This is marketing (Book, 2018) [WorldCat.org]

This is marketing ; Seth Godin · New York, New York : Portfolio/Penguin, an imprint of Penguin Random House LLC, [2018] ©2018 · Print book : EnglishView all ... Thisismarketing(Book,2018)[WorldCat.org] NewWorldCat.orgcomingsoon Home WorldCatHome AboutWorldCat Help Search SearchforLibraryItems SearchforLists SearchforContacts SearchforaLibrary Createlists,bibliographiesandreviews: or SearchWorldCat Finditemsinlibrariesnearyou AdvancedSearch FindaLibrary Yourlisthasreachedthemaximumnumberofitems.Pleasecreateanewlistwithanewname;movesomeitemstoaneworexistinglist;ordeletesomeitems. Yourrequesttosendthisitemhasbeencompleted. Cite/Export Cite/Export Copyacitation APA(6thed.) Chicago(Author-Date,15thed.) Harvard(18thed.) MLA(7thed.) Turabian(6thed.) Exportacitation ExporttoRefWorks   ExporttoEndNote/ReferenceManager   ExporttoEasyBib ExporttoEndNote/ReferenceManager(non-Latin)   Cancel Note:Citationsarebasedonreferencestandards.However,formattingrulescanvarywidelybetweenapplicationsandfieldsofinterestorstudy.Thespecificrequirementsorpreferencesofyourreviewingpublisher,classroomteacher,institutionororganizationshouldbeapplied. Print E-mail E-mail Allfieldsarerequired. TheE-mailAddress(es)fieldisrequired.Pleaseenterrecipiente-mailaddress(es). TheE-mailAddress(es)youenteredis(are)notinavalidformat.Pleasere-enterrecipiente-mailaddress(es). Youmaysendthisitemtouptofiverecipients. Enterrecipiente-mailaddress(es): Separateuptofiveaddresseswithcommas(,) Thenamefieldisrequired.Pleaseenteryourname. Enteryourname: Thesubjectfieldisrequired.Pleaseenterthesubject. Subject: TheE-mailmessagefieldisrequired.Pleaseenterthemessage. E-mailMessage: Ithoughtyoumightbeinterestedinthisitemat http://www.worldcat.org/oclc/1050456431 Title:Thisismarketing Author:SethGodin Publisher:NewYork,NewYork:Portfolio/Penguin,animprintofPenguinRandomHouseLLC,[2018]©2018 ISBN/ISSN:9780525540830052554083097802413701480241370140 OCLC:1050456431 Pleaseverifythatyouarenotarobot. Cancel Share Permalink Permalink CopythisURLtolinktothispage: Addareview Wouldyoualsoliketosubmitareviewforthisitem?   Cancel Yourlisthasreachedthemaximumnumberofitems.Pleasecreateanewlistwithanewname;movesomeitemstoaneworexistinglist;ordeletesomeitems. Youalreadyrecentlyratedthisitem. Yourratinghasbeenrecorded Checking... Thisismarketing Author: SethGodin Publisher: NewYork,NewYork:Portfolio/Penguin,animprintofPenguinRandomHouseLLC,[2018]©2018 Edition/Format:  Printbook:EnglishViewalleditionsandformats Summary: "Greatmarketersdon'tuseconsumerstosolvetheircompany'sproblem;theyusemarketingtosolveotherpeople'sproblems.Theydon'tjustmakenoise;theymaketheworldbetter.Trulypowerfulmarketingisgroundedingenerosity,empathy,andemotionallabor.Learnhowtoidentifythesmallestviableaudience.Buildtrustandpermissionwithyourmarket.Adoptthenarrativesyourfansalreadyuse.Findthegutstocreateandreleasetension.Andmostofall,givepeoplethetoolsandstoriestheycanusetoachievetheirgoals.It'stimetostoplying,spamming,andfeelingguiltyaboutyourwork.It'stimetostopconfusingsocialmediametricswithtrueconnections.It'stimetostopwastingmoneyonstolenattentionthatwon'tpayoffinthelongrun.It'stimetobeseenbyfirstlearninghowtosee."--Jacket.  Readmore... Subjects Marketing. Marketing marketing. Viewallsubjects Morelikethis Userlists SimilarItems AddlibrarytoFavorites Pleasechoosewhetherornotyouwantotheruserstobeabletoseeonyourprofilethatthislibraryisafavoriteofyours. Allowthisfavoritelibrarytobeseenbyothers Keepthisfavoritelibraryprivate Save    Cancel Findacopyinthelibrary Findinglibrariesthatholdthisitem... Details Genre/Form: HandbooksandmanualsHandbookGuidesetmanuels AdditionalPhysicalFormat: Onlineversion:Godin,Seth.Thisismarketing.NewYork:Portfolio/Penguin,[2018](DLC)2018042423 DocumentType: Book AllAuthors/Contributors: SethGodin Findmoreinformationabout: SethGodin ISBN: 9780525540830052554083097802413701480241370140 OCLCNumber: 1050456431 Description: xvi,267pages:illustrations,charts;19cm Contents: Notmass,notspam,notshameful-- Themarketerlearnstosee-- Marketingchangespeoplethroughstories,connections,andexperience-- Thesmallestviablemarket-- Insearchof"better"-- Beyondcommodities-- Thecanvasofdreamsanddesires-- Moreofthewho:Seekingthesmallestviablemarket-- Peoplelikeusdothingslikethis-- Trustandtensioncreateforwardmotion-- Status,dominance,andaffiliation-- Abetterbusinessplan-- Semiotics,symbols,andvernacular-- Treatdifferentpeopledifferently-- Reachingtherightpeople-- Priceisastory-- Permissionandremarkabilityinavirtuouscycle-- Trustisasscarceasattention-- Thefunnel-- Organizingandleadingatribe-- Somecasestudiesusingthemethod-- Marketingworks,andnowit'syourturn-- Marketingtothemostimportantperson. OtherTitles: WorkthatmattersforpeoplewhocareYoucan'tbeseenuntilyoulearntosee Responsibility: SethGodin. Abstract: "Greatmarketersdon'tuseconsumerstosolvetheircompany'sproblem;theyusemarketingtosolveotherpeople'sproblems.Theydon'tjustmakenoise;theymaketheworldbetter.Trulypowerfulmarketingisgroundedingenerosity,empathy,andemotionallabor.Learnhowtoidentifythesmallestviableaudience.Buildtrustandpermissionwithyourmarket.Adoptthenarrativesyourfansalreadyuse.Findthegutstocreateandreleasetension.Andmostofall,givepeoplethetoolsandstoriestheycanusetoachievetheirgoals.It'stimetostoplying,spamming,andfeelingguiltyaboutyourwork.It'stimetostopconfusingsocialmediametricswithtrueconnections.It'stimetostopwastingmoneyonstolenattentionthatwon'tpayoffinthelongrun.It'stimetobeseenbyfirstlearninghowtosee."--Jacket. Reviews Editorialreviews PublisherSynopsis SethGodinisasuperstarinthemarketingworld.ThisisMarketingisinterestingandusefulforanyonewhowantsaninsightintohow,andwhy,webuythingsorchangeourhabitsinanyway--TheFinancialTimesBookoftheMonth*TheFinancialTimes* Readmore...   SimilarItems RelatedSubjects:(4) Marketing. Marketing marketing. BUSINESS&ECONOMICS--Marketing--General. Userlistswiththisitem (3) BooksToRead(349items) by wrm updatedabout8hoursago MostpopularitemsforNovember2018(500items) by drewwilson updated2019-01-02 MostpopularitemsforNovember2018(500items) by drewwilson updated2018-12-10 Confirmthisrequest Youmayhavealreadyrequestedthisitem.PleaseselectOkifyouwouldliketoproceedwiththisrequestanyway. Languages: Česky | Deutsch | English | Español | Français | Italiano | Nederlands | Português | ภาษาไทย | 한국어 | 日本語 | 中文(繁體) | 中文(简体) You: SignIn | Register | MyWorldCat | MyLists | MyWatchlist | MySavedSearches WorldCat: Home | About | Help | Search Legal: Copyright©2001-2022OCLC.Allrightsreserved. | PrivacyPolicy | TermsandConditions Cookies: CookieNotice | CookieList | Managemycookies WorldCatistheworld'slargestlibrarycatalog,helpingyoufindlibrarymaterialsonline.Learnmore›› FollowWorldCat: PleasesignintoWorldCat Don'thaveanaccount?Youcaneasily createafreeaccount. UserName: Password: Remembermeonthiscomputer Cancel Forgotyourpassword?