行銷 - Wikiwand
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行銷（英語：Marketing，中國大陸、香港稱為市場營銷），又稱為市場行銷學或行銷學。
它是指個人或群體通過創造並同他人交換產品和價值，以滿足需求與慾望的一個社會和 ...
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行銷
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維基百科，自由的百科全書
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行銷
Introduction
定義
市場定義
行銷定義
市場行銷的基本流程
市場行銷理論發展的五個階段
營銷種類
整合行銷
資料庫營銷
網絡營銷
標杆行銷
直接行銷
關係營銷
口碑行銷
市場調研
營銷理論的新發展
參見
參考文獻
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