18 Powerful Marketing Strategies That You Should Steal in 2022

18 Powerful Marketing Strategies To Grow Business Faster · #1. Set a Goal and a Budget · #2. Build Your Influence · #3. Leveraging Employees as ... Skiptocontent Products All-In-OneSuite MarketingAutomation EmailMarketing EmailSequences LandingPages WebForms 360DegreeCustomerView AppointmentSchedulingSoftware ContactManagementSoftware FreeCRM SalesCRM FreeLiveChatSoftware Macros SLA Views Tickets MarketingBay MarketingAutomation EmailMarketing EmailSequences LandingPages WebForms SalesBay 360DegreeCustomerView AppointmentSchedulingSoftware ContactManagementSoftware FreeCRM SalesCRM ServiceBay FreeLiveChatSoftware Macros SLA Views Tickets Pricing Resources Blog Demo SignUp Menu Products All-In-OneSuite MarketingAutomation EmailMarketing EmailSequences LandingPages WebForms 360DegreeCustomerView AppointmentSchedulingSoftware ContactManagementSoftware FreeCRM SalesCRM FreeLiveChatSoftware Macros SLA Views Tickets MarketingBay MarketingAutomation EmailMarketing EmailSequences LandingPages WebForms SalesBay 360DegreeCustomerView AppointmentSchedulingSoftware ContactManagementSoftware FreeCRM SalesCRM ServiceBay FreeLiveChatSoftware Macros SLA Views Tickets Pricing Resources Blog Demo SignUp FreeSignup HomeMarketing18PowerfulMarketingStrategiesToGrowBusinessFaster Thebestmarketingstrategiesofalltimearealwaysaboutthebasicsofhumanbehavior. Afterall,ifyou’renotabletounderstandthepsycheofyourpotentialcustomers,noamountofadspendcansaveyourbusiness. Marketingisthemostimportantpartofgrowingabusiness—andifyou’relookingformarketingstrategiesthataretrulypowerful,therearetwothingsyoushouldknow: “What”arethebestmarketingstrategies;and, “How”thesemarketingstrategiesworkbest. Inthisblogpost,wehavelistedandexplained18highlyeffectivemarketingstrategiesthatthegreatestofbrandshaveusedtoimprovetheirbottomline. Wehavealsosharedeasytipsforyoutoexecutethesemarketingstrategiesforyourbusiness. Thesemarketingtacticsreallyjustspeaktothefundamentalsofgoodhumanrelationships,andfactorinthelatesttechnologicalaidsformarketingyourbrand. Readon. TableofContents PowerfulMarketingStrategiesToGrowYourBusinessFaster#1.SetaGoalandaBudget#2.BuildYourInfluence#3.LeveragingEmployeesasThoughtLeaders#4.ChampionOneSocialChannel#5.BuildRapportthroughEmail#6.BlogStrategically#7.ConductResearchThatImpactsYourSEO#8.TeachOthers#9.Survey,Listen,andLearn#10.ReexamineYourLandingPages#11.StandforSomething#12.LeverageSocialMediaAdvertising#13.LeverageGoogle’sLocalOfferings#14.PrioritizeRetention#15.WooYourAudience#16.ExplorePartnerships#17.EnableYourAudiencetoGettoKnow,LikeandTrustYou#18.PromoteaFreeConsultation#19.BonusStrategy:WriteaColumnConclusionVinayKoshy PowerfulMarketingStrategiesToGrowYourBusinessFaster Allsmallbusinesseswantalow-budgetmarketingplan.Theproblem,however,isdeterminingwhichofthesuccessfulsmallbusinessmarketingstrategiesofferthehighestROI. That’swhywearesharingalistofhigh-ROImarketingstrategiesthatyoucanandshouldstealfromtheindustrytoday. #1.SetaGoalandaBudget Everybusinessneedsadirection.Everymarketingcampaignneedstostartwithagoalandabudget. Thisisperhapstheonlyfreemarketingstrategyintheworld. Withoutagoalandabudget,itbecomesexceptionallydifficulttodeterminewhetherornotyourcampaignwassuccessful. Plus,accordingtoCoSchedule’sroundupof2018marketingstatistics,marketersthatsetgoalsfortheircampaignsare429%morelikelytoreportsuccess. AsForbescontributorJaysonDeMerssays,thismakessensebecause: “Goal-settingeliminatessubjectiveperceptionsofreality,makingsuccessobjectivelymeasurable.Inthatcontext,successisn’tavagueidea;itbecomesdemonstrable.” Let’stakealookatafewtipsforsettingyourmarketingcampaigngoalandbudget: Choose1-5KPIstomeasure. ThemostpopularKPIstomeasureincludequalifiedleads,traffic,anddirectrevenue. Setarealisticbudget. TheU.S.SmallBusinessAdministration recommendsthatyouspend7-8%oftotalrevenueonyourmarketingcampaigns. Focusontheprocess,notthegoal. Onceyourgoalisset,createaprocessforachievingitanduseyourKPIstomeasureandcontinuallyimprovethatprocess. #2.BuildYourInfluence ThemostsuccessfulmarketingcampaignshelpyouachievethehighestROI.Onceyoubuildyourinfluence,youcanusemanymorepowerfulmarketingstrategies. Withinfluencermarketing deliveringROIashighas$6.50forevery$1spent,it’squicklybecomeoneofthemosteffectivemarketingstrategiesforasmallbusiness. Thisexplainswhyinfluencersarefindingtheirwayintomanysocialmediapromotionalstrategiesusedbysmallbusinesses. Tocreateasuccessfulinfluencermarketingcampaign,EntrepreneurcontributorMurrayNewlandsrecommendsthefollowingsteps: SelectyourKPIs Focusonthesocialmediachannelswhereyourtargetmarketismostpresent Findacredibleinfluencer Planyourpublishingschedule Consistentlyimproveandmeasureyouroutcomes #3.LeveragingEmployeesasThoughtLeaders Alternatively,youcouldalwayscreateinfluencersfromyourownemployees.Oftenreferredtoasthoughtleadership,socialsellingandemployeeadvocacyarebecomingmorepopularwithcompanieswhowanttoamplifytheirbrandmessage.  Goingbeyondsimplyresharingcorporateposts,employeeadvocacyallowseachoneofyouremployeestobecomebrandambassadorsandsocialsellers,sharingthecontentthatmakesthemostsensefortheirindividualindustrieswhilepromotingyourcompany.  Infact,accordingtoLinkedIn,Salespeoplewhoareusingsocialmediatosellare51%morelikelytohittheirsalesquotasovertheirlesssocialsavvypeers—andtheywouldknow.LinkedInwasresponsiblefornearly95%ofconversionscomingfromemployeeadvocacypostsin2021.  ImageSource #4.ChampionOneSocialChannel Withtheundeniablepotentialofsocialmediamarketingasasmallbusinessmarketingstrategy,itcanbetemptingtotryandfindsuccessonasmanysocialplatformsaspossible. But,asmarketingguruNeilPateltellsus,it’sbesttofocusononesocialchannelatatime: “Jumpinginheadfirstandattemptingtomanage,say,fourorfivedifferentchannelscanbeoverwhelming,andyou’reunlikelytokillitatanystrategy.Evenifyou’reasavvymarketer,yousimplycan’tdevotethenecessarytimetoextractthefullpotentialofanysinglechannel.” Tobecomeachampionofonesocialchannel,theteamatSocialMediaMarketorecommendsa12-stepprocess: ImageSource #5.BuildRapportthroughEmail With59% ofmarketersclaimingthatemailistheirmosteffectivemarketingchannelforrevenuegeneration,thisisonestrategythatyoudon’twanttoignore. Ifyouhaven’tstartedbuildingyouremaillist,SocialTriggersfounderDerekHalpernrecommendsafewtipsforgettingstarted: Createalong-termcontentstrategytodriveorganictraffictoyourwebsite Createmultipleopt-inoffers Utilizeanemaillistpopupform Addabannerwithaninvitationtosubscribetoyouremaillisttoyourbusinesssignature. YoucanusetoolslikeDesignhillemailsignaturegeneratortocreateaprofessionalemailsign-offwithlinks,banners,andcall-to-actions. Formoredetails,checkoutthisarticleonhowtogetmoreresultsfromeveryemailyousend. #6.BlogStrategically Whendonecorrectly,startingablogisoneoftheabsolutebestwaystodrivetargetedtraffictoyourwebsite. Infact,marketersthateffectivelyutilizeblogstendtoget67% moreleadsthanthosethatdonot.Butthat’sonlyifyou’redoingitright. Tosucceedwithblogging,youshould: Findyourniche.Choosinganicheisoneofthehardest,butmostimportant,considerationsbeforeyoustartablog. Focusonqualityoverquantity.Onelong-form,comprehensivepost(1,500+words)isworth5xabrief,non-informativepost. Developapromotionstrategybeforewriting. Manyexpertcontentmarketersrecommendspending20%ofyourtimeoncontentcreationand80%onpromotion. Createevergreencontent.Whenyoucreateevergreencontent(andupdatethatcontentwhennecessary),yourcontentassetscompoundtheirimpactovertime. UsephotoeditingtoolslikeInstasizetocurateyourcontent. #7.ConductResearchThatImpactsYourSEO With70-80% ofmodern-dayconsumersignoringadsaltogether,rankingfortargetedkeywordshasneverbeenmoreimportant. TorankinSERPsforkeywordsthatcandrivehigh-qualityleads,thereareafewsimpletipsthatyoushouldfollow: Focusonlow-competition,long-tailkeywords. Ifyouownaweddingbusiness,you’renotgoingtocompetewithDavid’sBridalforthekeyword“weddingdress.”Instead,youshouldfocusyoureffortsonlow-competition,long-tailkeywordsthatarerelevanttoyouraudience. UtilizetoolslikeSEMRushorKWFinder. WhileitmaybetemptingtouseGoogle’sKeywordPlanner,it’sbeenproventhattheyhidemanylow-competitionkeywords inanefforttoincreaseadspend.ToolslikeSEMRush and/orKWFindermakeitincrediblyeasytofindhigh-ROIkeywordsthatcandrivehigh-qualityleadstoyourwebsite. #8.TeachOthers AsForbescontributorBrianSuttersays,“Teach,don’tsell…” “Theideaofteachinginsteadofsellingseemstoturnmarketingonitshead,andyetit’satthecoreofcontentmarketing.‘Teach,don’tsell’isexactlywhatmakescontentmarketingdifferentfromadvertising.” Thisisaconceptthatfartoomanymodern-daymarketersmisunderstand. Andit’swhymanybusinessesstruggletodifferentiatetheirmessagethroughcontentmarketing. Toensureyou’reteachingyouraudiencetherightway,Sutterrecommendsthatyou: Don’tincludeCTAsthataskreaderstobuysomethingineverypieceofcontent Focusonyourcustomerandwhattheywanttoknow,notwhatyouwanttotellthem Begenerouswiththecontentyouoffer #9.Survey,Listen,andLearn Marketingresearchplaysacrucialroleinthesuccessofyoursmallbusinessmarketingstrategies. Afterall,ifyoudon’tknowtheaudienceyou’remarketingto,it’sgoingtobedifficulttocommunicatewiththemeffectively. Oneofthebestwaystoperformmarketresearchisthroughtheuseofsurveys.Togetthemostoutofthisstrategy,SurveyMonkey recommendsthatyou: Defineyourobjectivefortheresearch Settimelines Segmentyouraudiencetodeterminewhoreceiveswhichsurvey Useproventoolsthatallowyoutocollectandanalyzedata #10.ReexamineYourLandingPages Onesmallbusinessmarketingstrategythatcanhaveanimmediateimpactonconversionsisthefocusofyourlandingpages. Whilemostconversionexpertsarequicktorecommendthatyoushouldalwaysstartyourmarketingcampaignwithadedicatedlandingpage,manyfailtomentiontheimportanceoffocusingonasinglegoal. Foryourlandingpagetosucceed,yourfocusshouldbeongettingyourreaderstotakeasingleaction. Afterall,ifyouhave20linksonyourlandingpage,yourattentionratiois5%.Withonelink,thatratiois100%. Thissimpleactoffocusingongettingyourreaderstotakeoneactiononeachpagecandowondersforyourconversionrates. Ifyouaren’tusinglandingpagestohelpsellyourproductsorservices,youcouldbemissingoutoncountlesspotentialcustomers. #11.StandforSomething ArecentMcCannstudyfoundthat42% ofAmericanconsumersbelievethatbrandsandcompaniesarelesstruthfultodaythantheyweretwodecadesago. Translation:Almosthalfofallconsumersdon’ttrustmodern-daybusinesses. Withthisinmind,standingforsomethingthat’simportanttobothyouandyourtargetaudiencecanbecomeahugedifferentiationfactor. Takeforexample theALSicebucketchallengethatwentviralandraised$220millionfortheALSAssociation. Hereareafewwaysyoucandoit: Sponsoracharitableevent Joinforceswithyouremployeesandcustomersforafundraisingevent Donateyourproduct/servicetoacharityevent #12.LeverageSocialMediaAdvertising Socialmediahascertainlychangedthegameasfarashowmodern-daymarketingworks. Butwhilemanysmallbusinessesfocustheireffortsonthefreeandlow-costmarketingopportunitiesthatsocialmediaplatformsoffer,adshavealsoproveneffectivetodriveROI. Unsurprisingly,Facebookdominatesintheworldofsocialmediaadvertising,asover93% ofmarketersusesomeformofFacebookads. TogetthemostoutofyourFacebookadcampaign,thereareafewthingsyou’llwanttofocuson: Ensurethatyou’recreatinganattractiveoffer TracktherightKPIs Utilizeattractiveimagesand/orvideos Setclear,measurablegoals #13.LeverageGoogle’sLocalOfferings Asasmallbusiness,localSEOcanmakeorbreakyourbusiness. AndwhiledeterminingthedrivingforcesbehindwhichlocalbusinessesrankhighestinGoogleisstillsomewhatofamystery,thebelowgraphicfromMozbreaksitdowninaneasy-to-understandway: ByfocusingonoptimizinglocalSEOfortheabovefactors,youcanquicklypositionyourselfforsuccessintheSERPs. #14.PrioritizeRetention It’shardtodebatetheimportanceofcustomerretentiontothelong-termsuccessofyoursmallbusiness. Theprobabilityofsellingtoanexistingcustomerisapproximately65%andthatforsellingtoanewcustomerisabout10-15%. Toensurethatmoreofyourcustomersarecontinuingtopurchasefromyou,growthmarketerSujanPatelrecommendsthatyoufocusonimprovingyouronboardingprocess. Todoit,Patelsaysthatyoushould: Establishthepointwhereyou’relosingcustomersandfocusyoureffortstherefirst Defineyourcustomers’definitionofsuccessandhelpthemachieveit Helpyourcustomersachievequickwins Createevergreenresources #15.WooYourAudience Storytellingisapowerfultoolforanymarketer.Itcandriveuptheconversionratesbyasmuchas400%. Whileitcanbedifficulttomeasure,there’slittledoubtthatstorytellingcanbeaneffectivewaytomarketyourbusinessandattractaloyalfollowing. Todothat,ForbescontributorMikeKappelrecommends5EssentialTipsforBusinessStorytelling: Determinetheparameters(who,what,when,where) Becompletelyauthentic Determinetheoutcome Beconsistent Allowcustomerstobecomepartofthestory #16.ExplorePartnerships Exploringandutilizingpartnershipswithothersmallbusinessescanboosttherevenuepotentialofyourbusinessexponentially. AsEntrepreneurcontributorWebSmith pointsout: “Youcansurvivealone,butyou’llonlyreallythrivewhenyouplugintothecommunityaroundyou.” Todevelopeffectivepartnerships,Smithrecommendsthatyou: Beupfrontaboutyourbusiness Asktherightquestions Focusonpartnershipopportunitiesthatcanbemutuallybeneficial #17.EnableYourAudiencetoGettoKnow,LikeandTrustYou Webinarshavebecomeago-tomarketingstrategyfortechbusinesseswithagooddigitalpresence. However,smallbusinessesthatarenotsotech-savvyaremissingout. Withwebinarsbeingnotedasamongthetop5mostsuccessfulmarketingstrategies,youneedtotakeadvantageofthistrend. AmyPorterfielduseswebinarsasacriticalcomponenttobuildinghercustomerbase.Shesayswebinarshelpheraudiencegettoknow,like,andtrusther. ToborrowfromForbesContributorAshleyStahl,awebinarhostshould: Focusoncreatingamazingcontent Chooseatimethat’sconvenientforyourtargetaudience Prepare,prepare,prepare #18.PromoteaFreeConsultation Whileitwillundoubtedlyvarybyindustry,theconversionrateofofferingfreeconsultationsmakesitoneofthemosteffectivesmallbusinessmarketingstrategiestrendingtoday. Infact,insomecases,evenmedicalbusinesseshaveseenconversionratesashighas75%whentheyoffer freeconsultations. Let’stakealookatafewtipstoraisethelikelihoodofturningaleadintoacustomerthroughyourfreeconsultation: Focusonhelpingthecustomerandcreatingaquickwinforthem Asktargetedquestions Showthemwhyandhowyoucanhelpthem Afreedemogoesalongwayinclarifyingthecustomer’sdoubtsandbuildingtrust. #19.BonusStrategy:WriteaColumn Writingacolumnforwell-knownpublicationsthatshareyourtargetaudienceisagreatwaytodrivetraffictoyourwebsiteandgeneratebrandrecognition. JoshSteimleforexample writesforpublicationslikeForbeswhichhasservedtoprovidegreatleadsforhisbusiness. Thistactic,whichisalsoknownasguestposting,canalsohelpyoudeveloppartnershipswithbusinessesandwebsiteownersthatshareyourtargetmarket. Tosucceedwiththisstrategy,Copyblogger recommendsthatyou: Focusontheneedsoftheeditorandcolumnyouintendtowritefor Createamazingcontent Becomeago-toresource Don’tbeoverlypromotional—focusonprovidingvalueinstead Howdidyoulikeourblogpost?Wouldyouliketoreadmoresuchcontent?DigitalAgencyNetworkhas14tipsforeffectivedigitalmarketingagencygrowth. 👉👉GetFREElifetimeaccess(upto15users)toEngageBay–thesimplestandpowerfulAll-in-Onemarketingsoftwareforgrowingcompaniesfromhere.  Conclusion Inthisblogpost,wehavesharedwithyou18(actually,19)ofthebestmarketingstrategiesofalltime. Wesincerelyhopethatyouhaveenjoyedreadingandlearningfromthem. Doyouknowanyothermarketingstrategynotlistedherethathasproventoworkforbusinesses?IfYES,doletusknowaboutitinthecommentssectionbelow. Also,pleasesharethispostwithyourcolleaguesandfriendswhomightfindthesemarketingstrategieshelpfultoo. Ifyouneedafreemarketingsoftware,rememberthatEngageBayisdesignedfornovicemarketersandsmallbusinesses. Thisall-in-oneemailmarketing,landingpagebuilder,andcustomersupportsoftwareisfreetouseforasmallnumberofcontacts,andsuperaffordablewhenyouscale. p.s.Wehavealotofgreatblogs.Takealook: LeadScoringModeltoCloseMoreDealsinanEfficientWay 25BestEmailSubjectLinesToBoostOpenRatesin2020 8HubSpotAlternativesYouShouldSwitchToIn2020 WhatIsaCRMDatabaseandHowToUseItTheBestWay 7FundamentalCRMMetricsThatYouShouldBeMeasuringForSuccess 10BestTriggerEmailMarketingCampaignsRevealedin2020 VinayKoshyVinayKoshyisamarketresearchandSEOconsultant.HewritesforEngageBayaboutmarketingstrategiesthatreallywork,andthebesttoolsinmarketingautomationtoday. Postnavigation ←PreviousPostNextPost→ LeaveaCommentCancelReplyYouremailaddresswillnotbepublished.Requiredfieldsaremarked*Typehere..Name* Email* Website Savemyname,email,andwebsiteinthisbrowserforthenexttimeIcomment. 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