71 Instagram Tools to Skyrocket Your Social Media Marketing

Photo Editing Instagram Marketing Tools. Editing your photo content is one of the simplest ways to increase the total content you offer on ... ContentQuickSelect ContentScheduling&Publishing HashtagResearch ContentandUserResearch ContentCapturing PhotoEditing VideoEditing ClickTracking Competitions E-commerce InfluencerIdentification AccountManagement Analytics ToolSuites Miscellaneous 71InstagramToolstoSkyrocketYourSocialMediaMarketing It’s2020–Instagramisessential.Notjusthavingawellcraftedpresencebutalsobuildingspectacularengagementrates.Itsengagementis10timeshigherthanFacebook,54timeshigherthanPinterest,84timeshigherthanTwitter.Yet,manymarketersarestilllatetothegame,perhapsthinkingtheshiphassailed–ithasn’t!Understandinghowaplatformcanbeusedhelpsyouunderstanditmuchmore,makingamarketingstrategymucheasiertocreateandexecute.ThisiswhyIwanttogiveyoualookatallthetopInstagrammarketingtools,soyoucanunderstandexactlywhatyoucandowithInstagram. I’ve onlycoveredthetoptoolsforagivenarea,droppinganythatdeliveralesserorlessconvenientservicethanthosefeaturedonthislist.Thisliststartedwith 100+differenttools,sotheresulting71toolsshouldbeprettycomprehensive. TheorderingofthesetoolswalksyouthroughanInstagrammarketingstrategy.Westartwithresearch,covercontentsourcingandcreationandfinishwithanalytics.Thismeansthattakingalookthroughthewholepostshoulddelivervalue,aswellasservingasahelpfultoolreference. Sowithoutfurtheradieu,hereare71mobileandwebtoolstotakeyourInstagrammarketingtothenextlevel: ContentSchedulingInstagramMarketingTools OnofthebestwaystoincreaseyourInstagramengagementistopostconsistently.Ifyouraudienceknowswhentoexpectyourposts,theywillviewyourcontentmore.Schedulingisagreatwaytoautomatepartofyourworkload,allowingyoutoscheduleabulkofyourcontentinafewhoursandthenhaveitpostduringtheweek.Inadditionyou’reabletocarefullyplan,curateandcollaborateonhowyourfeedwilllookandfeel. 1.HopperHQ–TheInstagramSchedulingTool HopperHQisaplanningandschedulingtoolforInstagramthatautomaticallypostsoutyourcontentatthetimeyouset.Therearenopushnotificationstoconfirm,soyoudon’tevenneedyourphoneonforHopperHQtowork.HopperHQ’sbulkuploadermakesitquickandeasytoscheduleorpostallyourcontentinonegofromyourdesktopormobiledevice.Italsosupportsfirstcommentschedulingforyourhashtags.Hoppersplansstartfrom$10permonthforabasicaccount.HopperHQisregularlyrankedtopfor‘Easeofuse’inthecategoryandislovedbyitsusers.ItalsocatersforFacebook,TwitterandLinkedInscheduling.Disclaimer,thisisthetoolIworkon. Planyoursocialmediaposts. Visuallyplanyourposts.Draganddropeverywhere. Createyourfirstpost HashtagResearch HashtagsareagreatwaytogetyourcontentdiscoveredonInstagram.Youcanuseupto30perpostsoit’simportantthatyoufindarangeofthem(likely100+peraccount).Whenyoumakeapostitcanappearasoneofnine“TopPosts”whenuserssearchforahashtagyou’veused,basedonhowwellyourpostdoes.Becauseofthis, it’sgoodtoselectarangeofhashtagsbasedonhowoftenthey’reused.Yourhopeistoappearon“TopPosts”fortheleastcompetitivehashtags,gainengagementsfromthemandgoontorankformorecompetitiveones. 2.Hashtagif Hashtagifyisagreatwaytogetideasforhashtagstouse.I useittofindmorehashtagstouseformyposts,whichIcanthencheckwithTagboardtogetmoredata.Hashtagifyshowsyoursearchedhashtagaswellas10relatedhashtags.ThismakesitanexcellenttoolforquicklycomingupwithlargelistsofrelatedhashtagstousetoincreasethereachofyourInstagramposts.   3.Tagboard Thisisagreattoolforrefiningyourhashtags.Tagboardallowsyoutogetmorein-depthinformationaboutthehashtagsyou’vefound.Forexample,therateatwhichthey’reused,thetrendthehashtagistakingandthesentimentofthehashtag. ContentandUserResearchInstagramMarketingTools A major stumblingblocksbusinessesfaceisunderstandingwhatcontenttheirfollowerswouldwant.Findingcontentthatis likethecontentyouintendtopostallowsyoutounderstandwhatitsconsumers arelookingfor.Youcanusethisinformationtoconstructandidealconsumertemplatethatyoucheck yourfuturecontentagainst. 4.Picodash(previouslyGramfeed) WithInstagramtighteningupitsAPIrestrictions,manysearchsites have movedtoonlyofferanalytics.Thankfully,PicodashstepsintosavethedaybystillofferinghighqualitysearchingoptionsforInstagram.PicodashmakesiteasytosearchInstagraminamultitudeofways: Location;findphotostaggedwithacertainlocation,getareal-timestreamofphotostaggedwithacertainlocation,setasearchradiusonamap,filterphotosfromanylocation. Hashtags;searchforandtrackanypostsbytheirhashtags,visualisehashtagspostsonamap,filtertheresultsbyanykeyword,searchformultiplehashtags. Users;AnalyseyourInstagramfollowersandposts,analysewhathashtagsaremostusedbyauser,engagewithyourfollowersviacommentsorlikes,andsortcontentbyitsnumberoflikes. 5.iGetter(Android) iGetterisasimpleAndroidappallowingyoutodownloadimagesorvideosfromInstagram.YoucancopytheshareURLforanInstagrampostandthenpasteitintoiGettertodownloadtheimageorvideo.ThismakesiGetteragreattoolforrepostingcontentfromotheraccounts,providingyouhave permission ofcourse. 6.RepostforInstagram(iOS|Android) AfterInstagram’sAPIchangeRepostnolongerworksaswellasitoncedid,asyoucannotaccessotherpeople’sfeeds.ItnowworkslikeaniOSversionofiGetter,allowingyoutocopytheshareURLofanimageandthenpasteitintoReposttodownloadtheimageorvideo. 7.4kStogram 4kStogramisanexcellentfreewebtooltousetodownloadInstagrampicturesandvideos,withtheircaptionstoyourcomputer.Again,it’sgreattousetofindcontentfromotheraccountsfor reposting. Planyoursocialmediaposts. Visuallyplanyourposts.Draganddropeverywhere. Createyourfirstpost 8.Offerpop Offerpopisaplatformthatletsyou: Finduser-generatedcontentfrommanychannels(includingfromhashtagsonInstagram). Gettherightstousethecontent. Usethatcontentthroughyourbuyerjourney(inane-commercestoreforexample). Youcancreateconteststovoteforwhichuser’spostwins,andcompetitionstosubmitthebestcontent.Usingcontentthatyouraudiencecreatesisagreatwaytoengagewiththemmorewhichoftenleadstoanincreaseinconversions.YouwillneedtocontactOfferpopforapricingquote.Ifyouhaveastorethatyou’repromotingwithInstagramitcouldbeagoodinvestmentforyourbusiness. 9.Olapic Olapicisanadvancedvisualcontentplatform.UsingOlapicyoucan: Collectcontentinrealtimefromyourcustomersallovertheworld. Approvethecontentyou’dliketorepresentyourbrandandlinkittoyourproducts. Requesttherightstousethecontent. Showcasethecontentonyourwebsite. Measuretheinfluencethishasonyourengagement,sales,andrevenue. SomeofOlapic’sadvancedfunctionalityinvolvestheuseofmachinelearningalgorithms.Thesecan removeoff-brandorinappropriateimages submittedandrankimagesbasedonexpectedconversionpower.Italsofeaturesautomaticusermessagingwithyourtermsandconditionstogetpermissiontousetheirimages.Olapiccantracktherevenueeach ambassadororusergeneratesforyoursitebytrackingusersthatvisitafterseeingtheircontent.Again,you’llneedtorequestademowiththemforpricing. ContentCapturingInstagramMarketingTools CreatingyourowncontentforInstagramaswellasadaptingandreusingthecontentofothersisagreatwaytoaddpersonalitytoyourfeed. 10.Camera+(iOS) Camera+isagreatappthatworksdifferentlytomostwe’llcover.Insteadofeditingyourexistingphotos,Camera+helpsyoutakebetterphotos.Camera+hasaloadofsettingstohelpyouimproveyourphotographysuchas: Touchexposure&focus. Imagestabilization. Phototimers. Burstmode. 6xdigitalzoom. Frontflash. Horizonline. Scenemodes fordifferentsubjects. “Clarity”animageprocessingsweepthatbringsoutdetailinyourphotographs. 11.Slowshuttercam(iOS) Thissimplelittleappallowsyoutochangetheshutterspeedonyourcameratocreateamazingmotionblurandlighttraileffects. 12.LapseIt(iOS|Android) LapseItisanappthatallowsyoutorecordorturnexistingvideosintotimelapsevideos.It’sasimpletousetoolthatcreatesfullHDlapseswithabackgroundaudiotrackofyourchoosing.Videoscanbespedupto240x,haveazoomperformedoverthelapse,have50+filtersappliedtothemaswellasmanymorehelpfuladditions. 13.Boomerang(iOS|Android) BoomerangisanappmadebyInstagram.Itallowsyoutomakeshortclipsthatloopbackandforwardcreatinganinterestingeffect.Boomerangshouldbe anothertoolinyourarsenalforcreatinginterestingandengagingcontent. https://player.vimeo.com/video/143161189?title=0&byline=0&portrait=0 14.Hyperlapse(iOS) HyperlapseisInstagram’stimelapsetool.Hyperlapsecomeswithstabilizationimageprocessing,makingitgreatfor shortclipswhilstholdingyourphone.But,itonlysupports12xspeedincreases,comparedtoLapseIt’s240x. PhotoEditingInstagramMarketingTools EditingyourphotocontentisoneofthesimplestwaystoincreasethetotalcontentyouofferonInstagram.Applyingcreativeeffectstoyourphotosenablesyoutousethesamecontentmanytimes.Thishelpsyousavetimecreatingcontentfromscratch. Planyoursocialmediaposts. Visuallyplanyourposts.Draganddropeverywhere. Createyourfirstpost 15.PicPlayPost(iOS|Android) PicPlayPostisagreatallroundcollageappformobileanddesktop,allowingfortheuseofvideoandgifs,music,watermarksandlivephotos.Youcansearch YoutubeandGiphythroughittofindcontentifyoudon’thaveyourown. 16.AColorStory(iOS) AColourStoryisabeautifulmobileimageeditingtool.Itfeatures: 100+filters. 40+effects. 20+tools. Manyofthesecanbringafreshanduniquelooktoyourcontent.Irecommendatleastcheckingoutthisvideo! 17.Afterlight(iOS|Android) Afterlightistheperfectimageeditingappforquickandstraightforwardediting.Withasimpledesign,pairedwithpowerfulandsnappytools,itgivesyouthelookyouwantinseconds.Afterlightfeatures: 74uniquefilters. 78naturaleffects. 128frames Thesealloffera morerefinedlookthanInstagram’snativeeditor. 18.Photogrid(iOS|Android) Photogridisaneditingtoolwithalotofversatility.Itprovideslotsofeditingoptions: Filters. Skinsmoothing. 100+backgrounds. 500+stickers. 700+fonts. Instagrampicturesizepresets. Photoslideshowswithbackgroundmusicturnedinto video. 300+collagelayouts. 19.Instasize(iOS|Android) InstasizeisalittlemoregrownupthanPhotogrid.Itoffersmore refined: Customfilters. Touchups. Videoandphotoediting. Borders. Stickers. Collageframes. 20.Giantsquare(iOS|Android) Giantsquareisa simpletoolthatallowsyoutobreakuplargeimagesintosetsofsmallerones.Thesearethenpostedasakindofcollage on yourInstagramfeed. 21.Layout(iOS|Android) Layout isatoolproducedbyInstagramtooffersimplecollageandmirroroptionsforyourpictures. It’sasimpleandeffectivetooltocreatemoreinterestinganddynamicimagery. Planyoursocialmediaposts. Visuallyplanyourposts.Draganddropeverywhere. Createyourfirstpost 22.PIPcamera(iOS|Android) PIPCameraisagreattooltocreate“photoinphoto”images,givingyouyetanotheroptiontospiceupyourInstagramfeed. 23.Snapseed(iOS|Android) SnapseedisatoolfromGooglethatgivesyouthepowerofprofessionaleditingsoftwareonyourmobiledevice.It’slessin-depththanprogramslikePixlrorPicsArtbutitstillservesasavastlymorecapableeditorthantheoneInstagramprovides.Withtheabilitytouse: Allbasictransformationsofanimage. Touchups. Vignettes. Arangeoffiltereffectsthatcanbestackedandpaintedonoroffcertainareasofyourphotos. 24.Superimpose(iOS|Android) Superimposeallowsyoutoselectoutthefocalpointofonepictureandchangeitsbackgroundtoanother.Italsofeatures: Maskingtools. Layerblending. Backgroundblurs. Shadows. Addtextandfilters. It’sallyouneedtoaddanotherlayerofcomplexitytoyourposts. 25.Tangent(iOS) Tangentisaphotoeditingtoolthatcomeswithloadsofartisticframesandstickerstotakeyourpoststothenextlevel.Ifyou’reanartistcreatingpoststopromoteyourmusic,Tangentislikelytosuitthatvibe. 26.TinyPlanet(iOS) TinyPlanetisanothersimplebuteffectivewayofliveningupyourInstagramfeed.TinyPlanetallowsyoutowrapyourimagesintoacircle,makingatinyplanetorrabbitholetypeimage. 27.Photofy(iOS|Android) Ifyou’relookingforagreatqualityphotoeditorforyourmobiledevice,Photofyislikelyforyou.It’sasuper-easyphotoeditingappthatcombinesmanyhelpfulfeaturesinoneapp: Templates. Filters. LightEffects. PhotoMirror. Textwith90+freefonts. Memeeditor. Collagemakerwithover70+freelayouts. Ahugecollectionofoverlaycontent(50,000+graphicelements). 28.Picfx(iOS|Android) PicFxisanothermobilefiltertoolwithamorerefinedpalette.Itoffers100+layerableandrotatableeffectsthatcanbestrengthenedandweakened.IfyouloveInstagram’sfiltersbutwantmorecontrol,PicFxislikelyforyou. Planyoursocialmediaposts. Visuallyplanyourposts.Draganddropeverywhere. Createyourfirstpost 29.BeautyPlus(Android) BeautyPlusisaselfieeditorthatallowsyoutoeasilyretouchphotoswithtoolsusinga: Skinsmoother. Blemishremover.Undereyedarkbagremover. Eyebrightener. Teethwhitener. Abasicsuiteofphotoeditingtools. WhilstIwouldnormallysayyoulookgreatsodon’tbotherwithtouchups,Ithoughtitwouldbebesttoletyouknowaboutthisappandletyoumakeyourownmindup! 30.Over(iOS) Overisoneofthebest-ratedtextadditiontoolsformobile.Itoffers: Amassiverange(280+)ofprofessionalfonts. 910+illustrations. Adailysupplyoffresh freeimages. CombiningthislibrarywithOver’seditingtoolsgivesapowerfulwaytoaddmorecontexttoyourpictures. 31.Piclab(iOS|Android) PicLabisagreatoptionforaddingstylizedtextandstickerstoyourphotos.PicLabfeatures: Awiderangeoffontsthatcanbeusedinlayers. Textshadows. Adelightfulcollectionofstickers. Overlays andartwork. 120+shapes. Borders. Textures. Lightleaks. Filters. Acollageanddrawingtool. 32.Quick(iOS|Android) Quickisasyouwouldexpect,aquickwaytoaddprinttexttoyourimages.It’sdesignedtoallowyouto addtextoverlaystoyourpictureswithafewtaps. 33.ABeautifulMess(iOS|Android) ABeautifulMessisanothergreatapptoaddtextandgraphicoverlaystoyourimagesthatreallykeeptoInstagram’svibe. 34.RhonnaDesigns(iOS|Android) Rhonnadesignsfeaturessomegreatmetallictextoverlaystomakeyourphotosreallypop. 35.WordSwag(iOS|Android) WordSwagisatextappwiththeaddedbenefitofapplyinggraphicfonttemplatestoyourmessages.Thesemakeyourtext muchmoreinterestingthanjustaddingacertainfonttoyourtext.WordSwagfeatures: 48graphicfontstyles. 590,000+freebackgrounds. 22imagefilters. Texteffectssuchasgoldfoil,stampedandwatercolour. Planyoursocialmediaposts. Visuallyplanyourposts.Draganddropeverywhere. Createyourfirstpost 36.Enlight(iOS) Nowwe’regettingintothemoreadvancedtools.EnlightisoneofthetopratedallinonephotoeditorsforiOS!Enlighthasanextensivearrayoftools,makingitlikePhotoshopforiOS.Itcontainshelpfultutorialstogetyoustartedturningphotosintocreativemasterpieces. 37.PicsArt(iOS|Android) PicsArtisafantastictooltocreateprofessionalimageswithasimpleandaccessiblemobiletool.It’sworthcheckingouttheirYoutubechannel,theyhaveawholerangeoftutorialsshowingyouhowtodosurrealportraits,doubleexposureimagesandmore. https://www.youtube.com/watch?v=j9_b6dUN4RA&feature=youtu.be 38.Pablo PabloisBuffer’sanswertoCanva(coveredfurtherdownthislist)butit’sfocusedonthecreationofimagesforsocialmedia.Pabloisagreatfreetoolthatletsyouuploadyourownimagesorchosefromtheirlibraryof50,000+royalty-freephotos.Youcanaddtextfromawiderangeofbeautifullydesignedfontsand addanyotherlogos,graphicsorassets.It’sespeciallyeffectiveforcreatingquoteimagesthatpoponInstagram. 39.Piktochart Piktochartisaweb-baseddesignapp,thistimewithafocusoninfographics.It’sa greatchoiceifyouwanttopromotesomethingthatisn’taphysicalproduct,suchasasoftwareservice. 40.Canva Canvaisagreattooldesignedtohelpnovicesproduceprofessionaldesigns.Canvafeaturesasetoftutorialstofamiliariseyouwiththeirtoolandgetyouuptospeedquickly.It’sagreatwaytohavesomemorecontroloveryourimageeditingthanmostoftheapp-basedtoolsprovide. 41.Fotor(iOS|Android) Fotorisa web-basedphotoeditingapp(withiOSandAndroidsupport).Itoffershigh-qualityeffectsandfilterspairedwithanelegantuserinterface,makingspicingupyourpicturesasnap.Itfeaturesaphenomenalsuiteofeditinganddesigntoolssuchas: Imagetouchupsofallkinds. Backgrounds. Stickers. Beautifulfilters. Collagetools. Doubleexposuretools. Highdynamicrangetools. Textanddesignoverlays. Ifyouwanttomakeyourphotoslookacertainway,it’slikelythatFotorcanhelpyouachievethat. 42.Pixlr(iOS|Android) Pixlrisanotherphenomenalwebandmobilebasedimageeditingapp.Ithassomanytoolstoeditandimproveyourimagesitwouldbedifficulttolistthemall!Itfeatures: Over100effects. 340 overlays 200borders. It’sgreatforcreating combination anddoubleexposureimages.Theyalsohavecoolfiltersthatmakeyourimageslooklikethey’redrawninpencilorsplitintopolygonsforaretrolook.It’sjust$15peryearsoit’swellworthexperimentingwith. Planyoursocialmediaposts. Visuallyplanyourposts.Draganddropeverywhere. Createyourfirstpost 43.Tagg.ly(iOS|Android) Tagg.lyallowsyouto addwatermarksandbrandiconstoyourphotos.ThisisbothawaytoprotectyourimagesfromtheftandtomarketyourInstagramaccountifpeoplereuseyourimages.Tagg.lyisasimplebuteffectiveappthat’squicktouseonimagesyoucapturewiththeapporthatyoualreadyhaveinyourlibrary.   44.iWatermark(iOS) iWatermarkisamorecomprehensivewatermarktool.Itgivesyoucontroloveryouwatermark’s: Font. Position. Size. Opacity. Colour. Effect. Angle. TheyalsosupportgraphicandQRcodewatermarks.iWatermarkalsohasabatchwatermarktool,allowingyoutoquicklyaddthemtoall yourimages. VideoEditingInstagramMarketingTools Whilsttherearemorepictureeditingoptionsavailable,videoisstillamoreengagingmedia.Becauseofthis,it’sagoodideatogetmoreoutofyourvideocontentbyeditingitinvariousways. 45.Videohance(iOS) Videohanceisavideoeditingtoolusableinrealtimeaswellasonalreadyrecordedclips.Youcanspiceupyourvideoswitharangeoffilters, overlays andtools. 46.Vintagio(iOS) Vintagio isacomprehensivevideoappwithavintagefeel. Vintagio offers: 7filterswithafeelfromdecadespast. Videoflip. Trimmingandsplitting. Duplicatingsections. Fades. 11originalsoundtrackstosuitthefilters. Variableplayspeed. Forwardandreverseplay. Severaltitlecardsandtransitions. Whilstthismaysuitacertainaudience,it’sworthcheckingouttoseeifyoucancreatesomemagic. 47.Diptic(iOS) Dipticisagreatcollageappwith: Textaddition. 181+layouts. Filters. Colouredandtexturedborders. Simpleediting. Itsmainpointofinterestisthatitoffersanimatedvideocollages,agreatoptionforreusingexistingvideocontent. ClickTracking Trackingwhereviewstoyourwebsitecomefromisincrediblyimportantforanysortofmarketing.Ifyoudon’tunderstandwhereyourviews arecomingfrom,youcan’tunderstandhowchangesinyourmarketingwillaffectthenumberofviewstoyourwebsite. 48.Bitly Bitly isawidelyuseddomainshorteningservice.It’softenusedtoshortenlongdomainssotheytakeupfewercharactersonTwitterforexample.OnInstagramit’sbestforusingtrackingURLsasyourbiolink.TocreateatrackinglinkyoucanuseGoogle’sURLbuildertoaddinformationtoyourlinktohelpyouidentifywhereyourwebsiteviewersarecomingfrom. CompetitionInstagramMarketingTools Competitionsareagreatwaytospurviralgrowthonanyplatform.Theyoftenencourageparticipantstobringmorepeopleintothecompetition,increasingthereachyouhave.DuetoInstagram’srestrictiveAPIpolicies,competitiontoolsthatworkwithitarehardtofind.Luckilythereareafewgreatonesyoucanconsider. 59.Gleam GleamisanactionbasedcompetitionappthatintegratesexcellentlywithInstagram.It allows participantstogaincompetitionentriesbasedonactionslikefollowingyouraccount,orsubmittingphotoswithcertaintags. Gleamalsointegrateswithmanyotherservicesmakingitveryflexibleforcreatingcompetitionsandencouragingviralgrowth.Theyofferalimitedfreeoptionandpaidoptionsstartingfrom$39permonth. 52.Wishpond Wishpondhasawholesuiteofleadgenerationandmarketingtools. Theonewe’reinterestedinistheirInstagramhashtagcontesttool.WishpondwillpullimagesfromInstagramthataretaggedwithyourselectedhashtag.Itthenpopulatesyourcompetitionpagewiththem.Users thenvoteontheirfavouriteimages. Thisencouragesinfluencersthatwantyourprize,tosendtheiraudiencestoyourcompetitionpagetovotefortheirentry.YoucanusethesevotersbycollectingtheiremailaddressesandrequiringthemtofollowyouonInstagramtonameacoupleofoptions.Pricingstartsat$45permonthwitha14-dayfreetrial. E-commerceInstagramMarketingTools WhilstE-commercehasbeenaroundforoveradecade,it’sgoingthroughatransformationwiththenewvisualcontentrevolution. E-commerceisbecomingmoresubtleandnuanced.Influencersoftenpromoteproductsjustbywearingthem,relyingontheiraudiencetofindoutwheretobuytheproductsthemselves.Withthisnewsubtlety,visualcontente-commerceplatformsarepoppinguptomakeiteasierforcustomerstofindtheproductstheysee. 53.Curalate CuralateisdesignedtomakeInstagramshoppable.It workssimilarlytotheusergeneratedcontentplatformscoveredbefore.Curalateoffersawholesuiteofproductsincluding: Like2buy–This allowsconsumerstobuyfromyourInstagramaccount. Fanreel–Auser-generatedcontentsolutionwhichusesthatcontentinyourstore.Italsohandlescontentrightsmanagement. Imagerecognitionsoftware–ThislooksatPinterest,Tumblr,andInstagramtolocateyourproductimages.Thiscanthengiveyoumoreaccurateanalyticsonwhichlocationsyourcustomersarecomingfromandwhy. 54.Have2Have.It ThisworkssimilarlytoLike2buyfromCuralatetomakeInstagramshoppable.Have2Have.itrecreatesyourInstagramfeedonyourwebsitewhereyouruserscanclicktheimagetogettakentoproductlistings.It’salsousedtolinkyourInstagrampicturestocontentpostsonyourwebsite.Thismakesit agreatoptionforregularlyupdatedblogs.Have2Have.itisagreatwaytogetmanyusesoutofyouronebiolink.Itstartsforfreeforunder50clickspermonth,andit’sfreeforthefirst30days. 55.InSelly InSellyalsoturnsInstagramintoane-commerceplatform,butthisworksa differentlytothelasttwoexamples.YouaddanInstagrampicturetoyourfeedandtagitwith#inselly.Youtheninputtherelevantinformationtoyourlistinganditgoesupforsaleoninselly.com.InSelly.comisane-commerceadvertisingplatform,wherealltransactionsbetweenthebuyerandsellertakeplaceviaPaypal. InfluencerIdentificationInstagramMarketingTools OneofthequickestwaystogrowyourfollowingonInstagram(oranyplatform)istopartnerwithinfluencers.Influencersarepeoplethathavealargefollowingofyourtargetaudience.Ifyoucanconvinceinfluencerstopromoteyouroffering,therearefewfasterwaystogrow. Planyoursocialmediaposts. Visuallyplanyourposts.Draganddropeverywhere. Createyourfirstpost 56.Klear Klearisa comprehensiveinfluencersearchengine.Itallows youtoeasilyidentifythepeopleinyourareaandnichethatyoushouldbetryingtoworkwith.Klearaccesses500millionprofilesacross60,000categorieswith5yearsofhistoricaldata.Thisisused tohelpyouidentifytheexactpeopletohelppropelyourbrandforwardandboostyournumberofrelevantfollowers.Theyofferafreedemoversion. 57.NinjaOutreach NinjaOutreachisainfluencermarketing&outreachsoftwareallinone,withover25millionbloggersandsocialmediainfluencersintheirdatabase.They’veverecentlylaunchedanInstagramInfluencerDatabaseavailableforallpeopletocheckoutforfree.It’slikeaninfluencersearchappbutyoudon’tneedtotypeinanykeyword,youjusthavetochoosebycategories. AccountManagementInstagramMarketingTools Interactingwithyourfollowingisagreatwaytobuildbrandtrust.Unfortunately,Instagramisamobile-onlyplatform,makingthisdifficulttodoatscale.Web-basedtoolsbothallowfortheincreasedtypingspeedofakeyboard,andanoptimisedlayoutforfindingrelevantfollowerstoengagewith. 58.Crowdfire Crowdfireis aweb andmobileappthatmakesmanagingyourfollowersmuchmoresimple.UsingCrowdfireyoucan seewho’s: Notfollowingyouback. Recentlyunfollowedyou. Followingyouthatyou’renotfollowingback. Recentlyfollowedyou. AllInstagraminteractionsarenowpaid,startingat$9.99permonthfor2accounts. 59.River River isatooltosearchInstagram’scontentandusersandtheninteractwiththemviayourdesktop.It’sagreatwaytospeedupyouraccountmanagementaswellasforresearch.Itcosts$49permonthtomanagebyyourself.Asasecondoption,ifyoupay$99permonthitworksmorelikeasocialmediaagency.River’steamwillinteractwithtargetedInstagramuserstoencouragethemtofollowyouraccount. 60.Buzzweb Buzzweb isasocialmediagrowthtoolformarketingprosandSMBowners.Ithelpstogainnewclientsandfollowersaswellasgrowcurrentclientsandfollowersloyaltywithitsfourfeatures. 1.ByusingtheInfluencerDiscoveryfeature,amarketingstrategistorbusinessownercanreceivealistofinfluencerswhocoincidewiththebrand’stargetaudienceanditsproduct.Thatispossibleowingtonumerousfilters–fromthosethattargettheinfluencerprofiletothosethatrevealthefollowerscharacteristicsrequiredbythebrand. Theuserisabletofindrelevantinfluencersofthe100kprofilesdatabase. 2.TheCampaignReportsfeaturegatherstheanalyticsforalltheinfluencermarketingcampaignsconductedbforthebrandatanytimeinthepast.TheresultingreportmaybegeneratedinPDFformatandprovidedtohis/hersuperiorsor clients. 3.CompetitorAnalyticsfeatureallowstoanalyzethebrand’scompetitors’socialmediaactivities–howtheyaregrowing,whotheiraudienceis,howmuchtheyspendonpromotion. 4.AndGrowingAccountfeatureanalyzesthebrand’spageandprovidesinsightsandrecommendationsregardingitssubscribersandtheengagementrate. AnalyticsInstagramMarketingTools Analyticsare essential foranymarketingeffort.Withoutunderstandingthenumbers,you’llnotunderstandwhateffectchangesinyourInstagrammarketingarehaving.Analytictoolsoftenhelpyoupullinsightfromthesenumberswhichyoucanthenfeedintoyourstrategytoimproveit. 61.Iconosquare AfterInstagram’sAPIchange,Iconosquarehasfocused ontodeliveringagreatanalyticsplatform.Iconosquareoffersalotofanalyticalfunctionalityatagreatpricepoint.ThesearethemetricsthatIconosquaretracks: Followings–followergrowth,followersgainedandlost,latestfollowers,latestfollowerslost,topfollowers,topfollowerslost,demographics(location,privatevpublic%). Engagement–engagement,thelifespanofyourpasttwomedia(likes),dailylikehistory,dailycommentcounthistory,mostliked,mostcommentedonandmostengagingmedia. FollowerInteractions–followingthatdon’tfollowmeback,followersIdon’tfollowback,followersIfollowback. Content–postcount,filterusage,averagenumberofpostsforaday,thebesttimetopostforengagement,filterimpactonengagement,hashtagusage,trackcompetition,trackhashtags. Iconosquarecosts$28.80peryearfortheirbasicpackageor$149peryearfortheirfullpackage. 62.Minter.io Minter.ioisanothercapableanalyticsplatform.Ithasthegreatbenefitofhelpingyouunderstandwhichofyourhashtagsarethemosteffective.Thisissomethingyou’llwanttooptimiseifyou’relookingtomaximisefollowergrowth.Minter.iodeliversstatson: Followers–totalfollowers,growthoftotalfollowers,followersgainedandlost,countriesoffollowers,citiesoffollowers,topgainedandtoplostfollowers,numberofposts,interactions, Engagement–engagementsource(fromfollowersandnon-followers),postengagementrate,accountengagementrate,toppostsbyengagement, Optimization–besttimetopost,picture/videoposttypesplit,mostengagingposttype(videovsphoto),topfilters,mostengagingfilter,topvideofilter,mostengagingfilter,tophashtagsbyinteractions,andmosteffectivehashtags. Minter.iooffersa7-dayfreetrialandthenstartsat$20permonthforupto5,000followersintotalacrossanyaccountsyouanalysewiththem. 63.SproutSocial SproutSocialisagreatoverallanalyticsplatformformanysocialprofiles,givingyoualltheinformationinoneplace.SproutSocial’sInstagramtoolstrackmanyofthemostimportantstatistics: Topposts. Audiencegrowth. Yourpublishingbehaviour. Hashtagperformance. Audienceengagement. Ifyou’reusinglotsofdifferentsocialprofilesandwantpowerfulanalyticsforthem,aswellascapableInstagramanalytics,SproutSocialmightbethesolutionforyou. 64.Websta LikeIconosquare,Websta focuseditsproductonanalyticsafterInstagramchangedtheirAPIpolicy.However,unlikeIconosquare,theyhaveafreeoption.Webstatracks: Engagement. Likesandcommentsforrecentposts. Mostusedfiltersandtags. Postamountstats. Timeofweekanddaymostpostsaremadeat. Likesgrowthhistory. Mostlikedmedia. Commentgrowthhistory. Mostcommentedmedia. 65.Locowise Nowwecometothebigdaddyofanalytics,Locowise.Thisplatformnotonlytracksawealthofstats,italsosuggestsimprovementstoyouandgivesalotofactionablestepsyoucantake.HerearejustsomeofthestatsandsuggestionsthatLocowisedelivers: Optimaltimeofdaytomakeeachpost. Optimalpostfrequency. Topperformingposts. Sentimentanalysisforhowgoodyourbrandis. Audiencegrowthbydemographic. Growthpredictions. Competitorcomparisons. Theyalsooffernormalstatslike: Followergrowth. Demographics. Followersperday. Engagements. Tagengagements. Commentfeed. Followerssortedbytheirengagement. Locowiseisconstantlyfeedingyoursocialdataintoitsmodelstogiveyouintelligentsuggestionsthatyoucanacton.Thismakes itoneofthemostpowerfulInstagramanalyticstoolsI’vecomeacross.Locowiseoffersa2-weektrialbeforecharging$120permonthtotrack3accounts.So it’salsooneofthemostexpensiveanalyticstoolsyoucanuse. ManagementSuiteInstagramMarketingTools Toolsuitesessentiallyjustcombinethefunctionalityofmanyofthetoolswe’vecoveredinonelocation.Theseareoftenagoodwaytogetstartedthinkingaboutyoursocialprofilesasabusiness.Unfortunately,forthemorepowerfulsuitesyouoftenhavetopayalot. 66.Stribr Stribr offersawholeInstagrammanagementsuite.Theyofferbasicfeaturesfor: Searchingandengagingwithusers. Analytics. Pushnotificationscheduling. Monitoringfollowers. Theyofferafreepackageformanyofthesefeatures,thoughsomeneedapremiumaccount.It’sagoodoptionifyou’relookingforabitofeverythingforfree.However, itdoesn’tprovidethebestofanyoftheareasitcovers. 67.ViralTag ViralTagisafullvisualmarketingsuiteforPinterest,Instagram,Tumblrandmore.Itcombinesmanyofthedifferenttoolscoveredbefore: Pushnotificationscheduling. Findingcontent. Tracking andanalytics. Usergeneratedcontentlicensing. ShoppableInstagramtools. ViralTag’spricingstartsat$24peraccountpermonthbutformanyofitsadvancedfeatures,youwillbelookingat$999+permonth.Ifyouheavilyusevisualcontentmarketingacrossseveralplatforms,ViralTagmightbeworthalook.Ifyou’rejustmarketingonInstagram,you’lllikelyfindbetterluckwithaselectionofothertoolsfocusedonjustthatplatform. MiscellaneousInstagramMarketingTools HerearejustafewextratoolsthatIcouldn’tfitanywhereelse! 68.SnapWidget SnapWidgetoffersasimpleandeffectivewaytoembedyourInstagramfeedontoyourwebsite.Theyofferfreeandpremiumwidgetswithvaryingfunctionality. AlsoRead:Hootsuitevs.Buffer |Planolyvs.Later 69.IFTTT IfThisThenThatisagreatsetofautomation“recipes”.These checkaconditionandmakeanactionwhenthatconditioniscompleted.AnexamplewouldbewhenyoupostapicturetoInstagram,alsopostittoTwitterorPinterest.ThereisawiderangeofrecipesonIFTTTthatinteractwithmanyplatformssoit’swellworthcheckingout.Instagram’srecentAPIchangehaspreventedanyrecipiesthathavethefollowingconditions: •   Youlikeaphotoorvideo •   Aspecificuserpostsaphotoorvideo •   Anewphotoorvideoispostedwithaspecifichashtag •   Anewphotoispostedfromaspecificarea 70.SocialPrintStudio SocialPrintStudioallowsyou tohaveyourbestInstagrampicturesprintedoffandputinhigh-qualityframes.WhilstthisitselfisunlikelytohelpyourInstagrammarketing,itwouldonlytakealittleoutsideoftheboxthinkingtocomeupwithsomething.Forexample,gettingaprintedcopyofthetoppictureyourfollowerssendtoyoueachweekandputtingthemupinyouroffice.Thiscouldbeagreatwaytoconnectwithyouraudienceonadeeperlevel. 71.FacebookPowerEditor Whilstanin-depthlookatInstagrampaidadvertisingisbeyondthescopeofthispost,Ithoughtitwouldbegoodtomentionthishere.Basically,ifyouwanttocreatesponsoredadsonInstagram,youneedtouseFacebook’sPowerEditor.Of courseunderstandingthenuancesofpayperclickadvertisingisamustifyoudon’twanttolosealotofmoney. WhichInstagrammarketingtoolswouldyouaddtothislist?What’syour go-toInstagrammarketingtool?Feelfreetosharebelow. Ifyoufoundthisuseful,pleaseconsidersharingitwithyourfellowInstagrammarketers. Ifyou’reinterestedinpostingtoInstagramfromyourdesktop,orschedulingautomaticpostsinadvance,pleasecheckoutHopperHQ–TheInstagramSchedulingTool🙂 Planyoursocialmediaposts. Visuallyplanyourposts.Draganddropeverywhere. Createyourfirstpost ShareonTwitter ShareonFacebook ShareonLinkedIn ShareonEmail ShareonWhatsApp Leaveacomment Jointhenewsletterorkeepreading Trends,Tips&InspirationtoSuperchargeYourInstagramMarketing.Join50,000othersubscribers.Gettinginspired&superchargeyoursocialmediamarketingwithtipsfromourexperts.Prepareforupcomingtrendsandsocialmediaholidaysbeforetheyhappen.EmailEnteryouremailSUBSCRIBE InstagramManagementMadeEasyWithHopperHQ’sNewDesign AGuideToUsingContentCalendarsForInstagram NevermissyouraudiencewithournewTimeSettingsfeature!⏰ IsPodcastingAMarketingNecessityin2019?#TrendingPanel ProductUpdates|August2018 ThePowerOfInfluencerMarketing#TrendingPanel IsVideoEssentialForContentMarketingSuccess?#TrendingPanel ProductUpdates|May2018 ProductUpdates|April2018 Plan&ScheduleYourInstagramPostsinAdvance.Startyourfreetrialnow