11 Best Instagram Marketing Tools To Grow Your Profile In 2022

The best Instagram tools compared · #1 – Pallyy · #2 – Iconosquare · #3 – Agorapulse · #4 – PromoRepublic · #5 – Shorby · #6 – Sendible · #7 – ... Skiptocontent LookingforanInstagrammarketingtooltohelpyougetmorefollowersandsavehoursofyourtime? We’vegotyoucovered.  Below,we’velistedandreviewed11oftheverybestInstagrammarketingtoolstogrowyourInstagramaccount,growyourbusiness,whilesavingyoutimeandmoney. Whetheryou’reanagencylookingforaneasierwaytoscheduleInstagrampostsforyourclients,oraninfluencerhopingtofindtrendinghashtagsthat’llgetyourpostsnoticed,you’resuretofindatoolthatcanhelponthislist. Ready?Let’sjumpintoit! ThebestInstagramtoolscompared TLDR: PallyyisthebestInstagrammarketingtoolbalancingaffordabilitywithfeatures.Yougetaccesstoscheduling,analytics,reporting,research,commentmanagement,andanIGbiolinktool. Limitedfreeplanavailable. Overall,IconosquareisthebestInstagrammarketingtoolbutyou’llpaymorethanPallyy.It’slackingtheIGbiolinktoolbutyoucanschedulemorecontenttypesandgetanalyticsforothersocialnetworks. Alternatively,ifyouwantan“all-in-one”stylesocialmediamarketingtoolthatcanhandleeverything–Agorapulseisthebestoption.Whilethetoolhasn’tbeenbuiltaroundInstagramspecifically,ithasbeendesignedwithsocialmediamanagersinmind.  Thismeansyougetaccesstoarobustsocialinboxthatcoversallmajorsocialnetworks,scheduling,sociallistening,reporting,andmore. Eitherway–youcan’tgowrongwiththesetools.EachofthemfitsaslightlydifferentusecasesoIrecommendtakingadvantageofthefreetrialseachofthemoffersandseewhichonealignswithyourneedsbest. Ofcourse,thebestInstagrammarketingtoolforyouwilldependonwhatyouplantouseitfor.Therefore,I’drecommendreadingonforamorecompleteoverviewofeachofthem.Ifyouseeoneyoulike,youcanclickthelinkbeneathittosignupforafreetrial.  #1–Pallyy Pallyyisafeature-richandaffordableInstagrammarketingtoolthat’ssuitableforbothindependentinfluencersandsocialmediamarketingagencies. Oneofthemosttime-consumingprocessesinvolvedinsocialmediamarketingispublishingyourposts.Manuallycreatingcontent,uploadingphotos,andpublishingitacrossyoursocialaccountstakestime.Andifyou’reanagencymanagingmultipleclient’ssocialaccounts,stayingorganizedcanbetough. That’swherePallyycomesin.Itallowsyoutoputyoursocialmediamarketingeffortsonautopilot.Youcanusetheplatformtocreate,edit,andschedulepoststogolivewayinadvance–anditonlytakesafewseconds. Now,Pallyyisn’ttheonlyInstagramschedulingtooloutthere,butitmightjustbethebestvalueformoneyanditdesignedwithInstagraminmind.Thismeansyougetfeatureslikehashtag&captionlists,andCanvaintegrationfordesigningimagesonthefly. ItalsocomeswithanIGbiolinktoolandin-depthanalyticstogiveyouInsightsintowhichInstagrampostsaregeneratingthemostengagement.  Plus,you’llalsogetaccesstocompetitoranalysisfeaturesthatallowyoutospyonyourcompetitorsandextractvaluableinsightstoinformyourstrategy.  Andit’sschedulingfunctionalityisn’tjustforInstagram.WhilemostfeaturesareInstagramspecific,youcanpublishcontentacrossallyoursocialplatformsatonce,includingFacebook,LinkedIn,andTwitter. Pricing:  Pallyyoffersagenerousfreeplanthatincludeslimitedaccesstoschedulingandanalyticsfunctionality. Theirpremiumplanissimpleandaffordable.Theychargejust$15permonthpersocialgroup.Thatincludesunlimitedscheduling,acustombiolinktool,Instagramanalytics,andaccessto10competitoranalytics.  AfreetrialisavailableforthePremiumplan. TryPallyyFree LearnmoreinourPallyyreview. #2–Iconosquare Ifpriceisn’tanissue,IconosquareisthebestInstagrammarketingtooloverall. Iconosquareisacompletesocialmediapostschedulingtool.However,itoffersadeeperfeaturesetwithmoreadvancedreporting,analytics,andcollaborationtools. Forexample,whenyouschedulepostsyouhavefeatureslikegeolocation,usertagging,firstcommentscheduling,andadviceonthebesttimetopost.  Ifyou’reworkingaspartofanagency,youcancollaboratewithyourcolleaguesandclienteasilybysubmittingpostsforapproval.Yourteamcanapprove,reject,andleavefeedbackonanyposts.Youcanalsogeneratereportsandhaveitdeliveredtotheirinboxautomatically. IconosquareisthebestInstagrammarketingtoolbutyou’llpaymorethanPallyy.It’slackingtheIGbiolinktoolbutyoucanschedulemorecontenttypesandgetanalyticsforothersocialnetworks. Advancedanalyticsareavailableforallsocialnetworks,andyoucanevencompareyourperformanceinkeyareaslikefollowergrowthandengagementagainstindustrybenchmarks.Thisisespeciallyhelpfulforbuttoningupyourmarketingstrategyandgaininginsightsintoyourtargetaudience. Theonlyreasonitmissedoutonthetopspotisthatitdoesn’tincludeanInstagrambiolinktool,andit’safairbitpricierthanPallyy.  Pricing:  Iconosquareplansstartat$49/monthbilledannually.Thatpriceisfortheproplan,whichincludes3socialprofilesand2teammembers.Higher-pricedplansareavailableforteamsandagencies. TryIconosquareFree LearnmoreinourIconosquarereview. #3–Agorapulse Ifyou’relookingforacompleteall-in-onesocialmediamanagementsoftwaresolutionthatsupportsInstagram,we’drecommendAgorapulse. Agorapulseofferseverythingyouneedtomanageyourclients’socialmediaaccountsrightoutthebox,includingpublishing,reporting,andteamcollaborationtools. NotonlycanyouscheduleimagestoyourInstagramfeed,butyoucanscheduleandpublishInstagramstories Youcanviewandrespondtoallyoursocialmediamessagesandcommentsfromoneunifiedsocialinbox.Thismakesmanagingcommunicationsabreeze. Agorapulse’sintuitivepublishingtoolsallowyoutoplan,collaborate,andschedulecontentonInstagram,aswellasallyourothersocialplatforms. AndoneoftheneatestthingsaboutAgorapulseisthein-builtsociallisteningtool.Thistoolallowsyouto‘listenin’onconversationspeoplearehavingaboutyourbrand(oryourcompetitors)acrosssocialmedia.Thiscanhelpyoutomonitorbrandsentimentanduncoverusefulinsights. Pricing:  YoucangetstartedwiththebasicversionofAgorapulseforfree.Thefreeversionislimitedto3socialprofilesand1user.Alternatively,paidplansstartat$79/monthbilledannually. TryAgorapulseFree CheckoutourcompleteAgorapulsereview. #4–PromoRepublic PromoRepublicisanothergreatsocialmediacalendartoolforInstagram. TheirplatformallowsbusyuserstocreatestunningInstagramgraphicsontheflybytakingadvantageoftheirlargetemplatelibrary.Onceyou’vecreatedyourgraphics,youcanscheduleposts,promoteyourcontent,andanalyzeyourresultsfromthePromoRepublicdashboard. PromoRepublicalsocomeswithareputationmanagementtool.Thismakesiteasytoviewandrespondtocustomercomments,ratings,reviews,andmessagesfromoneplace.  Plus,theirpartnerenablementtoolmakescollaboratingwithpartnersabreeze.Youcanuseittofacilitatesharingandpostingofyourbrandedcontentandmakesureyourpartner’spostsareadheringtoregulatoryguidelines.  Pricing:  PromoRepublicoffersseveralpricingplans,startingat$49/monthfortheStandardplan.Thisincludes10socialmediapagesand2teammembers.  TryPromoRepublicFree LearnmoreinourPromoRepublicreview. #5–Shorby  Ifyou’relookingforanInstagrambiolinktool,we’drecommendShorby. OneofthemostirritatingthingsaboutInstagramisthatitonlyallowsyoutoincludeonelinkinyourbio.Thisisaproblemformarketersandinfluencerswhowanttopromotemultiplewebsitesoraffiliatelinks. Fortunately,Shorbycanfixthatproblemforyou.It’sanIGlink-in-biotoolthatallowsyoutosetupyourowncustomlandingpagetohostallyourpromotionallinks.Then,itgeneratesashortlinkforthatpage,whichyoucanincludeinyourbio. WhenusersclickyourShorbylink,they’llbetakentoapagewheretheycanclickallyourotherlinks.  SettingupyourShorbylandingpageisabreeze.AllyouhavetodoisaddthelinksyouwanttoincludeandShorbywillautomaticallycreateaneye-catchingpreviewforeachofthem.Ifyouwantto,youcansetituptoautomaticallyaddlinkstoyourlatestYouTubevideosorWordPresspoststoyourlandingpagewhenyoupublishthem. Shorbyalsoprovidesusefulinsightssoyoucanmeasurekeymetricsliketheclick-throughrateofeachofyourlinks.AllofthisaddsuptoagreatleadgenerationtooltoincorporateintoyourInstagramstrategy. Pricing:  Shorbyoffersseveralpricingplansstartingfrom$12permonth(billedannually).  TryShorbyFree LearnmoreinourShorbyreview. #6–Sendible Sendibleisanall-in-onesocialmediamanagementtoolthatcanbeusedtomanageInstagramandothersocialmediaaccounts.  Sendiblewascreatedwithdigitalagenciesinmindandaimstomakesocialmediamanagementeasyandcentralized.ThetoolcomescompletewithadashboardandpublishingfeaturesthatcanbeusedtomanageInstagramaccountsandothersocialmediaaccounts.   Youcanalsousethelisteningtoolandanalyticstooltogaininsightsanddataonyoursocialmediaperformance.Sendiblemakesitsupereasyformarketingteamsandagenciestocollaborateandcanalsobeaccessedviamobile.  AnothergreatfeatureofSendibleisthatyoucaneasilycreatereportstosendtoclients,whichisperfectforagenciesandInstagrammarketersthatareworkingwithalotofclients.  Althoughit’salittleonthepriceyside,it’stheperfectchoiceforteamsthatneedtocollaborateontheirInstagrammarketingefforts.  Pricing:  Plansstartfrom$29/monthforoneuserwith6socialprofiles.Teamsof8ormoreuserswillneedtooptfortheexpansionplanthatcosts$299/month.Sendiblealsooffersa14-dayfreetrial.   TrySendibleFree LearnmoreinourSendiblereview. #7–HashtagsForLikes HashtagsForLikesisoneofthebesthashtagtoolsavailableforInstagrammarketers. NotonlydoesHashTagForLikesallowuserstosearchfortrendinghashtags,butitalsoallowsyoutosearchforcompetitorhashtagsandinfluencers.  What’sgreataboutHashtagsForLikesisthatyoucanuseittotrackyourhashtagusagetoseehowwellyourchosentagsareperforming.Youcanalsousethe‘curate’featuretocreatehashtaggroupsandruntests.  Overall,it’stheperfecttoolforInstagrammarketersthatarelookingtofocusongrowingtheiraccountsandincreasingexposure.  Pricing:  Pricesstartfrom$38/month.Youcanalsochoosetopayweeklyforthetoolifyoudon’twanttocommittoafullmonth.  TryHashtagsForLikes #8–NapoleonCat  NapoleonCatisanall-in-onesocialmediatooldesignedforcustomerserviceteams.It’sperfectforusewithInstagramandallothermajorsocialplatforms.  NapoleonCatcomescompletewitharangeofusefultoolsincludingasocialinboxformanagingallyoursocialmediamessages.Italsoofferssocialmediaanalyticstrackingandschedulingfeatures.  NapoleonCatalsorecentlyaddedanInstagramSchedulerthatcanbeusedtocraftandscheduleInstagramposts.ThismakesitanidealchoiceforInstagrammarketers.  Pricing:  Plansstartfrom$27/monthandvarybasedonthenumberofsocialprofilesandusers.NapoleonCatalsooffersa14-dayfreetrial.Nocreditcardisrequired.  TryNapoleonCatFree LearnmoreinourNapoleonCatreview #9–Brand24 Brand24isanonlinereputationmonitoringtoolthatincludesasocialmedialisteningtoolforInstagram.  YoucanuseBrand24tomonitormentionsofyourbrandacrossvarioussocialmediaplatforms,blogs,andnewsoutlets.Youcanalsomonitordiscussionvolumes,andbethefirsttoknowifonlinediscussionofyourtargetkeywordsincreasesordecreases.  Brand24istheperfecttoolforInstagrammarketersworkingwithbigbrandswithaheavyfocusonbrandreputation.Itcanbeusedtogetageneralsenseofbrandsentimenttofindoutwhethermentionsofyourbrandarenegative,positive,orneutraloverall.  Brand24canalsobeusedtogenerateinfluencerscoresforinfluencerswithinyourniche.Thistoolcanhelpmarketerstodecidewhichinfluencerstheyshouldbeworkingwithwhenitcomestosponsoredcollaborations.  Pricing:  Brand24offers3pricingplansPlus,PremiumandMax.Pricesrangefrom$99tomonitorupto5keywordsto$299tomonitorupto25keywords.  TryBrand24Free ReadourBrand24review. #10–BufferPublish BufferPublishisasimpleInstagrammarketingtoolforschedulingandisdesignedtohelpteamscreateandschedulesocialcontent.  WithBuffer,youcancraftpostsforallofyoursocialaccountsandschedulethemforpublishinginadvance.YoucanalsouseBuffertoplanandprepareInstagramstories,addfirstcommentstoyourpost.  BufferalsooffersaShopGridlinkinbiotoolthatcanhelpyoutodivertInstagramfollowerstoshoppablepagesviayourbiolink.   Overall,BufferPublishisasimpleandeasyInstagramschedulingtooltouse,however,itisquitelimitedincomparisontootherdedicatedschedulingtools.  Pricing:  BufferPublishisfreeforupto10scheduledpostsacross3socialchannels.  However,ifyouneedalittlemoreflexibility,therearethreepaidplanstochoosefrom.Plansrangefrom$15/monthto$99/month. TryBufferPublishFree #11–MetaHashtags  MetaHashtagsisanaffordableInstagramhashtagtool.Itcanhelpyoutogeneratehashtagsandevaluatewhicharethebestforyourposts. YoucanuseMetaHashtagsforfreetogeneratehashtags,butit’swellworthupgradingtotheproversiontoenjoyalltheusefulfeatures.Withtheproversion,yougetunlimitedhashtagresultsthatcomewithmetricstohelpyoudecidewhicharerightforyourposts.  Youcanalsoexporthashtags,removeanddeletebannedhashtags,andevenspyonwhichhashtagsyourcompetitorsareusing.Thistoolmakeshashtaggenerationeasyandorganized,andyoucancreatehashtagcollectionsandfilteryourresultsbylikes,frequency,andmore.  It’sasuperusefulandaffordabletoolthat’stheperfectadditiontoanyInstagrammarketerstoolkit, Pricing:  OntheMetaHastagssite,youcanrunastandardhashtaggenerationsearchforfreeandviewalimitednumberofresults.  However,toaccessallthefeatures,you’llneedtopayforapromembership.Therearethreedifferentplanstochoosefromrangingfrom€9/monthto€29/month.  ThemostexpensiveoptiongivesyouaccesstoallMetaHashtagfeaturesincludingmultipleaccounttrackingandhashtagtracking. TryMetaHashtagsFree WhichisthebestInstagrammarketingtoolforyou? AlloftheInstagrammarketingtoolsonthislistareusefuladditionstoyoursocialmediamarketingstack.Andthey’llhelpyoucraftanInstagrammarketingstrategythatworks.Theycanhelpwitheverythingfromcontentcreationtopostscheduling,andmuchmore. However,ifyouhavetojustchooseoneInstagrammarketingtool,here’swhatwe’drecommend: PallyyisanawesomeInstagrammarketingtoolforanyoneworkingonatighterbudget.ItincludesbothschedulingtoolsandanIGbiotool.Iconosquareisthebest-in-classschedulingplatform.It’sagreatchoiceforagenciesthataren’tonashoestringbudgetandneedaccesstoadvancedanalyticsandcollaborationtools.Shorbyisthego-tochoiceifyou’relookingforalink-in-biotooltohostyourlinks.HashtagsForLikesisourtoprecommendationforanyonethatwantstocuratehashtagsandtracktheirperformance. Butagain,itreallydependsonwhatyou’relookingfor.ChooseanInstagrammarketingtoolbasedonyourneedsandyourbudget,anddon’tbeafraidtotrybeforeyoubuybytakingadvantageofthefreetrialsonoffer. RelatedReading: 7BestInstagramSchedulingToolsToSaveYouTime25+InstagramMarketingStatisticsYouNeedToKnowWhatIsTheBestSocialMediaManagementSoftware?OurTopRecommendations.TheBestInstagramBioLinkToolsCompared:DoMoreWithYourIGBio Disclosure:Ifyoubuythroughlinksonoursite,wemaymakeacommission. TwitterFacebookLinkedInReddit SiobhanMoss Siobhanisanexperiencedcontentmarketerthatspecializesindigitalmarketing,WordPress,andwebhosting.She'salsopartoftheStartupBonsaieditorialteam.