This Is Marketing: You Can't Be Seen Until You Learn to See

Page 1 ; of 18 ; Review. "This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is ... Skiptomaincontent Books › Business&Money › Marketing&Sales Buynew: $12.39$12.39 FREEdelivery:Wednesday,Aug24onordersover$25.00shippedbyAmazon. Shipsfrom:Amazon.comSoldby:Amazon.com ListPrice:$24.00Details Save:$11.61(48%) GetFast,FreeShippingwithAmazonPrime& FREEReturns ReturnthisitemforfreeFreereturnsareavailablefortheshippingaddressyouchose.Youcanreturntheitemforanyreasoninnewandunusedcondition:noshippingchargesLearnmoreaboutfreereturns.Howtoreturntheitem?GotoyourordersandstartthereturnSelectthereturnmethodShipit! FREEdeliveryWednesday,August24ifyouspend$25onitemsshippedbyAmazonOrfastestdeliveryTuesday,August23.Orderwithin15hrs56mins Selectdeliverylocation InStock. Asanalternative,theKindleeBookisavailablenowandcanbereadonanydevicewiththefreeKindleapp.Wanttolisten?TryAudible. 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#1WallStreetJournalBestsellerInstantNewYorkTimesBestsellerAgame-changingapproachtomarketing,sales,andadvertising. SethGodinhastaughtandinspiredmillionsofentrepreneurs,marketers,leaders,andfansfromallwalksoflife,viahisblog,onlinecourses,lectures,andbestsellingbooks.Heistheinventorofcountlessideasthathavemadetheirwayintomainstreambusinesslanguage,fromPermissionMarketingtoPurpleCowtoTribestoTheDip.Now,forthefirsttime,Godinoffersthecoreofhismarketingwisdominonecompact,accessible,timelesspackage. ThisisMarketingshowsyouhowtodoworkyou'reproudof,whetheryou'reatechstartupfounder,asmallbusinessowner,orpartofalargecorporation.Greatmarketersdon'tuseconsumerstosolvetheircompany'sproblem;theyusemarketingtosolveotherpeople'sproblems.Theirtacticsrelyonempathy,connection,andemotionallaborinsteadofattention-stealingadsandspammyemailfunnels. Nomatterwhatyourproductorservice,thisbookwillhelpyoureframehowit'spresentedtotheworld,inordertomeaningfullyconnectwithpeoplewhowantit.Sethemployshissignatureblendofinsight,observation,andmemorableexamplestoteachyou:*Howtobuildtrustandpermissionwithyourtargetmarket.*Theartofpositioning--decidingnotonlywhoit'sfor,butwhoit'snotfor.*Whythebestwaytoachieveyourgoalsistohelpothersbecomewhotheywanttobe.*Whytheoldapproachestoadvertisingandbrandingnolongerwork. *Thesurprisingroleoftensioninanydecisiontobuy(ornot).*Howmarketingisatitscoreaboutthestorieswetellourselvesaboutoursocialstatus.Youcandoworkthatmattersforpeoplewhocare.Thisbookshowsyoutheway.Readmore PreviouspagePrintlength288pagesLanguageEnglishPublisherPortfolioPublicationdateNovember13,2018Dimensions5.3x1x7.3inchesISBN-100525540830ISBN-13978-0525540830SeealldetailsNextpage Frequentlyboughttogether++Totalprice:Toseeourprice,addtheseitemstoyourcart.AddallthreetoCartChooseitemstobuytogether.Thisitem:ThisIsMarketing:YouCan'tBeSeenUntilYouLearntoSeebySethGodinHardcover$12.39InStock.ShipsfromandsoldbyAmazon.com.GetitassoonasWednesday,Aug24BuildingaStoryBrand:ClarifyYourMessageSoCustomersWillListenbyDonaldMillerHardcover$15.99InStock.ShipsfromandsoldbyAmazon.com.GetitassoonasWednesday,Aug241-PageMarketingPlanbyAllanDibPaperback$14.99InStock.ShipsfromandsoldbyAmazon.com.GetitassoonasWednesday,Aug24 CustomerswhoviewedthisitemalsoviewedPage1of1StartoverPage1of1PreviouspageBuildingaStoryBrand:ClarifyYourMessageSoCustomersWillListenDonaldMiller4.7outof5stars 6,810Hardcover#1BestSeller  inCustomerRelations157offersfrom$7.411-PageMarketingPlanAllanDib4.7outof5stars 6,355Paperback60offersfrom$7.64AllMarketersareLiars:TheUndergroundClassicThatExplainsHowMarketingReallyWorks--andWhyAuthenticityIstheBestMarketingofAllSethGodin4.5outof5stars 1,171Paperback113offersfrom$2.00Contagious:WhyThingsCatchOnJonahBerger4.7outof5stars 4,889Paperback133offersfrom$3.15Tribes:WeNeedYoutoLeadUsSethGodin4.4outof5stars 2,126Hardcover248offersfrom$1.38ThePractice:ShippingCreativeWorkSethGodin4.6outof5stars 1,616Hardcover81offersfrom$5.49Nextpage PopularHighlightsinthisbookWhatarepopularhighlights?PreviouspageMarketingisthegenerousactofhelpingsomeonesolveaproblem.Theirproblem.Highlightedby4,256KindlereadersIt’seasiertomakeproductsandservicesforthecustomersyouseektoservethanitistofindcustomersforyourproductsandservices.Highlightedby4,131KindlereadersPersistent,consistent,andfrequentstories,deliveredtoanalignedaudience,willearnattention,trust,andaction.Highlightedby4,082KindlereadersNextpage EditorialReviewsReview"ThisIsMarketingisaveryaccessiblewayintoGodin'sthinking....Godinwritesinpacy,jargon-freeproseandthisbookisinterestingandusefulforanyonewhowantsaninsightintohow,andwhy,webuythingsorchangeourhabitsinanyway."-TheFinancialTimes AbouttheAuthorSethGodinistheauthorof18internationalbestsellersthathavechangedthewaypeoplethinkaboutworkandhavebeentranslatedinto38languages-amongthemUnleashingtheIdeavirus,PermissionMarketing,PurpleCow,Tribes,TheDip,Linchpin,PoketheBox,andAllMarketersAreLiars.Hewritesthemostpopularmarketingblogintheworldandspeakstoaudiencesaroundtheworld.HeisthefounderofthealtMBA,thefounderandformerCEOofSquidoo.com,theformerVPofDirectMarketingatYahoo!,andthefounderofthepioneeringonlinestartupYoyodyne.Youcanlearnmuchmoreabouthimatsethgodin.com.Excerpt.©Reprintedbypermission.Allrightsreserved.Marketingisallaroundus.Fromyourveryfirstmemoriestothemomentbeforeyouopenedthisbook,you’vebeeninundatedbymarketing.Youlearnedtoreadfromthelogosonthesideoftheroad,andyouspendyourtimeandyourmoneyinresponsetowhatmarketershavepaidtoputinfrontofyou.Marketing,morethanalakeoraforest,isthelandscapeofourmodernlives.Becausemarketinghasbeendonetousforsolong,wetakeitforgranted.Likethefishwhodoesn’tunderstandwater,wefailtoseewhat’sactuallyhappening,anddon’tnoticehowit’schangingus.It’stimetodosomethingelsewithmarketing.Tomakethingsbetter.Tocauseachangeyou’dliketoseeintheworld.Togrowyourproject,sure,butmostlytoservethepeopleyoucareabout.Theanswertojustabouteveryquestionaboutworkisreallythequestion,“Whocanyouhelp?”Author’sNoteMarketingseeksmore.Moremarketshare,morecustomers,morework.Marketingisdrivenbybetter.Betterservice,bettercommunity,betteroutcomes.Marketingcreatesculture.Status,affiliation,andpeoplelikeus.Mostofall,marketingischange.Changetheculture,changeyourworld.Marketersmakechangehappen.Eachofusisamarketer,andeachofushastheabilitytomakemorechangethanweimagined.Ouropportunityandourobligationistodomarketingthatwe’reproudof.Howtallisyoursunflower?That’swhatmostpeopleseemtocareabout.Howbigabrand,howmuchmarketshare,howmanyonlinefollowers.Toomanymarketersspendmostoftheirtimerunningahypeshow,tryingtogetjustalittlebigger.Thethingis,tallsunflowershavedeepandcomplexrootsystems.Withoutthem,they’dnevergetveryhigh.Thisisabookaboutroots.Aboutanchoringyourworkdeeplyinthedreams,desires,andcommunitiesofthoseyouseektoserve.It’saboutchangingpeopleforthebetter,creatingworkyoucanbeproudof.Andit’saboutbeingadriverofthemarket,notsimplybeingmarket-driven.Wecandoworkthatmattersforpeoplewhocare.Ifyou’relikemostofmyreaders,Idon’tthinkyou’dhaveitanyotherway.It’snotgoingtomarketitselfThebestideasaren’tinstantlyembraced.Eventheicecreamsundaeandthestoplighttookyearstocatchon.That’sbecausethebestideasrequiresignificantchange.Theyflyinthefaceofthestatusquo,andinertiaisapowerfulforce.Becausethere’salotofnoiseandalotofdistrust.Changeisrisky.Andbecauseweoftenwantotherstogofirst.Yourmostgenerousandinsightfulworkneedshelpfindingthepeopleit’smeanttoserve.Andyourmostsuccessfulworkwillspreadbecauseyoudesigneditto.Marketingisn’tjustsellingsoapWhenyougiveaTEDTalk,you’remarketing.Whenyouaskyourbossforaraise,you’remarketing.Whenyouraisemoneyforthelocalplayground,you’remarketing.Andyes,whenyou’retryingtogrowyourdivisionatwork,that’smarketingtoo.Foralongtime,duringthedayswhenmarketingandadvertisingwerethesamething,marketingwasreservedforvicepresidentswithabudget.Andnowit’sforyou.ThemarketdecidesYou’vebuiltsomethingamazing.Youhavealivingtomake.Yourbosswantsmoresales.Thatnonprofityoucareabout,animportantone,needstoraisemoney.Yourcandidateispollingpoorly.Youwantthebosstoapproveyourproject...Whyisn’titworking?Ifcreatingisthepoint,ifwritingandpaintingandbuildingaresofun,whydoweevencareifwe’refound,recognized,published,broadcast,orotherwisecommercialized?Marketingistheactofmakingchangehappen.Makingisinsufficient.Youhaven’tmadeanimpactuntilyou’vechangedsomeone.Changedtheboss’smind.Changedtheschoolsystem.Changeddemandforyourproduct.Youcandothisbycreatingandthenrelievingtension.Byestablishingculturalnorms.Byseeingstatusrolesandhelpingtochangethem(ormaintainthem).Butfirst,youneedtoseeit.Thenyouneedtochoosetoworkwithhumanbeingstohelpthemfindwhatthey’relookingfor.HowtoknowifyouhaveamarketingproblemYouaren’tbusyenough.Yourideasaren’tspreading.Thecommunityaroundyouisn’twhatitcouldbe.Thepeopleyoucareaboutaren’tachievingeverythingtheyhoped.Yourpoliticianneedsmorevotes,yourworkisn’tfulfilling,yourcustomersarefrustrated...Ifyouseeawaytomakethingsbetter,younowhaveamarketingproblem.TheanswertoamovieFilmmakerandshowrunnerBrianKoppelmanusestheexpression“theanswertoamovie,”asifamovieisaproblem.But,ofcourse,itis.It’stheproblemofunlockingtheviewer(ortheproducer,ortheactor,orthedirector).Togainenrollment.Tohavethemletyouin.Togetachancetotellyourstory,andthen,evenbetter,tohavethatstorymakeanimpact.Justasamovieisaproblem,soisthestoryofyourmarketing.Ithastoresonatewiththelistener,totellthemsomethingthey’vebeenwaitingtohear,somethingthey’reopentobelieving.Ithastoinvitethemonajourneywhereachangemighthappen.Andthen,ifyou’veopenedallthosedoors,ithastosolvetheproblem,todeliveronthepromise.Youhaveamarketingquestion,andit’spossiblethatthere’sananswer.Butonlyifyoulookforit.MarketingyourworkisacomplaintonthewaytobetterTheysaythatthebestwaytocomplainistomakethingsbetter.It’sdifficulttodothatifyoucan’tspreadtheword,can’tsharethoseideas,orcan’tgetpaidfortheworkyoudo.Thefirststeponthepathtomakethingsbetteristomakebetterthings.Butbetterisn’tonlyuptoyou.Bettercan’thappeninavacuum.Betteristhechangeweseewhenthemarketembraceswhatwe’reoffering.Betteriswhathappenswhenthecultureabsorbsourworkandimproves.Betteriswhenwemakethedreamsofthoseweservecometrue.Marketersmakethingsbetterbymakingchangehappen.Sharingyourpathtobetteriscalledmarketing,andyoucandoit.Weallcan.Formoreontheideasinthisbook,pleasevisitwww.TheMarketingSeminar.comReadmore 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I'dliketoreadthisbookonKindle Don'thaveaKindle?GetyourKindlehere,ordownloadaFREEKindleReadingApp. Virtualexperiencesfor$15orless AmazonExploreBrowsenow Productdetails Publisher ‏ : ‎ Portfolio;Illustratededition(November13,2018)Language ‏ : ‎ EnglishHardcover ‏ : ‎ 288pagesISBN-10 ‏ : ‎ 0525540830ISBN-13 ‏ : ‎ 978-0525540830ItemWeight ‏ : ‎ 11.2ouncesDimensions ‏ : ‎ 5.3x1x7.3inches BestSellersRank:#8,158inBooks(SeeTop100inBooks)#18inMarketing&ConsumerBehavior#52inMarketing(Books)#194inBusiness&InvestingSkillsCustomerReviews: 4.6outof5stars 3,213ratings AbouttheauthorsFollowauthorstogetnewreleaseupdates,plusimprovedrecommendations.PreviouspageJoãoBoscoMedeirosBriefcontentvisible,doubletaptoreadfullcontent.Fullcontentvisible,doubletaptoreadbriefcontent.Discovermoreoftheauthor’sbooks,seesimilarauthors,readauthorblogsandmoreSeemoreontheauthor'spageSethGodinBriefcontentvisible,doubletaptoreadfullcontent.Fullcontentvisible,doubletaptoreadbriefcontent.SethGodinistheauthorofnineteeninternationalbestsellersthathavebeentranslatedintoover35languages,andhavechangedthewaypeoplethinkaboutmarketingandwork.Foralongtime,UnleashingtheIdeaviruswasthemostpopularebookeverpublished,andPurpleCowisthebestsellingmarketingbookofthedecade.He'sarecentinducteetotheMarketingHallofFame,andalsoamemberoftheDirectMarketingHallofFameand(gofigure),theGuerrillaMarketingHallofFame.Hisbook,Tribes,wasanationwidebestseller,appearingontheAmazon,NewYorkTimes,BusinessWeekandWallStreetJournalbestsellerlists.It'saboutthemostpowerfulformofmarketing--leadership--andhowanyonecannowbecomealeader,creatingmovementsthatmatter.HisbookLinchpincameoutin2008andwasthefastestsellingbookofhiscareer.Linchpinchallengesyoutostandup,doworkthatmattersandracetothetopinsteadofthebottom.Morethanthat,though,thebookoutlinesamassivechangeinoureconomy,afundamentalshiftinwhatitmeanstohaveajob.SinceLinchpin,Godinhaspublishedtwomorebooks,PoketheBoxandWeAreAllWeird,throughhisDominoProject.HefollowedthesewithTheIcarusDeceptionviaKickstarter,whichreacheditsgoalinlessthanthreehours.JoinedbyWatchaGonnaDoWithThatDuckandVisforVulnerable,thosebooksarenowwidelyavailable.Inlate2014,heannouncedhislatest,WhatToDoWhenIt'sYourTurn,solddirectlyfromhiswebsite.Inadditiontohiswritingandspeaking,SethwasfounderandCEOofSquidoo.com,.Hisblog(finditbytyping"seth"intoGoogle)isthemostpopularmarketingblogintheworld.Beforehisworkasawriterandblogger,GodinwasVicePresidentofDirectMarketingatYahoo!,ajobhegotaftersellingthemhispioneering1990sonlinestartup,Yoyodyne.Youcanfindeverysinglepossibledetailthatanyonecouldeverwanttoknowatsethgodin.comSeemoreontheauthor'spageNextpage Customerreviews4.6outof5stars4.6outof5 3,213globalratings 5star 77% 4star 13% 3star 6% 2star 3% 1star 2% Howcustomerreviewsandratingswork CustomerReviews,includingProductStarRatingshelpcustomerstolearnmoreabouttheproductanddecidewhetheritistherightproductforthem. Tocalculatetheoverallstarratingandpercentagebreakdownbystar,wedon’tuseasimpleaverage.Instead,oursystemconsidersthingslikehowrecentareviewisandifthereviewerboughttheitemonAmazon.Italsoanalyzedreviewstoverifytrustworthiness. LearnmorehowcustomersreviewsworkonAmazon ViewImageGallery AmazonCustomer 4.0outof5stars IanMann'sbookreviews ReviewedintheUnitedStatesonAugust22,2019 Whenindoubt,weselfishlyshout.Whenpressed,weassumethateveryoneisjustlikeus,butuninformed.weremembergrowingupinamassmarketworld,whereTVandtheTop40hitsdefinedus.weseektorepeattheold-fashionedtricksthatdon’tworkanymore.ThecompasspointstowardtrustInsteadofselfishmass,effectivemarketingnowreliesonempathyandservice.Howtospreadyourideas.Howtomaketheimpactyouseek.Howtoimprovetheculture.Thereisn’tanobviousroadmap.Nosimplestep-by-stepseriesoftactics.Nosimplestep-by-stepseriesoftactics.ButwhatIcanpromiseyouisacompass:atruenorth.Marketingisnotabattle,andit’snotawar,orevenacontestMarketingisthegenerousactofhelpingsomeonesolveaproblem.Theirproblem.Marketinginvolvesverylittleinthewayofshouting,hustling,orcoercion.It’sachancetoserve,Theinternetisthefirstmassmediumthatwasn’tinventedtomakemarketershappy.Infact,it’sabilliontinywhispers,anendlessseriesofselfishconversationsthatrarelyincludeyouortheworkyoudo.Formostofmylifetime,marketingwasadvertising.shamelesspursuitofattentionattheexpenseofthetruthTheotherkindofmarketing,theeffectivekind,isaboutunderstandingourcustomers’worldviewanddesiressowecanconnectwiththem.Itdoesn’tmakeanysensetomakeakeyandthenrunaroundlookingforalocktoopen.Theonlyproductivesolutionistofindalockandthenfashionakey.Timetogetoffthesocialmediamerry-go-roundthatgoesfasterandfasterbutnevergetsanywhere.nowIhaveacompassforwhatmarketingistoday,aboutthehumancondition,andaboutourculture.Thisapproachissimple,involvespatience,empathy,andrespect.ifyouhelpthembecomebetterversionsofthemselves,theonestheyseektobe,you’reamarketer.MarketinginfivestepsThefirststepistoinventathingworthmaking,withastoryworthtelling,andacontributionworthtalkingabout.Thesecondstepistodesignandbuilditinawaythatafewpeoplewillparticularlybenefitfromandcareabout.Thethirdstepistotellastorythatmatchesthebuilt-innarrativeanddreamsofthattinygroupofpeople,thesmallestviablemarket.Thefourthstepistheoneeveryonegetsexcitedabout:spreadtheword.Thelaststepisoftenoverlooked:showup—regularly,consistently,andgenerously,foryearsandyears—toThisIsMarketing:Anexecutivesummary270Ideasthatspread,win.Marketersmakechangehappen:forthesmallestviablemarket,andbydeliveringanticipated,Smartmarketersmakeiteasyforthosetheyseektoworkwith,byhelpingpositiontheofferinginawaythatresonatesandismemorable.Humanbeingstellthemselvesstories.Thosestories,asfaraseachofusisconcerned,arecompletelyandtotallytrue,andit’sfoolishtotrytopersuadethem(orus)otherwise.Whatyousayisn’tnearlyasimportantaswhatotherssayaboutyou.297MarketingChangesPeopleThroughStories,Connections,andExperience325Onethingthatdoubledthepercentageofglassessold.350Marketingisourquesttomakechangeonbehalfofthoseweserve,352HarvardmarketingprofessorTheodoreLevittfamouslysaid,“Peopledon’twanttobuyaquarter-inchdrillbit.Theywantaquarter-inchhole.”354Butthatdoesn’tgonearlyfarenough.354Whatpeoplewantistheshelfthatwillgoonthewalloncetheydrillthehole.359“Peopledon’twanttobuyaquarter-inchdrillbit.Theywanttofeelsafeandrespected.”360Peopledon’twantwhatyoumake361Theywantwhatitwilldoforthem.361Theywantthewayitwillmakethemfeel.361Andtherearen’tthatmanyfeelingstochoosefrom.363Ifyoucanbringsomeonebelonging,connection,peaceofmind,status,oroneoftheothermostdesiredemotions,you’vedonesomethingworthwhile.366Stories,connections,andexperiences368Wetellstories.369Wemakeconnections.370Wecreateexperiences.375Everyorganization—everyproject—isinfluencedbyaprimarydrivingforce.377Thedriver,whicheveroneyouchoose,isthevoicethatgetsheardtheclearest,andthepersonwiththatvoiceistheonewhogetstositattheheadofthetable.382whenyou’remarket-driven,youthinkalotaboutthehopesanddreamsofyourcustomersandtheirfriends.384Themythofrationalchoice389“Whenindoubt,assumethatpeoplewillactaccordingtotheircurrentirrationalurges,ignoringinformationthatrunscountertotheirbeliefs,tradinglong-termforshort-termbenefitsandmostofall,beinginfluencedbytheculturetheyidentifywith.”397TheSmallestViableMarket404ifyou’reamarketer,you’reinthebusinessofmakingchangehappen.410itmakesmoresensetobeginwithahurdleyoucanleap.410itmakessensetobeveryspecificaboutthechangeyouseektomake,andtomakeithappen.412Youwanttodefendwhatyou’realreadydoing,415WayBakery,415largestgluten-freebakeryofitskindintheworld.416“Wewanttomakesurenooneisleftout.Byofferingpeoplegluten-free,dairy-free,andkosherbakedgoodsthathappentobedelicious,welettheentirecommunitybepartofspecialfamilyoccasions.Wechangehostsfromexclusivetoinclusive,andguestsfromoutsiderstoinsiders.”418Whatpromiseareyoumaking?419“IfyoudoX,youwillgetY.”421caninvitepeopletoourjazzclubtohavemorethanapleasantevening.423We’renottalkingaboutsloganshere,buttheseslogansgiveyouaninsightintothekindofpromiseI’mtalkingabout.425“ChoosymotherschooseJif,”isapromiseaboutstatusandrespect.427Yourpromiseisdirectlyconnectedtothechangeyouseektomake,andit’saddressedtothepeopleyouseektochange.428Whoareyouseekingtochange?431youneedtochangesomeone.431Orperhapsagroupofsomeones.434essentialquestion:“Who’sitfor?”435Onceyou’reclearon“whoit’sfor,”thendoorsbegintoopenforyou.439Starbuckssetouttoservesomeonewithaveryprecisesetofbeliefsaboutcoffee,time,money,community,opportunity,andluxury—andbyobsessingoverthisgroupofsomeones,Starbucksbuiltabrandfortheages.441Worldviewsandpersonas441Butwhichmarket?443choosingpeoplebasedonwhattheydreamof,believe,andwant,444usepsychographicsinsteadofdemographics.445storiestheytellthemselves.CognitivelinguistGeorgeLakoffcallstheseclumpsworldviews.446Aworldviewistheshortcut,thelenseachofususeswhenweseetheworld.459 Imagesinthisreview Reviewswithimages Seeallcustomerimages Topreviews Mostrecent Topreviews TopreviewsfromtheUnitedStates Therewasaproblemfilteringreviewsrightnow.Pleasetryagainlater.WilliamBachman5.0outof5stars You'llneverbefamous,butyoucanchoosetobe"famoustothefamily" ReviewedintheUnitedStatesonNovember13,2018VerifiedPurchase You'llneverbefamous,butyoucanchoosetobe"famoustothefamily."Inotherwords,youcanmakeadecisiontochooseatribewhowillcareaboutthestoryyouhavetotell,andyoucanconnectthattribeandservethattribe.InSeth'swords:"Ifyou'reabusinessconsultant,adesigner,oraninventor,beingfamoustotherightthreethousandpeopleisplenty."IfyouarenewtoSethGodin,hislatestbookisagreatencapsulationofmanyofhismajorthemes:-Thejobofmarketersistochangepeoplethroughstories-Goforthesmallestviablemarket(asopposedtotheminimumviableproduct)-"Whenyouknowwhatyoustandfor,youdon'tneedtocompete."-"Peoplelikeusdothingslikethis."-Treatdifferentpeopledifferently-Priceisastoryyouaretelling-"Trustisasscarceasattention."-Earnthepermissiontosendregular,expectedcommunicationstoyourcustomers-"Whowouldmissyouifyoudidn'tshowup?"-Organizeandleadyourtribe-"Ifpeoplecare,you'vegotabrand."Don'texpectatechnicalguidetothelatestSEOtechniques.Thisisabookofphilosophicalriffstoponderandreflecton.I'vebeenreadingSeth'sblogeverydayfor~15yearsandhisinsightshavehelpedmebuildathriving,globalbusinessthatgivesmethechancetodomeaningfulworkthatIlove.Ifyouhaven'tbeenfollowingSeth,nowisagreattimetostart.Dobuythisbook,andGoogle"Seth'sBlog"tocontinuereceivingadailydoseofgenerousinsight. Readmore 126peoplefoundthishelpful Helpful Reportabuse Margarita2.0outof5stars Atrulyvaluablelessoninself-marketing ReviewedintheUnitedStatesonDecember27,2018VerifiedPurchase IpurchasedthisbookbecauseSethluredmebyofferingacodewouldgiveaccesstoacommunitywithtonsofvalue.ThetonsofvalueweremoreorlessvideosIcouldwatchonYouTubetooandagroupie-likecommunity.Sethnevershowedup.Headdedsomestalecontentandclosedthethreatstomakesurehisreadersunderstandthathe'snotplanningtointeract.Hethen(orhisstaff)triedtomotivateustoreviewhisbookforan"exclusiveopportunity"tositbyashorteventwhereSethwouldactuallyshowup.Videoreviewsonly.Thisiswhyabookwithre-purposedcontentfromablogcanhavesomanyvideoreviewsinsuchashorttime.No,thanks.I'mnotintothatpopstarthingandIfeelyoushouldtreatpeople,especiallypeoplewhosupportyourwork,withrespectandcare.Pleasedon'tinsultmyintellectwhileyouattempttomanipulateme.Sethdoesdeliveralotofvalue.Butsodoothersthatdon'thavea"prettiestcheerleader"attitude.Thisisanincrediblelessononself-marketingandsellingforwhenyouhavereachedthesizewhereyoucanpullsomethinglikethisoff.It'salsoagreatlessonontheimportanceofhumilityandrespect.IfeelSethshouldre-visitsomeofhisolderworkandpracticewhatheteaches. Readmore 218peoplefoundthishelpful Helpful Reportabuse GeorgeT1.0outof5stars Seriously?Randommusingsatbest. ReviewedintheUnitedStatesonNovember18,2018 Letmebeclearupfront:I’mahugeSGfanandbelievehisapproachtoMarketingisspoton.Iwasveryhopefulandanticipatedthisnewreleaseformonths.IwaslookingforwardtoaworkthattiedallofMr.Godin’stheoriesandadvicetogetherinonevolume.AssoonasitwasavailableIranout,boughtitandscurriedhometodevourit.Myhopeswerequicklydashedinmyquestforsome“meat”,somethingofgenuinevalue,somethingIcouldputtouseinmydailyjobasamarketer.Unfortunately,thebookIsreallyjustacontinuousstringofMr.Godin’srambingsonvarioustopicshe’sdiscussedinpreviousworks.AllofasuddenIwasskippinghugeswathsofexamplesandmusingsinthehopeoffindingsomethinguseful.IknowMr.Godinhasalotofusefuladviceandinsights,butIjustcouldn’tfindanythingIcouldsinkmyteethintointhisparticularbook.I’mhugelydisappointed.IknoMr.Godincandomuchmuchbetterthanthis. Readmore 290peoplefoundthishelpful Helpful Reportabuse TW5.0outof5stars Proudlybiased ReviewedintheUnitedStatesonNovember13,2018VerifiedPurchase TheMarketingSeminarwasalife-changingexperienceforme.Thefirstconceptthatchangedmewasthatmarketingwasaboutmakingchange.Ifyou'relookingtomakeachangehappen-anychange-you'reamarketer.Thesecondconceptthatchangedmewasempathy,taughtinawaythatIhaveneverbeentaughtbefore.Deeperthantheincreasinglytriteadviceto"walkinsomeoneelse'sshoes."Andthereweremany,manyotherthingsIlearnedtherethatradicallychangedthewayIsawtheworld,andThisisMarketingistheperfectcompaniontomyMarketingSeminarexperienceandastand-alonehandbookforthoselookingtomakepositivechangehappen.WhetheryouhaveparticipatedinTheMarketingSeminarornot,Sethguidesthereaderthroughajourneythatisn'tfocusedonproduct,place,price,andpromotion,butempathy,status,connection,stories,tension,tribes(smallestviableaudience),andgenerousattention.Heboldlyconfrontsselfishmarketingthatseekstocajoleormanipulate,anddemystifiesotherconceptsthatallowanyonewiththeheartanddeterminationtomaketheirchangerealovercomebothinternalandexternalbarriers.Awordofwarning,though:whatyoureadinthisbookyoucannotunread.Yourexcusesfornotmakingyourchangehappenwillbecomejustthat:excuses.Nowthatyou'llknow,youwon'thavetheconvenienceofhiding.I'vebeenafanofSeth'sforyearsandhavethepleasuretoconnectwithhim,so,yes,Iambiased.I'mdifferentbecauseofhiswork:abetterleader,abettercoach,abetterteacher,abetterperson.ThisisMarketingcontinueshismissiontoempowerotherstoempowerothers.Itmightworkforyou,too. Readmore 55peoplefoundthishelpful Helpful Reportabuse Seeallreviews Topreviewsfromothercountries Mrs.A.Still1.0outof5stars TotalWasteofMoney ReviewedintheUnitedKingdomonDecember20,2018VerifiedPurchase Thisbookwasabsolutelyuseless.Nothingofanyvalueinitatall.Loadsofstoriesthatweresoboring.Norealpointsatallexcept-getanichetribeandselltopeoplewhowanttobesoldto!Great,howinformative(NOT)ThereisnobasisofanythingthatwasinterestingorinformativeinthisbookandIwouldn’twastemoneybuyingit.Totalrubbish,wasteoftime... Readmore 60peoplefoundthishelpful Reportabuse J.F.Penn5.0outof5stars Marketingasservicetoacommunity,trust,andchangingtheworld ReviewedintheUnitedKingdomonNovember13,2018VerifiedPurchase I'vefollowedSeth'sblogforyearsandIownallhisbooks.Thisisafantasticupdatetowhathehasconsistentlytaught,anexcellentprimerifyou'rejuststartingout,andawaytodeepenyourknowledgeifyou'remoreadvanced.Hismessageoftreatingpeoplelikerealhumanbeingsratherthannumbersonalist,andofearningtrustoverthelong-termresonatesthroughthebook.Italsohasaspectsthatmademethinkanew-forexample,howstatusandaffiliationimpactbehaviour,andhowtocultivatepermissioninasaturatedmediaenvironmentwheretrustisatanall-timelow.Highlyrecommended. Readmore 5.0outof5stars Marketingasservicetoacommunity,trust,andchangingtheworld ReviewedintheUnitedKingdomonNovember13,2018 I'vefollowedSeth'sblogforyearsandIownallhisbooks.Thisisafantasticupdatetowhathehasconsistentlytaught,anexcellentprimerifyou'rejuststartingout,andawaytodeepenyourknowledgeifyou'remoreadvanced.Hismessageoftreatingpeoplelikerealhumanbeingsratherthannumbersonalist,andofearningtrustoverthelong-termresonatesthroughthebook.Italsohasaspectsthatmademethinkanew-forexample,howstatusandaffiliationimpactbehaviour,andhowtocultivatepermissioninasaturatedmediaenvironmentwheretrustisatanall-timelow.Highlyrecommended. Imagesinthisreview 22peoplefoundthishelpful Reportabuse AsadShah1.0outof5stars WorstbookI'vereadallyear ReviewedintheUnitedKingdomonApril12,2019VerifiedPurchase Thatisjustmyopinionthough.IronicallySethdoesexplainhownoteveryoneisgoingtolovewhatyoucreate.Ifyoucreateaproduct/serviceforeveryonethenitwon'tsucceed.WellthenallIamsayingisthatthisbookisnotforme.Itisbroken,thereisnopointbeingmade.Thisisjustacompilationofsomeone'smarketingnotes.Notesthataren'tevenunique.Ifyou'reamarketerandhavedonesomesortofresearchaboutmarketingthentrustme-youwon'tlearnanythingnewfromthisbook.Itisallre-hashed Readmore 19peoplefoundthishelpful Reportabuse @Timothy_Hughes5.0outof5stars NotaMethodologybutASetofIdeas ReviewedintheUnitedKingdomonDecember10,2018VerifiedPurchase Ifyouarelookingforamarketingmethodologywhereyoucanimplementitandstartcrankingthehandle,thisisn'tit.SethprovidesalonglistofthoughtsaboutMarketinginthemodernworld."Obviously"hehastocaterforB2CandB2Baswellasallofthevariantsinbetween.Hedoesfocusinonthedeathofinterruptionmarketingandhowcompaniesnowneedtobuildrelationshipsandhaveconversationswithclients.Healsotakesintoaccountthenewworldorderoftheinternet,mobileandsocial,wherebuyersareempoweredtomaketheirownpurchasedecisionsbythecontentyousharedontheinternet.Or,ofcourse,notfindingyourcontentsoyounotbeingshortlisted.That'sthechoicehepointsouttoday,beinsightful,orfunnyoreducationalorbeignored. Readmore 18peoplefoundthishelpful Reportabuse JonnyCooper5.0outof5stars Anotherreferenceworkfromthemaster ReviewedintheUnitedKingdomonApril13,2019VerifiedPurchase Seth'swritinghasinfluencedmegreatly.Theartofmakingasignificantpointinasfewawordsaspossibleisnotaneasyonetomaster,butGodinhas.Thisisn'tamarketingactionguide,whereyou'lllearntheins-and-outsofspecificplatforms,andnorisitatactical-level101withdailyto-dolists.It'sfarmoreimportantthanthat.It'sastrategicvisionforhowtoestablishyourselfandyourbusinessinthemodernworld.Nobodydoesthisbetter,sobuythisbookifthat'swhatyouneed.HINT:ItISwhatyouneed. Readmore 5peoplefoundthishelpful Reportabuse Seeallreviews Yourrecentlyvieweditemsandfeaturedrecommendations›VieworedityourbrowsinghistoryAfterviewingproductdetailpages,lookheretofindaneasywaytonavigatebacktopagesyouareinterestedin. 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