Top 27 Instagram Marketing Tools for 2022 and Beyond

Iconosquare is one of the top tools for Instagram marketing and is a great tool for measuring real-time engagement and brand mentions. Youarehere: InfluencerMarketingHub»SocialMedia»Top27InstagramMarketingToolsfor2022 byKobaMolenaar LastUpdated:February7th,2022 4minread SocialMedia Withover1billionmonthlyactiveusers,Instagramisaplatformthatyoucan’tignore.Infact,accordingtoInstagramtrendsfor2022it’sexpectedthatbrandsandcreatorswillconnectevenbetterontheplatforminthenewyear. And,iftheotherInstagramstatisticsareanythingtogoby,we’reinforaninterestingyear.Notonlydoesithaveoverabillionusers,butAppAnnie’sStateofMobile2021reportfoundthattheaveragetimespentperuserpermonthis10+hours.What’smore,itremainsthetopchoiceforinfluencermarketing.Nearly90%ofmarketersrevealedtoMediakixthatit’sthemostvaluableplatformforinfluencermarketing. Tohelpyoumakethemostofthemarketingpotentialthatithastooffer,you’llneedtoinvestinanumberofthird-partymarketingtools.Whetheryouneedhelpwithbrandmentions,competitoranalysis,videoediting,orhashtags,thislisthasatoolforvirtuallyeverything.  Top27InstagramMarketingToolsfor2022andBeyond: 1.Iconosquare 2.SproutSocial  3.Linktree 4.Keyhole 5.InstagramInfluencerSponsoredPostMoneyCalculator 6.Phlanx 7.Hootsuite 8.VSCO 9.Milkshake 10.Mentionlytics 11.Canva 12.Snapseed 13.AdobeLightroom 14.ShortStack 15.Boomerang 16.AdobePremiereRush 17.Kapwing 18.Fourstarzz 19.DisplayPurposes 20.AutoHash 21.RepostforInstagram 22.Shor.by 23.Later 24.SocialRank 25.Socialinsider 26.Leetags 27.Awario 27oftheBestInstagramMarketingTools   1.Iconosquare IconosquareisoneofthetoptoolsforInstagrammarketingandisagreattoolformeasuringreal-timeengagementandbrandmentions.Itsanalyticswilllistthebrandmentionsyou’vereceivedonInstagraminthecaptionorinthepost. It’sworthittomentionherethatIconosqaurereallywenttoalotofefforttoensurethatyourdataispresentedinaformatthat’seasytounderstand.Sadly,that’snotalwaysthecasewiththesetypesoftools.It’ssimplicityandcleandesignreallystandout. ItalsoofferstwofreetoolsthatyoucanuseforInstagrammarketing:TwinstaandInstantInstagramAudit.WithTwinsta,youcapturecleanscreenshotsofyourtweetsthatyoucanshareonInstagramandothersocialmediachannels,whiletheauditingtoolwilltellyouifyourbusinessaccountiswell-optimized. Keyfeatures:  Scheduler Post-approvalandcollaboration Analytics Pricing:Pricingstartsat$49permonthwhenbilledannually.  4.4outof5stars ManageyoursocialmediaandyouranalyticsallinoneplacewithIconosquare.Businessesandagenciescaneasilymanagetheperformanceoftheircontentaswellasanalytics,posting,andmore.TheplatformsupportsInstagram,Facebook,Twitter,LinkedInandTikTok. Ratings Features&Pricing ProsandCons Ratings Features 4.4 EaseofUse 4.4 Support 4.4 OverallScore 4.4 Features&Pricing AnalyticsAutomatedPublishingContactManagementKeywordFilteringMulti-AccountManagementPostSchedulingSocialMediaManagement Pricestartingat:$49 ProsandCons Evolvingfunctionality Industrybenchmarks Competitiveanalysisfeatures Excellentautomatedposts Customersupportmaynotbehelpful Somefeaturesmayglitch Someplatformsarenotincluded Bestfor:BrandsandAgencies 4.4outof5stars ManageyoursocialmediaandyouranalyticsallinoneplacewithIconosquare.Businessesandagenciescaneasilymanagetheperformanceoftheircontentaswellasanalytics,posting,andmore.TheplatformsupportsInstagram,Facebook,Twitter,LinkedInandTikTok. View 2.SproutSocial  SproutSocialisoneofthetopInstagrammanagementtoolsforbusinesses.Fromschedulingpoststomanagingcommentstokeepingtrackofhashtagsandevenrunningreports,youcandoitall.AsitletsyouconnectandmanagemultipleInstagramprofilesandoffersateamcontentcalendar,it’sidealifyou’repartofabiggermarketingteam. Keyfeaturesinclude: Instagramscheduling SmartInbox Post-levelperformanceinsight Presentation-readyreports Pricing:Pricingstartsat$99peruserpermonthwhenbilledmonthly.  3.Linktree Lovedandtrustedbyover8millionusersacrosstheworld,Linktreehelpscreators,influencers,andbrandstomaketheircontentmorediscoverable.Thepresshaspraisedthemfortheirinnovation.Notonlycanyouuseittoconnectyourfollowerstoallofyourcontentviaasinglelink,butyoucanalsouseittocollectpayments.  Keyfeaturesinclude: Customcolors,fonts,andimages Analyticsandinsights Third-partyintegrations Intuitivedrag-and-dropeditor Pricing:ItoffersaFreeplanthatincludesallthebasics.Forenhancedfeaturesthatincludetheabilitytocollectphonenumbersandemailaddresses,you’llneedtosignupforitsPROplanthatcostsonly$6permonth. RelatedContent:InstagramInfluencerSponsoredPostMoneyCalculatorInstagramPaidPartnershipFeature–EverythingYouShouldK...25InfluencerMarketingPlatformsforInstagramYouNeedtoTryin... 4.Keyhole KeyholeistrustedbynameslikeMashableandReuterstotracktheirbrandmentionsandhashtagsamongotherthings.WithitsInstagramanalyticstool,youcanmeasureyourcampaignsandtheimpactofinfluencers.ItwilltrackalltheInstagrammetricsthatyouneedtoshowtheROIandimpactofyourInstagramcampaigns.AshashtagsplaysuchanimportantroleonInstagram,itsadvancedInstagramanalyticstoolwillreallycomeinuseful. Keyfeatures: Livedashboard Customreports InstagramStoriesanalytics Pricing:Pricingforcustomplansavailableonlyuponrequest.  5.InstagramInfluencerSponsoredPostMoneyCalculator Broughttoyoubyyourstruly,theInstagramMoneyCalculatorletsyouworkouttheestimatedearningsfromyourInstagramaccount.Inshort,it’sanunofficialInstagramtooldesignedtoprovideearningpotentialguidelinestoinfluencers.AllyouneedtodoisenteryourInstagramusernameandourtoolwilldotherest. Pricing:Free 6.Phlanx FormoreInstagramcalculators,youcanalsocheckoutPhlanx.ItsInfluencerAuditordesignedforInstagramspecificallyisoneofthetoptoolsifyouneedtorunInstagramaudits. Italsoofferstwocalculatorsformeasuringengagement:InstagramEngagementCalculatorandInstagramPostLikesCalculator.Thelattercanbeusedifyouneedtofindoutthepostinteractionsforanindividualpost.Lastly,italsooffersatoolforcompetitortracking.WithitsInstagramCompetitorTrackercalculator,youcancomparetheengagementratesofanumberofInstagramaccounts.Thisisusefulifyouwanttoseehowyoustackup. Pricing:Itoffersafree30-daytrial.Afterthat,you’llneedtosignupforoneofitspaidplansifyouwanttocontinueenjoyingunlimitedaccesstoPhlanx.Pricingstartsat$35permonth.   7.Hootsuite WithHootsuite,youcanscheduleandpublishtoInstagraminstantly.Ifyou’reusingothersocialmediaplatforms(whichwetrustyouare),you’llfindthesingledashboardextremelyconvenientasyou’llalsobeabletomanageyourFacebook,YouTube,Pinterest,LinkedIn,andTwitteraccountshere.Ifyouwanttokeeptabsonwhatyourcompetitorsareupto,italsoofferstheSynapviewappthatletsyoumonitorcompetitorsandhashtags.Though,ifyoudon’tsignupfortheEnterpriseplan,thiswillcostyouanextra$8.Keyfeaturesinclude: Publishingcalendar Bulkscheduling Besttimetopublishrecommendations Visualreports Pricing:Pricingstartsatabout$30permonth. 8.VSCO Ashigh-qualityvisualsarethefoundationofInstagram,you’llneedaphotoeditingappinyourtoolkit.VSCOisoneofthemust-tryphotoeditingappsdesignedforcreatorsbycreators.Whatmakesitsogreatisthatitoffersalotofversatilityandyoucanuseittotweakelementslikecontrast,sharpness,colorbalanceandbrightness.Itoffersmanyfreefilters,animpressivecollectionofeditingtools,andpresets. Ifyoubecomeamember(akasignupforitssubscriptionplan),you’llalsobeabletounlocktips,tricks,andcreativetutorials.Therearealsoweeklyphotochallengesthatyoucanparticipatein.Ifyou’reseriousaboutimprovingthequalityofyourInstagramposts,thiscanbeusefulopportunitiestolearnhowtounlockthepotentialofpresetsandeditingtools. Keyfeaturesinclude: Presetlibrary  Vintagefilmlooks Videoeditingtools Pricing:ItoffersaFreeplan,butformoreadvancedphotoeditingtoolsyou’llneedtosignupforitsmonthlyorannualsubscription.Formoreinfoaboutthissubscriptionfee,you’llneedtocontactthemdirectly.  9.Milkshake Milkshakewillbringallyourfollowerstotherightplace.It’salink-in-biotoolcombinedwithanintuitivewebsitebuilderthatletsyoucreateabasicwebsitewhereyouraudiencecangetmoreinfoaboutwhatyouhavetooffer. Italsohasanalyticsandinsights.Thisinformationisinvaluableforunderstandingbetterwhichcontentdeliversthebestresults. Keyfeaturesinclude: Websitebuilder Link-in-biotool Pricing:It’sfree!YoucandownloadtheapponGooglePlayforandroiddevicesorontheAppleAppStoreforiOS.  10.Mentionlytics Mentionlyticsisasocialmediamonitoring,schedulingandpublishingtoolinone.YoucanuseittopublishtoyourInstagramaccount(orschedulepostsforlater),monitoryourposts’detailedperformance,compareyourposts’performancetoyourcompetitors,andloadsmore. OnefeaturethatdeservesanhonorablementionisitsAI-poweredsocialintelligentadvisorcalledSIA.Thinkofitasyourownpersonalizedanalystandconsultantthatwillsharepracticaladviceforhowyoucanoptimizethesocialpresenceofyourbrand. Keyfeaturesinclude: Contentcalendar Sentimentanalysis Competitormonitoring Contentideas Socialinsights Pricing:Pricingstartsat$49permonth.  11.Canva FordesignhelpwithInstagramStoriesandposts,looknofurtherthanCanva.Itboastsnearly90,000templatesthatyoucancustomizetocreateyourownuniqueInstagramStories.ItscollectionforInstagrampostsisevenbigger!Therearemorethan164,000templatesthatyoucanchoosefrom.Evenifyoudon’tsignupforitsveryaffordableProplan,you’llstillbeabletopickandchoosefrom23,000+freeInstagramposttemplatesand13,000+freeInstagramStoriestemplates. Keyfeaturesinclude: Onlinevideorecorder Videotrimmer Freestockvideos Textanimations Speechbubbles Pricing:ItoffersaFreeplan,butconsideringthatitsProplancostslessthan$15permonthitmightmakemoresensetosignupinthelongrun.  12.Snapseed Forbasicphotoediting,Snapseedisoneofourpreferredapps.It’sdevelopedbyGoogleandisreallyeasytouse.Whetheryouwanttoaddavintagelook,rotateanimage,changethewhitebalance,orplayaroundwithtonalcontrast,itoffersallthekeytoolsthatyouwouldexpectofaphotoeditingapp.Onespecialfeaturethatdeservesaspecialmentionistheabilitytocreateyourownfilters.Thismakesitagreattoolforcreatorswhoneedtoensurebrandconsistency. Keyfeatures: Theabilitytosavefiltercombinations Specialeffectsandfilters ImportofRAWimages Pricing:It’sfree!YoucandownloadtheapponGooglePlayforandroiddevicesorontheAppleAppStoreforiOS.  13.AdobeLightroom IfyourphotoeditingneedsaremoreadvancedthanthefeaturesofferedbySnapseed,youcantryAdobeLightroom.Thisisagoodchoiceifyou’remostlypostingtoInstagramfromyourPCinsteadofyourmobiledevice.Whengoingthisroute,youcanalsocheckoutLR/Instagram.It’sanunofficialpluginforLightroomwhichletsyoupostyourphotosdirectlytoyourInstagramaccount. Thatsaid,learningtouseLightroomwilltakesometime.Attheendoftheday,itmightbeoverkillifyourphotoeditingneedsareprettyelementary. Pricing:YoucangetAdobeLightroomaspartofAdobeCreativeCloudforonly$9.19permonth.  14.ShortStack Ifyou’reinterestedinrunningInstagramcontests,besuretogiveShortStackatry.Fromphotoorvideovotingconteststospinthereelstogiveaways,therearenumeroustypesofconteststhatyoucancreateandmanage. Ifyouwanttolimitthetotalentriesorwanttodisallowrepeatentries,youcandothat.Ifusersneedtovalidateanemailaddresstovote,youcandothattoo.Basically,itgivesyoucompletepowertorunthetypeofcompetitionthatyouhadinmind.Youdon’tevenhavetoselectthewinnerasitcandothatrandomlyforyouaswell. Keyfeaturesinclude: Instantwincontests Videouploadcontests Hashtagcontests Uniquecouponcodes White-labelcampaigns Pricing:Pricingstartsat$99permonth.  15.Boomerang BoomerangisoneofthetopInstagramvideomakersandcanbedownloadedasaseparatefreeapp.Inshort,itrecordsquickburstsof10imagesandthencombinesthemtocreateloopingvideo.Ifyouwanttotrysomethingfun,thiscanbeagreattooltouseandwon’tboomerangagainstyou.Itmightbesimpletouse,butthereinliesitsbeauty.Pricing:It’sfree!YoucandownloadtheapponGooglePlayforandroiddevicesorontheAppleAppStoreforiOS.  16.AdobePremiereRush Formoreadvancedmobilevideoeditingskillsthansimplycreatingloopingvideos,youcancheckoutAdobePremiereRush.Asitsnamesuggests,it’soneofthepremiertoolsforvideomakingandtopappsforInstagramvideoeditingspecifically.  Keyfeaturesinclude: Presetandmanualcolorcorrection Voiceovers Professionalspeedcontrols Pricing:It’sfree!YoucandownloadtheapponGooglePlayforandroiddevicesorontheAppleAppStoreforiOS.Forunlimitedexportsandaccesstoallfeaturesandcontent,you’llneedtosignupforCreativeCloudExpressat$9.999permonth. 17.Kapwing Dependingonyourbrandstyle,youmightwanttocreatememesorcollagesfromtimetotime.Whenthisurgehits,youcanuseatoollikeKapwing.It’soneofthebestfreecollagemakersandoffersmultipletemplatesthatyoucanuseasastartingpoint. Thatsaid,it’snotjustforgoofingaround.Itoffersanimpressivelistoftoolsandfeaturesthatincludetheabilitytoaddaudiotovideo,combinevideoandimages,rotatevideoandloadsmore. Keyfeaturesinclude: Subtitler ResizingGIFs Imagetovideo Addtexttovideo/images Pricing:Pricingis$24permonth,butitalsohasabasicFreeplan.  18.Fourstarzz Fourstarzzisaninfluencermarketingsoftwarethathasfoundawaytosharebusinessintelligenceforcampaignplanningatthefractionofwhatsimilarsolutionscharge.Whetheryouneedhelpwithinfluencerdiscovery,influencermanagement,orcampaignanalytics,Fourstarzzcanhelp.Hereyou’llfindmorethan800,000profilesofinfluencersthatworkonInstagraminanumberofcategorieslikefashion,food,fitness,andbusiness. Keyfeaturesinclude: Unlimitednumberofsearches Advancedsearchfilters Audiencedemographicdata Pricing:Themonthlyplanisonly$59permonth.Ifyouprefertobebilledannually,youcanknockdownmorethan10%ofthepriceandsignupforayearlyfeeof$531. 19.DisplayPurposes ForhelpwithInstagramhashtags,youcancheckoutDisplayPurposes.It’sverysimpletouse.Allyouneedtodoistypeinacoupleofhashtagsintothesearchboxonitswebsite.ItwillthensharerelevanthashtagsthatyoucanuseonInstagram.Anybannedorspammyhashtagswillbefilteredoutsoyouwon’thavetoworryaboutapossibleshadowban. Pricing:Free  20.AutoHash IfDisplayPurposesistoosimplisticforyou,youcanalsotryAutoHash.It’sanappthatcanhelpyoutodiscoverthemostrelevanthashtagsforyourInstagramposts.UnlikeDisplayPurposeswhereyoustillneedtotypeinanumberofhashtagstogetstarted,AutoHashwillautomaticallyidentifythetophashtagsbydetectingtheobjectsinyourphotos.IfyouswitchonyourGPS,itcanevenhelpyoutodiscoverlocation-basedhashtags.Pricing:YoucandownloadtheapponGooglePlayforandroiddevicesforfree.  21.RepostforInstagram Ifyouwanttofocusmoreonuser-generatedcontent(UGC)inthecomingyear,youdefinitelyneedatoollikethisappinyourarsenal.Inshort,itstreamlinestheprocessofpostingUGCandwillgivetheoriginalcreatorthenecessarycreditifyoureposttheircontent.Notonlywillithelpyoutogetmoreauthentic,high-qualitycontent,butitwillalsohelptodriveaudienceengagement.Thatsaid,it’salwaysrecommendedthatyoufirstgetpermissionfromtheoriginalposterbeforeyourepost.Though,knowingthatthey’llgetalltherecognitionthankstothisusefulapp,they’llmostlikelyagreerightaway. Pricing:YoucaneitheroptforaDayPassfor$1.99orsignupforitsmonthlyplanat$4.99permonth.  22.Shor.by IfyouwanttocreateanInstagrambiothatwillgetmorefollowers,youneedtoinvestinalink-in-biotool.Ifit’snotMilkshakeorLinktree,youcantryShor.by.Itbasicallydoesthesamething.ItletsyoulinktomorepagesandcontenthelpingyoutomakethemostofyouroneInstagrambiolink.Withit,youcandesignabasiclandingpagethat’soptimizedformobiledevicesthatincludesvariousclickablelinkstotakethemtoyourblogposts,productpage,etc. Pricing:Infoavailableuponrequest.  23.Later Accordingtotheirwebsite,they’retheworld’sfavoriteInstagrammarketingplatform.ItoffersawiderangeoffeaturesspecificallyforInstagramthatincludesanalytics,hashtags,photoresizing,scheduling,andalotmore. Allinall,it’soneofthetopInstagramschedulingtools.WhileyoucanuseLatertopostonothersocialmediaplatformslikeTwitter,Pinterest,andFacebook,itsprimaryfocusisInstagram.ItrecognizesthatInstagramisallaboutvisualsandhasdesignedtheirsoftwarearoundthis. Keyfeaturesinclude: Analyticsdashboard Hashtaganalytics Instagramtraining Pricing:ItincludesaFreeplan.Ifyouneedtopostmorethan10posts,you’llneedtosignupforoneofitspaidplans.Pricingstartsat$8permonth. 24.SocialRank Forhelpwithfollowers,youcancheckoutSocialRank.It’soneoftheeasiestwaystoidentify,organize,andmanageyourInstagram(andTwitter)followers.Itcanbeagoodideatoshowyourmostengagedfollowerssomerecognitionfromtimetotime.ThisiswhereSocialRankentersintothepicture.Withit,youcanidentifyyourmostengagedInstagramfollowersandyourfollowerswiththemostfollowersoftheirown.Pricing:Infoavailableuponrequest.  25.Socialinsider Ifyouneedhelpwithanalyticsspecifically,youcantrySocialinsider.ItoffersInstagramanalyticsandreportingfordigitalagenciesandislovedandtrustedbymajorbrandssuchasVolvoandHonda.Youcan,forexample,useittomonitorInstagramStoriesmetricsorrunahashtaganalysis.Ifyou’remoreinterestedinwhatyourcompetitionisdoing,italsoletsyoukeeptrackofthesuccessthatyourcompetitorsareenjoyingontheplatform. Keyfeaturesinclude: Socialmediareporting Campaignreporting Competitiveanalysis Pricing:Pricingstartsat$99permonthwhenbilledmonthly.  26.Leetags LeetagsisahashtagsgeneratordesignedspecificallyforInstagramcaptions.Oneofthefeaturesthatsetsitapartfromothersimilarhashtaggeneratortoolsmentionedisthatitalsoincludesthenumberofpostsinwhichaspecifichashtagwasused. Pricing:It’sfree!YoucandownloadtheapponGooglePlayforandroiddevicesorontheAppleAppStoreforiOS.  27.Awario ForInstagrammonitoring,youcansignupforAwario.It’sagreattoolfortrackingmentionsofyourbrandanditsproducts.EverytimeacommentismadeaboutyourbusinessonInstagram,you’llgetnotifiedinrealtime.Youcanalsoaccesshistoricaldatatoyouroldmentionstogetamoreaccuratepicture. Perhapsyouwanttoknowhowwellaspecifichashtagcampaignisdoing?YoucandothattoowithAwario. Keyfeaturesinclude: Powerfulanalytics Sentimentanalysis White-labelreports Socialselling Pricing:Pricingstartsat$39permonth.  Over30.000marketingprofessionalsrelyonusfortheirnews.Shouldn’tyou? Subscribetotheworld’s#1influencermarketingnewsletter,deliveredbi-weeklyonaThursday. Tryit SUGGESTED Socialmediahascreatedanentirelynewopportunityformarketerstoconnectwiththeir... Digitaltransformationshavechangedthewaypeopleconnectandengagewitheachother... Marketinghaschangedalotoverrecentyears.Whileemailmarketingisstillhuge,print...