Promotional Literature Printing: Flyers, Pamphlets & Brochures

Promotional Literature Printing: Flyers, Pamphlets & Brochures · Promotional literature refers to print materials that are designed to promote an ... Thanksforprinting! Don'tforgettocomebacktoFormaxPrintingforfresharticles! PromotionalLiteraturePrinting:Flyers,Pamphlets&Brochures AnAssortmentofPromotionalLiterature Promotionalliteraturereferstoprintmaterialsthataredesignedtopromoteanorganizationand/oritsproductsandservices.Promotionalliteraturecanbecreatedasastand-alonepiece,orasasupplementtoameeting,presentationorevent. Mostbusinessesusesomeformofprintedpromotionalliteraturetoreachpotentialcustomers.Promotionalliteratureisalsousedbymanynon-commercialorganizationstobuildawarenessamongthegeneralpublic. Asacommercialprinterforover25years,Iwantedtoprovideanoverviewofthreepopularcategoriesofpromotionalliterature-Flyers,Pamphlets,andBrochures.Thesethreearesomewhatrelated,butasyouwillseetherearesomeimportantdifferences. Flyers:Aflyerisoneofthemostbasicandeconomicalpromotionalpieces.Itisusuallyproducedasasingle,unfoldedprintedsheetthatdrawsattentiontoaspecificproduct,service,orevent.Aflyerusuallycontainsaverysimplemessagethatcanbeconveyedquickly.Assuch,aflyertypicallymakeseffectiveuseofgraphicswithminimaltext. Flyersaregenerallyprintedinthecommon8.5"x11"papersizetokeepthecostaslowaspossible,thoughflyerscanbecreatedinanysizethatiseasytohandle.Also,theprintingismostcommonlyononesideofthepaper,thoughthereisnolawthatsaysflyerscan'tbeprintedonbothsides. Flyersarecommonlydistributedbyhand,suchasatatradeshoworotherpopularvenue.Theyarealsocommonlydistributeddoor-to-door,suchaspartofaneighborhoodcanvassingcampaign.Flyerscanalsobesentoutbymail,eitherenclosedinanenvelopeorfoldedandtabbedasaself-mailingpiece(akaa"mailer"). Aflyerusuallyhasarelativelyshortlifespan,suchasbeingusedtoannounceanewproductorservice,oraone-timeeventlikeagrandopeningorspecialpromotion.Becauseaflyerhasalimitedlife,thepaperusedisoftenlightweight.Flyerscanbeprintedusinganyinkorpapercolor,howevertobefullyeffective,full-colorprintingisgenerallytherecommendedchoice.Full-colorprovidesamoreprofessionalappearanceandhelpstheflyergrabandmaintainattention. Pamphlets:Apamphletisasmall,unboundbooklet.Ithasaverysimpledesignandasizethatiseasytohold.Manytimes,pamphletsaremadefromasinglesheetof8.5"x11"paperfoldedinhalfto5.5"x8.5". Despitebeingsmall,pamphletsusuallycontainafairamountoftext.Thisisbecausemostpamphletsarecreatedtobeinformativeand/orpersuasiveinnature,suchasprovidingthebackgroundandmissionofanorganization,introducingandexplainingproductsandservices,orannouncinganupcomingevent. Pamphletsusuallyhaveverybasicdesignelements,includingpaperthatislighttomediuminweight.Assuch,pamphletsarerelativelyeconomicaltoproduce.Also,thecompactsizeofapamphletallowsittobeeasilydistributedbyhandorthroughthemail.Pamphletsarealsowell-suitedfordisplayinaliteraturerack,suchasinaPOSlocation,showroom,lobby,orwaitingarea. Pamphletssortofbridgethegapbetweenflyersandbrochures.Theyhavesimplefeatureslikeaflyer,yetmakeuseofmultiplepageslikeabrochure. Brochures:Abrochureistheflagshipofpromotionalliterature.Unlikesimplerflyersandpamphlets,brochuresarecreatedwithdesignelementsthatprojectanimageofhigh-qualityandprofessionalism.Abrochuremustbeoftopqualitysinceitsjobistohelppromoteacompanyororganizationbyshowcasingitsproducts,servicesandotherofferings.Brochuresaredesignedtomakeapositiveandlastingimpression. Abrochurecontainsmultiplepanelsorpagesofinformation.Thesepanelsorpagesmaybecreatedbyavarietyoffolds,orfrommultiplesheetsboundtogetherinbookletform.Whetherfoldedorbound,brochurescanbecreatedinavarietyofstandardandcustomsizes. Also,abrochureisgenerallyconstructedfromheavierweightpaper.Thisisdonenotjusttoenhancetheperceptionofqualitybutalsobecauseabrochureshouldbemoredurable,sinceitwillbekeptaroundforawhileandreferredto.Also,everyqualitybrochureisprintedinfullcolorandhassometypeofsheenfromalaminate,UVorAqueouscoating. Inaddition,manybrochuresusespecialcreativefeaturestofurtherenhancetheimageofqualityandtrust.Forexample,abrochure'scoverandpagesmaybedie-cuttoauniqueshape,orcontainembossed,foil-stamped,orspot-coatedareasforemphasis. Asfarasactualcontent,brochuresareverywellwrittenandcontaininformativeandpersuasivetext.Theycommonlyincludeathoroughsummaryoffeaturesandbenefitsandfocusonthereader'sneeds.Also,theimagesusedaregenerally"beautyshots"thatcasttheorganizationanditsofferingsinthebestpossiblelight. Needlesstosay,brochuresareoneofthemostimportantpiecesofpromotionalliteratureanorganizationcanproduce.However,brochuresaregenerallynotdistributedasfreelyasflyersorpamphlets.Usuallybrochuresaredistributedbysalespeopleonlyaftersomeinitialinterestisshownbyapotentialcustomer.Thisisbecausemoremoneyistypicallyinvestedinabrochurethaninaflyerorpamphlet. FormaxPrintingSolutionsspecializesinfull-colorliteratureprinting.Whetheryouneedasimplepamphletorapremierbrochure,giveusacall.Welookforwardtoassistingwithyournextpromotionalproject! Takecare!Keith Facebook Twitter Google+ LinkedIn EasyQuoteForm OrCall 866367-6221 Filedunder PromotionalPrinting February07,2012 Tags: PromotionalPrinting,BrochurePrinting,BrochuresandPamplets,BusinessLiterature,ColorBrochurePrinting,ColorFlyerPrinting,ColorPampletPrinting,FlyersandBrochures,FlyersandPamplets,LiteraturePrinting,MarketingLiterature,PamphletPrinting,PampletPrinting,PrintLiterature,PrintedLiterature,PromotionLiterature,PromotionalLiterature,PromotionalPrint,PromotionalPrinting,SalesLiterature,SalesLiteraturePrinting,TradeShowLiterature AbouttheAuthor KeithBeatyistheownerofFormaxPrintingSolutionsinSt.Louis,MO.Formaxprovidesacompletearrayofoffsetanddigitalprintingservices.Specialtyareasincludebookprinting,full-colorprinting,laminatedprinting,mapprinting,plusmailingservices.Ifyoueverhaveaprintingquestionorprojectyouwouldliketodiscuss,Keithisalwayshappytohelp.Hecanbereachedat866-367-6221.KeithandFormaxhavebeenprovidingworry-freeprintingandrelatedservicessince1985. 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