maybeit’sthatsometimes,maybeevenoften,asmarketerswedon’tgetasayinwhatwe’reselling.Sotheideaweshouldmakebetterstuff,isoflittleconsolationoruse,whenyou’restuckmarketingwhatyou’reaskedto-whichI’vehadtodomanytimes.Buttheideasbehinditstillapplytousall.Wortheverycentandeverysecondyouspendreadingit. ...more flag 8likes · Like  · seereview Dec12,2019 VanessaAngelina ratedit didnotlikeit Shelves: dnf Thisbookfeltlikeachoretoread.IkepttellingmyselfIshouldfinishitbecause“Ialreadystartedit”butIrealisedthatlifeistooshorttoreadshittybooks.Ididn’tlearnanythingfromthisbookbecausetheauthorwritesinconvolutedmetaphorsandgivesnoguidanceonhowtoapplytheconceptshe’stryingtoexplain.Hedoesn’tlandhisideasandthebookitselfreadslikeacollectionofshortnotesthathe’sputtogetheronanapkinwhileseatingatarestaurant.Thebookhasno Thisbookfeltlikeachoretoread.IkepttellingmyselfIshouldfinishitbecause“Ialreadystartedit”butIrealisedthatlifeistooshorttoreadshittybooks.Ididn’tlearnanythingfromthisbookbecausetheauthorwritesinconvolutedmetaphorsandgivesnoguidanceonhowtoapplytheconceptshe’stryingtoexplain.Hedoesn’tlandhisideasandthebookitselfreadslikeacollectionofshortnotesthathe’sputtogetheronanapkinwhileseatingatarestaurant.Thebookhasnonarrative,theparagraphsdonottransitionandhavelittle(ifatall)connectiontoeachother.Thereweresmalltid-bitsofinfothatmademethink“Maybethisiswherethebookgetsbetter”(particularlysomeofthecasestudiesheusestoillustratethepointhe’stryingtomake)butthatnotionwasephemeral.Perhapssomeoneelsemightenjoythisbookitbutit’sdefinitelynotforme. ...more flag 8likes · Like  · seereview Dec05,2021 JanisseRay ratedit itwasamazing Ifyou'reinaplacewhereyouneedtothinkaboutmarketing,thisisagreatbooktoread.Asforme,I'dmuchratherbeinaplacewhereI*don't*havetomarketanything.Ibelievethebestlifeistheonelivedfarfromthe"attentioneconomy"ofsocialmedia&thecomputer.SometimesIamforcedtothinkaboutallthis,whichiswhyIreadthisbook,andithelpedmetremendously. Ifyou'reinaplacewhereyouneedtothinkaboutmarketing,thisisagreatbooktoread.Asforme,I'dmuchratherbeinaplacewhereI*don't*havetomarketanything.Ibelievethebestlifeistheonelivedfarfromthe"attentioneconomy"ofsocialmedia&thecomputer.SometimesIamforcedtothinkaboutallthis,whichiswhyIreadthisbook,andithelpedmetremendously. ...more flag 8likes · Like  · seereview Jun29,2019 EmilyFortuna ratedit didnotlikeit Reasonableideas,butinfeellikethebookcouldhavebeenediteddownsubstantially.Itgetsquiterepetitive,explainingthesameideasinslightlydifferentwaysfromchaptertochapter.Ithinkthebestwaytoreadthiswouldbetotreatitmorelikeabookofkoansorpoems—readonesectionadayorasoccasionalbathroomreading. flag 7likes · Like  · seereview Jun24,2021 Natalie ratedit likedit Shelves: nonfiction Youshouldreadthisbookifyoulike:Pithywisdom,readingbooksaboutwork,commencementspeeches,aphorisms,single-sentenceparagraphs***Thisbookisfullofgeneralizationsandsporadicanecdotes,andisn’tspecifictoanyindustry.Soalthoughthatcouldgiveitwiderappeal,italsomeansthatthisinformationissurface-levelhelpfulatbest.Thatsaid,itdoesincludesomegoodadvice:• Stopinsistingonyournarrativewhileignoringyourtargetaudience’sPOV.Alwaysask“Who’sitf Youshouldreadthisbookifyoulike:Pithywisdom,readingbooksaboutwork,commencementspeeches,aphorisms,single-sentenceparagraphs***Thisbookisfullofgeneralizationsandsporadicanecdotes,andisn’tspecifictoanyindustry.Soalthoughthatcouldgiveitwiderappeal,italsomeansthatthisinformationissurface-levelhelpfulatbest.Thatsaid,itdoesincludesomegoodadvice:• Stopinsistingonyournarrativewhileignoringyourtargetaudience’sPOV.Alwaysask“Who’sitfor?”andnarrowyourscope.Findyoursmallestviableaudience.• Beokaywithtellingeveryoneoutsideofyourtargetaudiencethatyourproduct/serviceisnotforthem.Thisdemonstratesyourabilitytorespectthemenoughtonotwastetheirtime/pandertothem.• Psychographics(whatyourtargetthinks/feels/desires)arewaymoreimportantthandemographics(who/what/wheretheyarecategorically).Spoileralert:Thisisthepremiseofthewholebook,basically.Yourultimategoalistosellfeelingsandconnections,notstuff.• Wetalkaboutbeinggoodatwhatwedo,asifbusinessesbeinggoodattheircraftistheexceptionandnottherule.It’snottrue,sostopdoingthat.• Thinkofyourcompetitorsnotasyourcompetition,butasyourcustomer’salternatives.Identifywhereyoumighthaveanedgeinthethingstheycareabout(e.g.,price,sustainability,status,etc).Idunno.Thisbookwasfine.There’salotofweirdlogicthatfeelslikebuiltinego-protection,tohelpyoujustifyyoureffortsattheendoftheday,whetherpeoplelikeitornot.Forexample,ifyougivethisbookabadreview,theauthorwouldprobablysay,okay,youweren’tmydesiredaudienceanyway.(There’saHarryPotterexampleinthebookthatsupportsthishypothesis.) ...more flag 6likes · Like  · seereview Feb05,2019 holly ratedit didnotlikeit Should'vebeentitled"Thisisterrible."Thisbookisacollectionofvague,half-formedgeneralizationsyou'veheardbetterexplainedelsewhere.It'slikehethrewtogetherabunchofblogpostDRAFTSandcalleditabook,bankingonhisnamerecognitionandpopularity.Theglowingreviewsareallfromstarry-eyedmarketerswhothoughtthey'dgettomeet/interactwithSethbyreviewingitwell!Theygotthebookforfreeorinexchangeforpositivereviews.Ifanything,getthisbookfromyour Should'vebeentitled"Thisisterrible."Thisbookisacollectionofvague,half-formedgeneralizationsyou'veheardbetterexplainedelsewhere.It'slikehethrewtogetherabunchofblogpostDRAFTSandcalleditabook,bankingonhisnamerecognitionandpopularity.Theglowingreviewsareallfromstarry-eyedmarketerswhothoughtthey'dgettomeet/interactwithSethbyreviewingitwell!Theygotthebookforfreeorinexchangeforpositivereviews.Ifanything,getthisbookfromyourlibrary.ITISZEROPERCENTWORTHYOURMONEY!Ifthiswaswrittenbyafirst-timeauthor,ITNEVERWOULDHAVEBEENPUBLISHED. ...more flag 6likes · Like  · seereview Jul16,2019 ErikRostad ratedit likedit Shelves: 2019-books Iwasexpectingmore.ThereweresomegoodtidbitsofinfoandsomemodelsIplantousetorethinkmarketingplans.Otherwise,itwasaquicksuccessionofideasaboutmarketingthatdidn'tpackthepunchIwaslookingfor. Iwasexpectingmore.ThereweresomegoodtidbitsofinfoandsomemodelsIplantousetorethinkmarketingplans.Otherwise,itwasaquicksuccessionofideasaboutmarketingthatdidn'tpackthepunchIwaslookingfor. ...more flag 6likes · Like  · seereview Feb06,2022 AmmarNaaimi ratedit itwasamazing 4.5*"Ifyoudon'tmarketthechangeyou'regoingtocontribute[totheworld],you'restealing.Alright,holdup,itclicked.ThisbookhasmadeafundamentalchangeinhowIlookatmarketing.ThisisMarketingbySethGodinissnappy,interesting,andreadsaswell-intentioned.Itdiscussestheprinciplesmarketingstartingfromthe'whywemarket'allthewaytothe'howweoptimizedirectmarketingonFacebook'.Despitethis,thebooknevertrulygetsboggeddowninthestep-by-stepdetailso 4.5*"Ifyoudon'tmarketthechangeyou'regoingtocontribute[totheworld],you'restealing.Alright,holdup,itclicked.ThisbookhasmadeafundamentalchangeinhowIlookatmarketing.ThisisMarketingbySethGodinissnappy,interesting,andreadsaswell-intentioned.Itdiscussestheprinciplesmarketingstartingfromthe'whywemarket'allthewaytothe'howweoptimizedirectmarketingonFacebook'.Despitethis,thebooknevertrulygetsboggeddowninthestep-by-stepdetailsofmarketingcraftandlore.Instead,itkeepsastrategicfocusthroughout.Thebestpartofthisbookishowquicklyyoucanrunthroughit.Itusesshort,punchysentencestogetmini-pointsacross.Iusuallystrugglewiththekindleapponmyphone,butthisbookmadeiteasier.Allinall,IrecommendthisbooktopeoplewhoTRIEDtomarketbutdon'thaveaverygoodgrasponityet.Thisisyourdoortothemarketingworld,stepthroughittothegreatbeyond! ...more flag 4likes · Like  · seereview Aug02,2020 LorraineHaataia,PhD ratedit itwasamazing Shelves: marketing, audiobooks, business Thisisadiscussionaboutmarketing.Sethencouragesmarketerstostopandreallythinkaboutwhatthey'redoing.Thisisn'tabookwithtipsonhowtogrowyoursocialmediafollowing.Itgoesmuchdeeperintoathoughtfulapproachtomarketing.Thereisn'tonescreamingmessagethatcomesoutofthisbook.Instead,itchallengesyoutothinkmorecarefullyaboutthepeopleyouwanttoreachandhowtoreachthemtoletthemknowwhatyouhavetooffer.It'samorecaringapproachthanmosttr Thisisadiscussionaboutmarketing.Sethencouragesmarketerstostopandreallythinkaboutwhatthey'redoing.Thisisn'tabookwithtipsonhowtogrowyoursocialmediafollowing.Itgoesmuchdeeperintoathoughtfulapproachtomarketing.Thereisn'tonescreamingmessagethatcomesoutofthisbook.Instead,itchallengesyoutothinkmorecarefullyaboutthepeopleyouwanttoreachandhowtoreachthemtoletthemknowwhatyouhavetooffer.It'samorecaringapproachthanmosttraditionalbooksonmarketing.Hedefinesmarketingas"thegenerousactofhelpingsomeonesolveaproblem."Thissaysalotabouthisapproachandhisheart.Heclearlystatesthatit'seviltomarketcigarettestochildrenortomarketanythingtootherswhichwillcausethemharm.Butformostbusinessesthathavesomethingofvaluetooffertotheworld,marketingissomethingthatcomesfromtheheart.It'samethodtohelppeoplesolveproblemsfasterthantheymightbeabletodoontheirownorelsewhere.Fromhisblog,herearethreequestionsthatSethencouragesyoutothinkaboutinrelationtomarketing:Whoareyoutryingtoreach?Whydotheydecidetosupportus?Whatdoyouneedinordertomakethishappenmoreoften?Ifyouownabusiness,oryou'reinvolvedinmarketinginanyway,thisisagoodread. ...more flag 4likes · Like  · seereview Viewall3comments Feb08,2020 DeionMalloy ratedit itwasok Ihaveabsolutelynoexperiencewithmarketingandaminterestedinlearningaboutit.Ifthisiswhatyou'relookingfor,thisbookisn'treallygoingtohelpyou.It'smorelikeacollectionofobservationsaboutmarketingratherthananysortofexplanationoraidinunderstanding.It'shardtofollowandfeelslikewastedtimebecausethesameinformationisrepeatedagainandagainindifferentways.ThisgetsonestarfrommebecauseIstruggledtofinishitanddefinitelywouldnotsuggest Ihaveabsolutelynoexperiencewithmarketingandaminterestedinlearningaboutit.Ifthisiswhatyou'relookingfor,thisbookisn'treallygoingtohelpyou.It'smorelikeacollectionofobservationsaboutmarketingratherthananysortofexplanationoraidinunderstanding.It'shardtofollowandfeelslikewastedtimebecausethesameinformationisrepeatedagainandagainindifferentways.ThisgetsonestarfrommebecauseIstruggledtofinishitanddefinitelywouldnotsuggestittosomeoneelse. ...more flag 4likes · Like  · seereview Mar27,2019 DiegoLeal ratedit didnotlikeit Sethreallylostthetouch.Itislikeeverythingthathehadtosay,hasalreadybeensaidinhispreviousbooks.Atthispointheisjustregurgitatingthesamestuff,overandoverandoverandoveragain.Hereallywastedmytimehere. flag 4likes · Like  · seereview Aug24,2019 Diamond-HopeKingston ratedit didnotlikeit Ireallyexpectedalotfromthisbookconsideringhowmuchit'sbeenfawnedover.Youhavetounearththepointsfromalargeheapofmismatchnarration&theweird,thoughtlesswayitwascompiled.It'sanofromme. Ireallyexpectedalotfromthisbookconsideringhowmuchit'sbeenfawnedover.Youhavetounearththepointsfromalargeheapofmismatchnarration&theweird,thoughtlesswayitwascompiled.It'sanofromme. ...more flag 4likes · Like  · seereview Apr27,2020 NicholasKotar ratedit reallylikedit Tookmeforevertofinishthis.ButI'mgladIdid.Thisisakindofphilosophyfortheintelligentandethicalmarketer.Notmanyspecificandactionabletips,butit'snotthatkindofbook.It'sabooktosavorandthinkaboutandletsinkinsideyou.Lovedit. Tookmeforevertofinishthis.ButI'mgladIdid.Thisisakindofphilosophyfortheintelligentandethicalmarketer.Notmanyspecificandactionabletips,butit'snotthatkindofbook.It'sabooktosavorandthinkaboutandletsinkinsideyou.Lovedit. ...more flag 4likes · Like  · seereview Dec11,2018 JurgenAppelo ratedit reallylikedit Shelves: marketing Readslikeasummaryofdesignthinking,leanstartup,andhispreviousmarketingbooks. flag 3likes · Like  · seereview View1comment Feb02,2022 AlexandraCiarnău ratedit itwasok Althoughthisbookmaybefoundinterestingbysome,ifyouareamarketeryouwillfinditutterlyboringandfullofgeneralities. flag 4likes · Like  · seereview Feb07,2019 AnnaLina addedit Idon'tactuallyknowthatmuchaboutmarketingsoican'tsayhowgoodthisbookiswithanyauthority,butassomeonewhois/starting/tohaveaninterestinit,itseemsagoodintroductionandilearnedalot.Ialsolikedthatitwasclearlymarkedassethgodin'stheoryandmethodandnotasTHEmarketingmethod,becauseialwaysfeelthatpresentingapersonalapproachastheobjectiveapproachtakesawayagoodchunkofcredibilityfrominstructionalnonfictionbooks.ialsoenjoyedtha Idon'tactuallyknowthatmuchaboutmarketingsoican'tsayhowgoodthisbookiswithanyauthority,butassomeonewhois/starting/tohaveaninterestinit,itseemsagoodintroductionandilearnedalot.Ialsolikedthatitwasclearlymarkedassethgodin'stheoryandmethodandnotasTHEmarketingmethod,becauseialwaysfeelthatpresentingapersonalapproachastheobjectiveapproachtakesawayagoodchunkofcredibilityfrominstructionalnonfictionbooks.ialsoenjoyedthatthefocusisonactioninsteadoftheoryandthatyou'remeanttoturnwhatyoulearnedintoaprojectattheend,that'sjustreallysmartconceptually.imightactuallyreadthisagainwhenihaveattainedsomemoreknowledgeaboutmarketingandseewhatithinkthen. ...more flag 3likes · Like  · seereview Apr26,2019 DeAnnaKnippling ratedit reallylikedit Customersareselfish.Whatcanyoudotomakethemjumpthroughyouhoops?Maybetakeawaythehoops.Thisbookisn'treallyanythingnew--marketingisreallyaboutwhatcustomerswant,notwhatyouhavetosell--but,likeanygoodShakespeareanadaptation,thisbookprovidestheinfoinawaythatcanbedigestedwithrelativeeaseinthecurrenttimes.Iparticularlylikedthebusinessplanmodel.RecommendalongwithRobertBlyCopywriter'sHandbooktogetdowntotherootofsellingyourvis Customersareselfish.Whatcanyoudotomakethemjumpthroughyouhoops?Maybetakeawaythehoops.Thisbookisn'treallyanythingnew--marketingisreallyaboutwhatcustomerswant,notwhatyouhavetosell--but,likeanygoodShakespeareanadaptation,thisbookprovidestheinfoinawaythatcanbedigestedwithrelativeeaseinthecurrenttimes.Iparticularlylikedthebusinessplanmodel.RecommendalongwithRobertBlyCopywriter'sHandbooktogetdowntotherootofsellingyourvision.Ifyou'rereadingtargetedbooksonmarketingbutthingsaren'tgoingsogreat,trythisbooktoseetheassumptionsthatarebehindthetechniques. ...more flag 3likes · Like  · seereview Jan24,2019 ChristineRoca ratedit itwasok SethGodinisamarketinggeniusandhedefinitelyhashisnuggetsofbrilliancesprinkledthroughoutthesepages.However,thebookasawholeishorriblydisjointed.Itreadsasifhetookanassortmentofblogpostsandpiecedtheslightly-relatedonestogetherineachchapter.There’snocontinuity,noconsistency,nocompleteexplanationofanyoneconcept.Therefore,thebookwaspainfultoread.Ifthiswerepromotedasacompendiumofblogposts,it’dbefine.We’dknowtoexpectthisso SethGodinisamarketinggeniusandhedefinitelyhashisnuggetsofbrilliancesprinkledthroughoutthesepages.However,thebookasawholeishorriblydisjointed.Itreadsasifhetookanassortmentofblogpostsandpiecedtheslightly-relatedonestogetherineachchapter.There’snocontinuity,noconsistency,nocompleteexplanationofanyoneconcept.Therefore,thebookwaspainfultoread.Ifthiswerepromotedasacompendiumofblogposts,it’dbefine.We’dknowtoexpectthissortofhodgepodge.Butplease,don’tcallitabook. ...more flag 3likes · Like  · seereview Jul21,2020 FilipaCanelas ratedit itwasamazing Thousandsoffollowers,clients,orviewsarestillseenasthegoldpotattherainbow'send.Themore,thebetter.Butwhatdoesittaketogetbig?Andwhygettingbigafterall?SethGodin,themostacclaimedbloggerontheweb,suggestssomethingdifferent.Whynotpickthesmallestviablemarketpossible?"Howfewpeoplecouldfindthisindispensableandstillmakeitworthdoing?"Thegoalisnottogetbig.Buttomakeadifferencetothoseyouchoosetoserve.ReadMoreHere:https://www Thousandsoffollowers,clients,orviewsarestillseenasthegoldpotattherainbow'send.Themore,thebetter.Butwhatdoesittaketogetbig?Andwhygettingbigafterall?SethGodin,themostacclaimedbloggerontheweb,suggestssomethingdifferent.Whynotpickthesmallestviablemarketpossible?"Howfewpeoplecouldfindthisindispensableandstillmakeitworthdoing?"Thegoalisnottogetbig.Buttomakeadifferencetothoseyouchoosetoserve.ReadMoreHere:https://www.filipacanelas.com/blog/sm... ...more flag 3likes · Like  · seereview «previous123456789…next» newtopicDiscussThisBook Therearenodiscussiontopicsonthisbookyet. Bethefirsttostartone» Share RecommendIt  |  Stats  |  RecentStatusUpdates Readersalsoenjoyed Seesimilarbooks… Genres Business 626users Nonfiction 185users Audiobook 38users Business> Entrepreneurship 33users Buisness 30users Leadership 28users SelfHelp 23users Psychology 15users SelfHelp> PersonalDevelopment 14users Design 11users Seetopshelves… AboutSethGodin SethGodin 5,581 followers SethGodinisabestsellingauthor,entrepreneurandagentofchange.Godinisauthoroftenbooksthathavebeenbestsellersaroundtheworld,andheisalsoarenownedspeaker.Hewasrecentlychosenasoneof21SpeakersfortheNextCenturybySuccessfulMeetingsandisconsistentlyratedamongtheverybestspeakersbytheaudiencesheaddresses.SethwasfounderandCEOofYoyodyne,theindust SethGodinisabestsellingauthor,entrepreneurandagentofchange.Godinisauthoroftenbooksthathavebeenbestsellersaroundtheworld,andheisalsoarenownedspeaker.Hewasrecentlychosenasoneof21SpeakersfortheNextCenturybySuccessfulMeetingsandisconsistentlyratedamongtheverybestspeakersbytheaudiencesheaddresses.SethwasfounderandCEOofYoyodyne,theindustry'sleadinginteractivedirectmarketingcompany,whichYahoo!acquiredinlate1998.HeholdsanMBAfromStanford,andwascalled"theUltimateEntrepreneurfortheInformationAge"byBusinessWeek. ...more BooksbySethGodin More… RelatedArticlesGoodMindsSuggest—SethGodin'sFavoriteBusinessBooksHisFavoriteBusinessBooks:Creativitymeetsbusinessacumeninthemarketingguru'snewrelease,TheIcarusDeception,andinhistopfiverecs.Readmore...25likes·12comments TriviaAboutThisisMarketing... Notriviaorquizzesyet.Addsomenow» QuotesfromThisisMarketing... “Persistent,consistent,andfrequentstories,deliveredtoanalignedaudience,willearnattention,trust,andaction.” — 13likes “Marketingisourquesttomakechangeonbehalfofthoseweserve,andwedoitbyunderstandingtheirrationalforcesthatdriveeachofus.” — 10likes Morequotes… Welcomeback.JustamomentwhilewesignyouintoyourGoodreadsaccount.