This is Marketing - Seth's Blog

“Seth Godin's latest book, This is Marketing, is for people who choose to lead. It's a blueprint for making change happen in which Godin invites the reader to ... Youhaveunreadupdates 0 Search Searchfor: Subscribe Email Terms & Privacy Learn Connect Bestoftheblog MoreSeth Welcomeback. Haveyouthoughtaboutsubscribing?It'sfree. seths.blog/subscribe ThisisMarketing The2019bestsellerfromSethGodin FindithereonAmazon.[Ifyouneedmorethanone,consider8CRwhichhastheminstock,readytogo…] Here’sapodcastonit.FromAkimbo2018. NowofficiallyaWallStreetJournal,AmazonandNewYorkTimesbestseller.Morethan50,000soldinjustafewweeks. #1businessbookinItaly… Andhere’sareaderreview: Here’safreePDFexcerptfromtheuncorrectedgalleys. Herearelinkstobuythebookat: Barnes&Noble IndieBound 800CEOREAD BookDepositoryoutsideofUSA AndinFrench! Here’savideofromSethtalkingaboutthebook: Andwe’retryingsomethingnew:Yourreviews,onvideo.Toseesomeofthereviewswe’vealreadyreceived,checkthisout. Here’smoreofwhat’snewfromSeth… Andhere’salivepresentation,recordedatAdWeekNY,courtesyofPPAI: PPAItalk Here’stheMarieForleointerview: TheMarketingSeminarhasrunmorethanhalfadozentimes.Thisisamagicalworkshop,a100+dayinteractiveexperiencewithcohortsandprojectworkandconnectionandmorethanfiftyvideos.Thebookisbasedonthisexperience.Ifyouclickthelinkabove,youcansignuptobenotifiedwhenthecoursegoeslive. Ifyou’dprefertosimplywatchthe50videos,pleasedo!Morethan40,000peoplehavetakenmyUdemycourses,andyoucanfindtheMarketingcoursehere. Youcangoatyourownpaceandstartanytime. Thanksforreading.Can’twaittoseewhatyou’llshipnext. Justin!Morereviews: “Withtheincreaseduseofsocialmediaplatforms,manymarketers(that’smeandyou),havebeenfocusedonthemasses.Wewanttobelikeeverybodyelse.We’vebeenfocusedonlikes,Tweets,views,sharesandotherthingsthathavelittlelongtermmeaning.We’refocusedonlookingatthe“othergal”andcomparingsizes.We’refocusedonlookingatour1(ornone)reTweetcomparedtothethousandssomecelebrityreceived.InThisisMarketing,Sethremindsuswhattruemarketing,longtermmarketing,humanmarketingisreallyabout.It’saboutbuildingtrust,creatingaconnection,enablinganemotionalbridgebetweenyoursolutionandtheneedthatsomeoneelsehas.Buyingadsiseasy.Handingoutflyersiseasy.I’vedoneit. WhatImostlikeaboutThisisMarketingisthatSethshareslotsofcasestudiesshowingusthatTHISWORKS.It’shardwork.It’snoteasy.Butit’sthekindofmarketingthatbuildslongtermresultsforyourbusiness.Inadditiontothemanycasestudies,Seth’sinsightswoventhroughthepagesmakeitagemandamustreadforEVERYmarketer.Whetheryou’reaverysmallbusinessownerworkingfromahomeofficeortheChairmanofabilliondollarcompany,theinsightsinThisisMarketingapply.” RamonRay “Feelinglikeyou’reafighterjetpilotmysteriouslystuckonthetarmacwatchingjetsflyingaboutyouispainful.DespiteanMBA,Iwasstuckonthetarmac.Then,IenrolledinSeth’s“TheMarketingSeminar”andjustfinishedreadingTHISISMARKETING.Sethislikeajetfueltruckdriverbringingtothoseofuswithemptytanksorthewronggasolinepremiumjetfuel:FillUpandfly!ReadTHISISMARKETINGandenrollinTheMarketingSeminar!” BryceKurfees “I’veownedmybusinessfor21years,butSethGodin’sbook,ThisIsMarketing,hastransformedthewayIthinkaboutmarketingmybusiness.Ithinkthisbookcouldbecalled,ThePhilosophyofModernMarketing,orMarketingthatisTrulyEffective. IusedtothinkofmarketingasaseriesoftasksIneededtodoeachmonthinordertodrumupnewbusiness. NowIseemarketingasanobleadventurewiththeintenttocreatemeaningfulchangeinsomepartoftheworld.Onpage144,Sethtalksabout“yourquesttomatter.”That’sabeautifulwaytosomeuphisperspectiveonmarketing.It’snotatask.It’saquest,acalltoadventure,somethinginsyncwithJosephCampbell’sworkonTheHero’sJourney. Sethemphasizesthreecriticallyimportantquestions: Whatchangeareyoutryingtomake? Whoareyouseekingtochange? Whatpromisecanyoumaketoyourpotentialcustomers?(Hint:yourpromiseneedstoconnecttothechangeyouwanttomakeintheworld.) Hepointsoutthattheprimarypurposeofmarketingistocreatechangeintheworld;meaningful,positivechange. TheninChapter10heexplainshowimportantitistocreatetensionthatcausespeopletomakeadecisiontoworkwithyou.Onpage121,hewrote,“Therearetwowaystodoyourwork.Youcanbeacabdriver.Showupandasksomeonewheretheywanttogo.Chargethembasedonthemeter.Oryoucanbeanagentofchange,someonewhocreatestensionandthenrelievesit.” EarlyinthebookIdecidedtoputastarnexttostatementsthatreallymeantalottome.BytheendofthebookIhadover70starsandmostofthebookunderlined.Herearesomeofthemostpowerfulstatementsforme: (Page12)“Marketersmakechangehappen:forthesmallestviableaudience,andbydeliveringanticipated,personal,andrelevantmessagesthatpeopleactuallywanttoget.” (Page12)“Marketershavetheempathytoknowthatthosetheyseektoservedon’twantwhatthemarketerwants,don’tbelievewhattheybelieve,anddon’tcareaboutwhattheycareabout.” (Page20)“Marketingisourquesttomakechangeonbehalfofthoseweserve,andwedoitbyunderstandingtheirrationalforcesthatdriveeachofus.” (Page28)“Youhavenochanceofchangingeveryone.Youneedtochangesomeone.Whichones?Dotheyshareapsychographic?” (Page65)“Ourcallingistomakeadifference.Achancetomakethingsbetterforthoseweseektoserve…Notforyourownbenefit,butbecauseofwhatitcanproduceforothers.” (Page70)“Greatmarketingisthegenerousandaudaciousworkofsaying,‘Iseeabetteralternative;comewithme.’” (Page81)“Marketersmakechange.Wechangepeoplefromoneemotionalstatetoanother.Wetakepeopleonajourney;wehelpthembecomethepersonthey’vedreamedofbecoming,alittlebitatatime.” DoyouseewhatImean?OverandoverandoverSethisteachinganewphilosophyofmodernmarketing.Decideonthechangeyouwanttomake,decideonwhotochange,andmakeapromiseastowhatthosepeoplewillgainfromyoutomakethatchange. Thisbookisnotaquickread.It’sacheesecakebook.Takeabite,readapage.Thinkaboutwhatitmeans.Thinkaboutyouranswerstohisquestions.Writethemdown.Thengotothenextpage.Slowlyyourmarketingdesignwillemerge,andIbelieveitwillbeveryhelpfultoyou. Ican’tencourageyouenoughtoread,ThisIsMarketing.Ibelieveyouwillseeyourmarketingworkasanobleadventuretomakegreatandpositivechangeintheworld.Andthebookisfilledwithnuancesandprocessesforyoutoconsiderasyoumoveyourmarketingintoaction.” DanCoughlin “MybiggesttakeawayfromThisIsMarketingisthat“real”marketingisabouttellingtruestoriestotherightpeoplesothatyoucanpromotewell-being.MarketingisnotaboutB2B(businesstobusiness)exchangesorB2C(businesstocustomer)transactions,butH2H(humantohuman)connection.” ScottPerry “SethGodin’slatestbook,ThisisMarketing,isforpeoplewhochoosetolead.It’sablueprintformakingchangehappeninwhichGodininvitesthereadertoseetheforcesatplayandnavigateinanewway.InmyworkasanEntrepreneur-in-ResidenceattheCentersforDiseaseControlandPrevention,IhaveturnedtoGodin’sworkrepeatedlytohelpmelearnhowtochangethecultureofalargeFederalagency.ThisisMarketingprovidesthereadereverythingIwishIhadknownwhenIfirststartedmycareer,namelyhowtoovercomethenoiseinyourheadsothatyoucanhelpthoseyouseektoservebecometheversionofthemselvestheyseektobe.It’snotaboutyou,it’saboutthem.It’semotionalanditmightnotwork,butit’sworthturningprobecauseitmatters.Foreveryonewhohasthecouragetomakeadifference,ThisisMarketinghelpsdemystifyhowpeoplemakedecisionssothatyoucanhelpcreateanexperienceforthemthatisbothexceptionalandworthwhile.Decidewhatimpactyouwanttomake,beopentowhat’spossible,anddoitwithintention.Forthosewhoaregenerousandwillingtoseeinnewways,ThisisMarketingwillhelpmakeyourideasspread.” PaulaBraun “Morethanayearago,IjoinedSethGodin’sTheMarketingSeminar.ThereIlearnednewmarketingtechniquesthatIcouldapplytomakepositivedifferenceintheworldhappen.Notonlywerethelessonssuperinteresting,theywerealsoinsightful. Seth’sthinkingchangedthewayIlookattheworld.HeandothercoachesfromTMSopenedmyeyestotherealsocialproblemsthatoursocietyisfacingrightnow. Thesamepeoplehelpedmealsofindmeaningfulsolutionstotheseproblems.Therefore,IwouldliketothankSethformakingTheMarketingSeminaraccessibleandaffordable.WithouttherightpricingIwould’veneverjoined. IthankWendyReeseforspreadinggenerosityandkindnesswhileweweregoingthroughthecourse.–Thelessonsweretough,butwithyouIfeltatease.Iwillneverforgetthefirstinteractionthatwehad.- IthankLoriandRinatforinvitingmetothemastermindsessionsafterwefinishedTMS.IntheweeklyZoomsessionsIgainedevenmoreknowledge.Further,IwouldliketothankLouise,Mark,Erwin,Francesca,Elizabeth,AndyandAnnaforsharingthewisdomwithme.Thatwhatallofyouaredoingisincrediblyvaluable.—Tomethisistherealmarketing.” MiladKhosseini “Concise,generousandessential ThisIsMarketing,thelatestbookbyrenownedmarketingexpertSethGodin(PurpleCow,LinchpinandTheDip)isbasedonhisonlineworkshopTheMarketingSeminarwherepeoplecompleteassignmentsinanopenforumandwithafocusoncross-pollination;peoplehelpingeachotherbyprovidingfeedbackandlearningfromeachotheralongtheway. Inclearburststhebooktakesapartyourconceptofmarketingandrebuildsit,eachchaptertakingadifferentideaand,byprovidinganecdotes,casestudiesandotherexamples,allowsyoutogetacleargraspofhowtobestreachyourintendedaudience. Thejourneythebooktakesyoualongisonewhereyoufirstrelearnwhatmarketingis,throughthedifferentwaysthatpeopleperceiveaproductandthroughthestoriesyoucantellwiththedifferentcharacteristicsofyourproduct. AsanalumnusofboththealtMBAandtheTMSworkshops,itisagreatreferenceworktorefreshwhatIhavelearned,butitisalsoabookthatIcaneasilylendtofriendsandcolleagueswhowanttolearnmoreaboutmarketing.Anessentialpartofanymarketer’slibrary,eitherstudentorveteran.” LindaWestenberg Andhere’sonemorevideoreview,fromtheamazingRamonRay: Historicalnote:Wecreatedaspecialcollectibleeditionofthebook.Therewereonly2000sets,butnowthey’regone…. I’dliketogiveyoualookatwhatit’sabout. Herearetwoquickpreviewpics.Therearemorehintsatthesite.Hurry! Thisjustin…FinancialTimesbusinessbooksofthemonth… Andifwhenyou’rereadytolearnmarketing… CheckoutTheMarketingSeminar Privacy&Cookies:Thissiteusescookies.Bycontinuingtousethiswebsite,youagreetotheiruse. Tofindoutmore,includinghowtocontrolcookies,seehere: CookiePolicy  Tweet Share Tweet Share Tweet Share