10 Marketing Strategies to Fuel Your Business Growth

10 Marketing Strategies to Fuel Your Business Growth · 1. Use social media. · 2. Create video tutorials. · 3. Start blogging now. · 4. Understand ... SubscribetoEntrepreneurfor$5 Subscribe Entrepreneur Skiptocontent ProfileAvatar Search Menu CloseMenu StartingUp StartingaBusiness AskanExpertMentoring Webinars EntrepreneurElevatorPitch Finance SideHustleAccelerator GrowingaBusiness GrowthStrategies Marketing Sales CustomerService SocialMedia EntrepreneurInsurance Franchise FranchiseCenter TaketheFranchiseQuiz Franchise500List FranchiseHow-Tos FranchiseServiceProviders FranchisesforSale BizOppListings Inspiration SuccessStories Leadership Entrepreneurs Branding TimeManagement FollowUs Facebook Twitter LinkedIn TikTok Instagram Snapchat Youtube RSS BrowseBy Video Podcast LatestNews PopularArticles Books Webinars Spotlight Editions UnitedStates Spanish MiddleEast India AsiaPacific Georgia Europe SouthAfrica SubscribetoEntrepreneur Newsletters MagazineSubscriptions Signingoutofaccount,Standby... 10MarketingStrategiestoFuelYourBusinessGrowth Youneedmorethanonestrategy.Youneedastrategyforeveryopportunity. By R.L.Adams September 12,2017 OpinionsexpressedbyEntrepreneurcontributorsaretheirown. Growingabusinessisn'teasy.First,youneedaviableidea.Fromthere,youneedtodiscoveraprofitableniche,defineatargetdemographic andhavesomethingofvaluetosellthem.Whetheryou'repeddlingproducts,servicesorinformation,gettingthe wordouthasbecomeincreasinglyburdensome.Andwithouttherightmarketingstrategiestofuelyourgrowth,churningaprofitandstayingafloatisvirtuallyimpossible. DavidLees|GettyImages However,identifyingtherightstrategiestomarketyourbusinessisoftenlikenedtorocketscience.Howdoyougetyourmessagetotherightaudienceanddoiteffectively?Howdoyouboostvisibilityandincreasesaleswhilesustainingaprofitwithaconvertingoffer?Today,withsomuchvyingforourattentionfromsocialmedia,tosearchengineoptimization,bloggingandpay-per-clickadvertising,it'seasytoseewhymostarereadytopulltheirhairout.Thetruthisthatwhatgotyoutothispointinbusinessislikelynotgoingtogetyoutothenextlevel.Ifyou'refeelingstuck,jointhefray.Mostentrepreneursaresobusyworking"in"theirbusinessesthattheyfailtowork"on"theirbusinesses.Asaresultofdealingwiththeday-to-dayoperationsofacompany thatincludescustomerhand-holding,supply-chaindemandsandmore,weoftenneglecttowieldtherightmarketingstrategiesthatwillhelpfuelourbusiness'sgrowth.Whatdoesittaketodothat?Simplyput,youhavetotakeastepbackforamoment.Youhavetoanalyzeandunderstandthebasicmechanicsofyourmessageandhowtoeffectivelyreachalargeraudiencewithoutlosingyourshirt.Thesecrettoallofthis?Nomatterwhatmarketingstrategyyouuse,ifyoudon'thaveaneffectivesalesfunnelandoptimizeyourconversions,you'lljustbethrowingmoneyaway.Whatarethebestmarketingstrategiestouse? Mostbusinessesarefacedwithaconundrum.It'saCatch-22.There'saclearneedforincreasedvisibilitytodrasticallyimprovesales.Butinordertogetmorevisibility,businesseshavetospendmoremoney.Whenthatwellrunsdry,whatareyousupposedtodo?Thereisnoobviousandclearanswertothatquestionthatcoversallsituations.Buttherearethingsthatcanbedonetoday,rightnow,evenonashoestringbudget,toreachmorecustomerswithoutbreakingthebank.However,itallboilsdowntotime.Ifyoulackthemoney,yousurebetterhavethetimetoputinthesweatequity.Eitherwayyousliceit,aslongasthefundamentalsofasoundbusinessarethereandyou'reworkingtirelesslytobuildanauthenticrelationshipwiththeconsumerbysincerelytryingtoaddvalue,thenthereare10go-to strategiesyoucanusetomarketanybusinessonline. 1.Usesocialmedia.Youcan'tignoresocialmedia.That'swherealltheso-calledmagicishappening.Somebusinesseshavebeenbuiltsolelyonthebacksofsocialmedia.Itcanbeintimidatingatfirst.Sure.Butasyoubuildmomentum,you'llfindpostingonsocialmediatogeteasierandeasierovertime.Ofcourse,youcouldalsohireasocialmediamanagerifyouhavemoneytoburn.Butifyoudon't,justbeyourself.Beauthentic.Postyourthoughts.Postyourproducts.Postanythingthatyoufindrelevantandusefulthatwouldhelpyouraudienceeitherlearnmoreaboutyouandyourbusiness,orabouttheindustrythatyou'rein.UsedirectmessagesonplatformslikeInstagramandevenSnapchatorTwittertoreachouttoothersuccessfulbusinessesoreventocommunicatewithpotentialcustomerswhomightbelookingforyourproductsandservices.Thisisverypowerfulmarketing.Related: 10Lawsof SocialMedia Marketing2.Createvideotutorials.Oneofthemosteffectivewaystogetthewordoutonyourbusinessistocreatevideotutorials.Teachpeoplesomethinguseful.Walkthemthroughit.Holdtheirhands.Step-by-steptutorialsarealltherage.Thebetteryouareatthis,andthemorevalueyouprovide,thequickeryoucanboostyourvisibility,andultimately,yoursales.Today,YouTubeisthesecondlargestsearchengineintheworldbehindGoogle.Wheneversomeonewantstolearnsomethingvisually,theyheadthere.You'velikelydoneityourselfcountlesstimes.Sojustaskyourselfwhatyoucouldteachinyourbusinessthatwouldhelpconsumerssolvesomepainpoint?Whatgotyouintobusinessinthefirstplace?Thehardestpart?Hearingyourownvoiceplayingbackandevenseeingyourself.Now,youdon'thavetoappearvisuallyoncamera,butyou'lllikelyneedtobeheard.Yougetusedtoitovertime.Butyoucan'tignorethevisibilityandreachofYouTubesogetoutthereandstartmakingauthenticandusefulvideostoday,rightnow.Related: 6WaystoUse Video toSellNew-ProductConcepts3.Startbloggingnow.Sure,youcouldstartablog.Ifyoudon'thaveablogforyourbusiness,thenyouneedtostartoneimmediately.Butyoudon'tjusthavetoblogonyourownblog.Mostpeoplefindbloggingmundanebecausetheylackthevisibility.Thetruthisthatyourblogisgoingtobelikeabarrendesertunlessyouknowwhatyou'redoing.Butthisisn'tjustaboutpostingyourideasonyourownblog.Youshouldstartauthorityblogging.UseplatformslikeMediumtopostcontent.AnswerquestionsonQuoraandReddit.OrgetoutthereontoLinkedIn'spublishingplatform.Theseareallauthoritydomainsthatanyonecanposton,whichhavemassiveaudiences,givingyouinstantandimmediatereachrightnow.Whenyoudoblog,ensurethatyoublogeffectively.Don'tpostthincontent.Thinkaboutaddingvalue.Worriedaboutrevealingallyourbusinesssecrets?Don'tbe.Giveawaythefarm.Givepeoplesomuchvaluethatyouinstantlybecomeanauthorityintheireyes.Thisisoneofthemostpowerfulstrategiesyoucanusetomarketanybusiness.Related: 5WaystoBuildanAudienceforYourBlogand10WaystoMakeMoneyOnceYouHave4.Understandsearchengineoptimization. ThisisanareaofmarketingthatI'mincrediblypassionateabout.Butit'salsoanareathatmanypeoplearedeathlyfrightenedby.Yes,SEOcanbefrightening.Butitcanalsobepowerful.AndwhenyoulearntoleverageitandyoulearnSEOtherightway,theskytrulyisthelimit.TherearecompaniesouttherewhoteachyouhowtouseshadyPBNsandotherlinkschemesto"trick"Google.Itmightgetshort-termresults,butinthelongterm,you'lllandinhotwater.Youcan'ttakeshortcutswithSEO.Justlikeinbusiness,youhavetoputintheworkandthetimeifyouwanttoseetheresults.Sometipsfordoingthistherightway?Don'tspamkeywords.Handsdown.Thisisoneofthebiggestmistakesmostpeoplemake.Createyourcontentforhumanswhilealsopayinghomagetosearchengines.Butmoreimportantly,ensurethatwhateveritisthatyou'reconveyingisinsightful,engaging,uniqueandaddsatremendousamountofvalue.Related: SEOTutorial:12ImmutableLawsForDominatingGoogle'sSearch5.Leverageinfluencers.Wanttogetthewordoutthereandboostyourvisibilityonsocialmediawithouttakingyearstobuildtheaudience?Thenyoushouldcertainlyleverageinfluencers.Butthekeyistofindtherightinfluencer.Youdon'thavetogowithinfluencerswithmillionsoffollowers.Youcouldoptformicro-influencerswithtensofthousandsorevenahundredthousandfollowers.Thetrick?Findtherightinfluencerinyournichesothatyou'retargetingtherightaudience.It'snotjustaboutspreadingyourmessage.It'saboutspreadingyourmessagetotherightconsumerbase.Ifyoucandothatproperly,thenyoucanlikelyreachasizableaudiencefornotmuchmoneyinvestedwhenyouthinkaboutthepotentialprofititcanreturn.Ifyoursalessystemsandproductsareinplace,thenthismakessense.Ifyouhaveanofferthat'sclearlyconverting,andit'ssimplyaboutmorevisibility,thenthisislikelytherightmarketingstrategyforyourightnow.Assessthesituationandreachouttoinfluencersandgaugetheirpricing.Dosmalltestsandseewhatworks,thenscale.Related: 10Rulesfor Leveraging SocialMediatoGrowYourBusiness6.Buildagreatleadmagnet.Somucheffectivenessinmarketingreallydoesboildowntocreatingagreatleadmagnet.I'vefoundthattherightleadmagnetpresentedtotherightaudiencecanhaveexplosiveresults.Thebestwaytodothisisifyoucanidentifytherightpainpointsandpresentasolutioninyourleadmagnet,thenyou'rewellonyourway.Whatproblemare consumersfacinginyourniche?Whatmadeyougetintobusinessinthefirstplace?Askyourselfthesequestionsbeforebuildingoutyourleadmagnet.Thebetteryouidentifytheproblemorpainpointsattheoutset,thebetteryou'llbeatactuallyaddressingthatwithasolutioninyourleadmagnet.Whattypeofleadmagnetshouldyoubuild?Thatcouldeitherbeanebook,acheatsheet,achecklist,avideoandothers.Ofcourse,it'snotjustabouttheleadmagnet.Youhavetohaveasqueezepagewithsizzlingsalescopytogetpeopletodropintoyourfunnel.Butitallstartswithagreatleadmagnet.Thebetteritis,themoreeffectiveyou'llbeatreachingyouraudience.Related: HowtoCreatea LeadMagnet ThatActuallyGetsLeads7.UseFacebookadswithre-targeting.OneofthemostpowerfulmethodsyoucanusetomarketjustaboutanythingthesedaysareFacebookads.WithFacebook,youcanreachaveryspecificaudienceandyoucandoitveryeasily.Youcantargetbyinterest,age,relationshipsstatus,geographiclocation,and somuchmuchmore.Butthetrickheretogettinggreatresultsisn'tjustaboutclick-traffic.Youhavetofocusonconversionsandre-targetingthroughpixels.Ifyoudon'tknowhowtoinstalltheFacebookPixelonyoursite,thenyouabsolutelymustlearnhowtodothisrightnow.Evenifyou'renotrunningFacebookads,youcanbuildyouraudiencewithapixel.Pixelstrackeveryonewhocomestoyoursite,andyoucanbuildcustomaudiencesaroundthem.Forexample,ifyoupostcontentabouthowtolearntodriveasemi-truck,andyoutrackvisitorswithpixels,youcanthenmarkettruckdrivingcertificationtopeoplewhohavealreadyshownaninterestinthatalreadybecausetheyvisitedthatspecificpage.Andyourconversionswillskyrocket.Related: Here'sHowtoMaster FacebookAdvertising andWhyYouMust8.UseLinkedIntherightway.DoyouhaveavideoonyourLinkedInprofile?Didyouknowthatyoucaneasilyaddone?Whynottakethetimetointroduceyourselfandyourbusiness.Linkthattoyourprofiledescription.Thisisaneasywaytopassivelymarketyourbusiness,andwhenit'sdoneright,itcanleadtoshockingresults.IfyouhavelotsofconnectionsonLinkedInandyou'renotreallypostingonthere,startimmediately.Youcanreachalargeaudience,especiallywhenyourpostsgoviral.Thisisagreatplacetoconveytheentrepreneurialjourney.Talkaboutyourchallengesandtellstories.Themoreeffectiveyourstories,thelargeryourpotentialreachwhenyougoviral.Youcanalsoreachouttootherbusinessesandcollaboratewithlike-mindedentrepreneursonLinkedIn.It'sagreatgo-toresourceforallthingsbusinessandtoomanypeopleoverlookthis.Related: Seriously,PleaseStopTryingto'GoViral'on LinkedIn9.Createanaffiliateprogram.Mostpeopledon'tunderstandthepowerofaffiliatemarketing.Affiliatescanprovidemassivefuelforgrowth.Butapproachingtherightpartnersisn'talwaysthateasy.Youhavetohavegoodconversionifyouwantthebiggeraffiliatetotakeyouseriously.I'vefoundthatnavigatingtheaffiliateminefieldcanbetricky.Ittakespersistenceandittakestruegrittomakeitthrough.Mostofusgetdiscouragedafterafewsetbacks,butyoucan'tallowemotionstogetinthewaywhenitcomestoaffiliate.Buildanaffiliateprogramandstartreachingouttopotentialaffiliatewhocanassistyou.Thereareloadsofwebsitesyoucanuseaswellsuchas E.BrianRoss'sJVZoo,orTimandEileenBarber'sClickBankandCommissionJunctiontogetthewordout.Related: TheAffiliateMarketingModel:ABlueprintforSuccessintheGigEconomy10.UseEmailMarketingSequencesPartofanygoodsalesfunnelisgoingtobeanemailmarketingsequence.Thesearetheautomatedmessagesthatgoouttousersoncetheysubscribetoyourlist.Useyouremailsequencetobuildarelationshipwiththesubscriber.Beauthenticandtransparent.Andconveyyourjourney.Usetheemailresponsesandclickstosegmentyourlist.Forexample,ifsomeoneclicksonaspecificlink,they'veclearlyshownaninterestinsomething.Tagthatsubscribertomarkettothemlater.Ifsomeonebuys,tagthemasabuyer.Identifyingyourbuyersandtheinterestsofyoursubscribersishugeforsegmenting.Whenyoudosendbroadcasts,splittest.Splittesteverything,infact,Youneverreallydoknowwhat'sgoingtobethemosteffectiveuntilyoupullthetriggerandreallytestitout.Thiswillhelpyouunderstandwhatyouraudiencerespondstobetter,makingyouabettercommunicator,andbetterabletoselltoyourcustomers. 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